AI Agents in the Travel Industry: Use Cases, ROI, and Strategy
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify booking processes, meet traveler demands for personalization, and optimize pricing. In this article, you'll learn
How Boutique Hotels Can Compete With Major Chains Using Niche Advertising
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment of customers and are exceptionally good at wowing their guests. In this article, you'll learn how boutique hotels can use niche advertising, local value, and
How Can Hotels Align Pricing with Value and Market Position?
Question for Our Revenue Management Expert Panel What analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Tanya Hadwick - Group Revenue & Yield Leader,
How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Cory Falter - Partner, Lure
How Digital Travel Authorizations Are Shaping Hotel Stays in 2026
Digital travel authorizations are changing the way you plan international trips. By understanding how these systems interact with hotel operations, you can streamline check-ins, enhance your stay, and reduce last-minute travel stress. This guide explains the impact on hotels and how you can use these insights to improve your experience. How Travel Authorizations Affect Hotel Operations Electronic travel authorizations have become a standard part of international travel. Hotels now encounter guests who arrive with digital documentation, changing how front desk teams manage check-ins and guest services. What Hotels Are Adjusting Check-in procedures: Hotels verify pre-approved authorizations, thereby reducing wait times
Why the Way You Fly to Rome Can Affect the Whole Hotel Stay
A trip to Rome does not begin when you unlock your hotel room. It begins with the flight you choose, the time you land, and how smoothly you move from the airport into the city. Arriving tired, delayed, or unprepared can affect your first impression of the hotel and the whole stay. With better planning, travelers can protect their first day and enjoy Rome with more energy, less stress, and a clearer sense of comfort.
Best Family Stops on a Perth Road Trip in Western Australia
Planning a family road trip in Western Australia? Long drives and restless kids can quickly turn a whimsical idea into a stressful trip, especially if there isn’t enough to do along the way. But this is where Western Australia really stands out. There are plenty of playgrounds, wildlife experiences, and tempting detours that break up the drive, truly making the actual journey a highlight. In this article, you’ll learn the best family-friendly stops near Perth,
PMS Integration Strategies to Streamline Hotel Management
PMS integration refers to the capacity for a property management system (PMS) to connect with other hotel systems. By connecting your PMS to systems like booking engines, CRM software, and channel managers, you can share data. Sharing this data between systems can boost efficiency, reduce data duplication, and prevent inconsistencies.
Why Most Hotel Forecasts Fail Before They Start
Forecasting sits at the heart of every hotel strategy. Yet in many organizations, it remains slow, reactive, and quietly mistrusted. Not because teams lack skill, but because the data behind the forecast is fragmented. This article explores why forecasting breaks down and how aligning your data changes not just accuracy,
From Volatility to Visibility: Why Forecasting Sophistication Matters More Than Ever for Hotels
Volatility has become the defining characteristic of the modern travel economy. The forces shaping demand today, geopolitical tensions, economic swings, rapid changes in airline capacity, shifting traveler psychology, and rising operating costs, are no longer rare disruptions. They’re the backdrop against which hotels must perform every single day. Turning Volatility