How Digital SIM Technology Is Transforming Connectivity for Indonesian Travel and Tourism
Indonesia is not a straight-line place. It is a nation of detours. Between islands and cities, you're between two worlds that are not always as connected as their positions on the map may indicate. Imagine a trip there. You might start in Jakarta and then board a plane to Bali. Next thing you know, you're on a boat to Lombok. After that, you're off to somewhere more spontaneous where plans are less specific. That style
Hotel Personalization Need Not Be Obsessive for Guests
Personalization has become one of the most discussed concepts in hospitality. Hotels are under pressure to deliver tailored guest experiences, yet many struggle to implement personalization effectively. The missing step is often segmentation. Before hotels attempt to personalize every interaction, they must understand who their guests are and which groups matter most to the business. Clear segmentation helps hotels communicate more effectively, allocate marketing resources wisely, and design experiences that match guest expectations. In this
Choose to Be Chosen: How Hoteliers Use AI to Stay Ahead of Hospitality Trends
The hospitality industry is evolving rapidly, with shifting guest expectations and unpredictable market conditions challenging traditional approaches. Hotels can no longer rely solely on historical data or manual strategies to remain competitive. Artificial intelligence is emerging as a powerful tool that helps hoteliers respond faster, personalize guest experiences, and optimize revenue decisions in real time. By integrating AI into daily operations, hotels gain deeper insight into guest behavior and market trends. In this article, you'll
Beyond RevPAR: The Metrics Redefining Hotel Revenue
For decades, hotels have relied on familiar benchmarks like occupancy and ADR to guide performance. These metrics still matter, but they no longer tell the full story. In a digital, experience-led hospitality landscape, revenue goes far beyond rooms – and your strategy should too. In this article, we explore what shapes revenue today, from automation and guest behavior to space utilization, and the metrics that define modern success. Revenue Is No Longer Just About Rooms
Hotel Activities: Essential Guide to Engaging Guest Experiences
Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help separate your hotel from rivals. In this article, you will discover some of the most engaging activities offered by hotels and learn how these contribute to business success. You will also find best practices and strategies for implementing activities effectively.
Remote Work Tools For Hotel Teams: Improving Productivity Beyond The Office
Remote work is changing how hotel teams communicate, plan, and complete daily tasks. While hotels still depend on in-person service, many behind-the-scenes activities can now be managed from different locations, departments, or workstations. The right tools help staff share updates, track responsibilities, access documents, and stay connected without slowing operations down. In this article, you’ll learn how remote work tools support hotel teams, improve productivity, simplify communication, and create smoother workflows beyond the traditional office
Revenue Beyond Rooms: A Guide to Maximize Total Guest Value
Hotel revenue management is no longer limited to pricing rooms and protecting RevPAR. Rising costs, changing guest behavior, and growing demand for experiences are pushing hotels to rethink where revenue comes from and how value is captured. Today, guests spend across multiple touchpoints, both on and off property, creating new opportunities for hotels to increase total booking value. In this article, you will learn how revenue leaders can move beyond room-centric thinking and build strategies
How Can Hotels Align Pricing with Value and Market Position?
Question for Our Revenue Management Expert Panel What analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Mariska
How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York
15 Essential Video Marketing Tips for Hotels
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm.