7 Smart Ways to Generate Non-room Revenue & Encourage Loyalty
Generating revenue and nurturing loyalty is about finding new ways to connect with your guests. This means looking beyond room rates to get people excited about your property’s amenities, dining, and other ancillary programs. To help get you started, our checklist below covers a variety of tactics designed to keep guests coming back again and again – even if they don’t stay overnight. 7 Ways to Generate Non-room Revenue & Encourage Loyalty Below you’ll learn
Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior
The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are Changing, and so is Your Guest Booking Behaviour But while recovery is in full swing
What to Include in Your Hotel’s Brand Guidelines?
When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds trust with your customers. Like in human relationships, customer-to-brand relationships take time to make with
Different Types of Hotel Guests and Tips on How to Appeal to Them
Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for exceeding customer expectations during their stay. Table of Contents: What is the Hotel Industry? Different Types of Hotel Guests and How to Attract Them Business
Hospitality TV: Key Benefits and How They Differ From Domestic TVs
Hospitality TV is the name given to the televisions found in hotels and similar businesses. These commercial televisions provide hoteliers with options like welcome messages, customization and enhanced data security. Acquiring a hospitality TV is important because the needs of customers in a hotel are different from the needs of individuals in their own homes. A hospitality TV allows you to provide relevant and appropriate guest services. In this article, you will learn all about hospitality TVs, the key manufacturers and service providers, the major benefits, and the fundamental differences between a hospitality television and a domestic TV. Table of
Guest Communications: Gold Standards, Key Challenges, and the AI
Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high volume of guest questions, the value of achieving the gold standard in responding to them, and the challenges hoteliers face to succeed in that area.
A Guide to Marketing Hotel Sustainability
Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness of climate change and its global consequences has prompted individual adventurers to make more responsible
4 New Technologies To Help Increase F&B Revenue
In modern hotels, generating income goes beyond room rates and prime locations. While these factors are undoubtedly important, a realm of untapped potential can significantly boost profitability: food and drinks revenue, also known as F&B. 4 New Technologies to Increase F&B Revenue By focusing on this dynamic aspect, hotels can
Hotel Conferences: Biggest Organizations & Reasons For Hoteliers to Attend
Hotel conferences are a great way to stay up-to-date with the latest trends, develop valuable relationships, and showcase your hotel's offerings. In this article, you will learn about hotel conferences, deepen your understanding of why they are beneficial, and explore some of the biggest organizations hosting these events. Table of
How to Drive Conversions on Your Website and Internet Booking Engine
It’s no secret that the hospitality industry is among the most competitive ecosystems in the global business landscape. Guests consider countless factors when deciding where to stay during their travels. In this article, you’ll learn how these user experience aspects differ and strategies for making the most of both. Understanding the