How Hotels Can Tackle Inflation and Boost Profitability
After a strong end to 2022 - with European hotel performance reaching 2019 levels - January 2023 saw energy costs peak in many countries. Coupled with a fall in demand, the increased expenses of hotel operations led to a fall in. Although there is evidence of recovery into Spring/Summer, hoteliers must be alert to ensure that 2023 is profitable. The Impact of Inflation The hospitality industry relies on demand - first for generating bookings and
5 Digital Strategies to Attract Remote Workers to Your Hotel
As companies worldwide shift their standards to allow for more remote roles and hybrid working models, the concept of the ideal workplace has become much more subjective. With this increased flexible work environment, people are embracing the digital nomad lifestyle. This offers the ability to log in from anywhere in the world, whether in cafes, co-working spaces, and, most importantly: hotels. Catering to Remote Work While the remote workers may not stay overnight, they may
Accommodation Service Providers: Successful Tips for More Revenue
Accommodation service providers include everything from hotels and hostels to bed and breakfast accommodations, motels, and serviced apartments. In this article, you can access relevant tips for all accommodation service providers to generate more customer revenue. Table of Contents: What is Accommodation Service? Accommodation Service Types Tips & Strategies to Increase Revenue for Accommodation Service Providers Clear and Logical Branding Efforts Consistent Revenue Management Strategy Ensure the Necessary Hotel Software is Installed Stay Up-To-Date with
4 New Technologies To Help Increase F&B Revenue
In modern hotels, generating income goes beyond room rates and prime locations. While these factors are undoubtedly important, a realm of untapped potential can significantly boost profitability: food and drinks revenue, also known as F&B. 4 New Technologies to Increase F&B Revenue By focusing on this dynamic aspect, hotels can maximize their earnings, even without expanding their capacity or hosting numerous events. Effective revenue management is crucial for the hotel industry to thrive in this
Identity Crisis in the European MICE Market
Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success. The Billion-Dollar Opportunity Hotels Can’t Ignore Meetings, Incentives, Conferences and Exhibitions (MICE) can mean big business within tourism and hospitality. It’s huge now, and it’s growing too. The global MICE market size was USD$998.59 billion in 2024. It's on track to double in
A 3-Step Guide to Improving Conversion Rates with A/B Testing
Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to setting up and running your tests and, finally, analyzing the results to keep those bookings
3 Essential Tips to Maximize Revenue Hoteliers Can Implement Right Away
It's important to have revenue management strategies in place to maximize revenue. Whether you use a revenue management system (RMS) or manage your prices manually, this article covers three essential strategies, recommended by our revenue management experts, to help you stay competitive. 3 Essential Tips to Maximize Your Hotel Revenue In the next sections, you will learn about three crucial strategies that will help you increase your hotel revenue. Strategy 1: Constantly Analyze Your Pick-up
Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some
Best Practices for using Artificial Intelligence in Hotel Marketing
Question for Our Hotel Marketing Expert Panel What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of? (Question from Cory Falter) Our Marketing Expert
Front Office Technology: The Latest Tech for the Reception in 2026
Front office technology has seen significant development in recent years. Driven in part by the rise of COVID-19 and technological changes, these changes mean that today's front desk is different from the traditional reception office of the past. In this article, you'll learn about exciting developments in front-office technology and