Best Practices for Revenue-Generating Email Marketing
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey HospitalityCory Falter - Partner and Visionary at Lure AgencyThomas Dieben - Founder, BecuriousJacopo Focaroli -
Travel Industry Podcasts; 15 Excellent Podcasts for Industry Professionals
Travel industry podcasts are growing in popularity all the time and now represent one of the easiest and most enjoyable ways to learn about the industry, access actionable insights, and become aware of emerging trends. In this article, you can explore some of the very best podcasts aimed at travel professionals. Table of Contents: What Is the Travel Industry? What Is a Travel Industry Podcast? 15 Excellent Travel Industry Podcasts For Industry Professionals 1. The
Evaluating the Cost Of Acquisition in Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Stephanie Smith
Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation - From Ledgers to AI Cloud Systems Through this evolution, revenue management systems have transformed how hotels manage their pricing, availability, and distribution – an operational
Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups (segments) – based on booking characteristics, purchase preferences, and buying behavior – you can tailor communications that feel timely and personal, creating an instant connection with prospective guests. The best part? You don’t need to ask for a vast amount
Corporate Hospitality: Successful Planning and Implementation
Corporate hospitality is sometimes described as rolling out the red carpet for guests or providing entertainment. This is part of hospitality, but it's better to think of it as showing everything defining your individual brand. One of the reasons hospitality is important comes down to the basic need to ensure corporate customers feel valued. However, there's also the important element of ensuring they understand all of the available services there. In this article, you'll learn
How To Maintain Your Hotel Grounds For Curb Appeal
For any hotel, regardless of size or reputation, the appearance of your grounds will certainly make for a first impression - good or bad. Your curb appeal as a business should be taken seriously, and like any property, it’s the first thing that your customers will see, and that may leave a positive or negative first impression. If it’s a negative, it could end up hindering the experience of the customer as a whole, despite
Boost Hotel Revenue with CRM and Digital Marketing Integration
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their
Mastering the Art of Multi-Property Management
This article explores the nuances of managing multiple hotel properties. It emphasizes the importance of creating a unified guest experience, utilizing advanced technology to enhance operational efficiency, and incorporating local cultures into service delivery. You find three topics that discuss increasing guest loyalty, optimizing revenue, and maintaining competitiveness in the
Why Revenue Management Systems Will Never Replace Human Revenue Managers
When the desktop computer came along, it needed human input. It’s no different with an RMS (revenue management system) Even an AI-enabled RMS can’t think independently (and that’s a good thing!) You’ve probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and “deep fakes,” which