Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?
Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user experience and how to apply it to your hotel website. 3 Strategies Your Hotel Can
2022 Top Upselling Deals and Trends in Hospitality
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and upselling trends and data on top-performing hotels and offers by region inspire you. Making The
8 Social Media Strategies For Hotels to Engage With Guests
Social media strategies for hotels are currently just as important as in other sectors. Effective social media marketing in the hotel industry can elevate your brand profile, increase website traffic, and boost reservations. Engaging with hotel guests via social media is a great way to gain valuable feedback and encourage customer loyalty. In this article, you'll learn eight social media strategies that work. Table of Contents: What Is Social Media Marketing? How Significant Are Social
Hospitality Meaning: Understanding the Hospitality Industry
Hospitality is a large and complex industry, meaning delivering services and solutions for guests. The hospitality sector is intimately connected to the hotel and travel industries yet distinct from both. "Hospitality" isn't just a set of services -- it's a culture. In this article, you'll learn about hospitality as an industry and a concept. Table of Contents: Hospitality: Meaning? What Is the Meaning of the Hospitality Industry? What Is the History of the Hospitality Sector?
Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you tell us a bit about yourself? I'm a start-up entrepreneur with various passions in both my private and professional life. A lot of my time is spent with friends and family. I love to travel toward destinations, both known and unknown. I like music, culture, and books. And I enjoy
Hotel Facilities: Everything You Should Know About Facilities in Hotels
The right hotel facilities can make or break a business. Hotel trends may change, but there are some essential facilities that each hotel must offer its guests. Well-chosen and well-managed hotel facilities are vital to your revenue and your hotel's reputation. In this article, you'll learn about the facilities and their essentiality to your operation. Table of Contents: What Is the Hotel Industry? What Are Hotel Facilities? What Is the Difference Between Hotel Facilities and
Front Office Department in Hotel: Everything You Need to Know
The front office department in a hotel is at the core of the entire operation. The primary functions of the front office include reservations, checking in and out, handling of financial transactions (such as settling accounts or providing currency exchange), fielding customer inquiries, arranging guest services, and more. In this article, you'll learn everything about the nerve center of a hotel. Table of Contents: Understanding the Front Office Department in a Hotel Significance of The
How to Use Stay Restrictions in Hotel Revenue Management to Drive More Revenue
Restricting your guests’ ability to book the stay dates they want may not sound like the best idea initially. But depending on your hotel, audience, and market situation, stay controls can be a vital revenue management tool. On top of driving reservations on slower days, they can increase revenue, reduce
Metaverse Travel: How the Metaverse Will Change the Travel Industry
Metaverse travel could revolutionize the way that people engage with the travel industry. Picture a scenario where you can explore a hotel in virtual reality (VR) while you sit in your home on the other side of the world. By creating three-dimensional models of real locations, metaverse travel will create
Hotel Packages: Tips to Optimize the Use of Hotel Package Deals
Hotel packages are helpful for hotels and their guests because they bundle a hotel room with other products or services that may interest them. For hotels, this provides upselling potential, while for guests, it means an improved guest experience and, often, greater value for money. In this article, you can