5 Ways to Increase Revenue With a Hospitality CRM
If there is something that people working in marketing in hospitality is talking about is the power of a CRM system. But why has it become so important? Today, the challenges of hotel marketing are increasing consistently. People demand more personalization, better reach, multi-channel approaches, etc. And if you are not meeting these requirements, the numbers will show it. The Benefits of CRM Software One of the main points that accommodation providers must consider is how
Top Tips for Attracting Talent in Revenue Management Recruitment
Question for Our Revenue Management Expert Panel: Attracting talent in the hospitality industry remains a challenging task. What are your top tips for successful recruitment in revenue management teams? What approaches do you find the most useful? Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Krunal Shah
ChatGPT Hotel Guide: Learn How Hotels Can Benefit from ChatGPT!
ChatGPT is an emerging technology disrupting many industries, including hotels and similar businesses. The various ChatGPT hotel applications can not only make life easier for hoteliers and their employees, but also for hotel customers too. Here, you can learn much more about ChatGPT hotel technology and how it can benefit you. Table of Contents: Defining the Hotel Industry What is ChatGPT? How to Use ChatGPT? Can ChatGPT Be Useful to Companies? 5 Advantages of ChatGPT
Top Marketing Tips to Improve Guest Loyalty in Hospitality
Question for Our Hotel Marketing Expert Panel Increasing repeat business for a hotel / accommodation venue is hugely important – but how do we achieve that? How can we build guest loyalty for our properties and brands? (Question by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Adele Gutman - Culture
10 Reasons Why Upgrading Your PMS is a Must in 2025
The hospitality industry isn’t slowing down, and outdated property management system (PMS) solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent. 10 Key Reasons to Upgrade Your Property Management System Below you find 10 reason to upgrade your property management system. 1. Cybersecurity Threats Are Real and Costly Hackers love hotels. Guest data—credit card numbers, passport details, and personal preferences—fetches a high price on the dark web. A
How to Write a Hotel Welcome Letter for Guests + 8 Free Templates
A hotel welcome letter is a message that guests receive upon arrival at the property. The letter may be placed in the room before the guest's arrival, sent to their room after arrival, or delivered via email or SMS. Creating a high-quality hotel welcome letter is important, because it sets the tone for the stay and allows your hotel to demonstrate a commitment to great service. The best welcome letters also provide useful information to
Hotel Email Marketing: Types, Strategies and Top Tips
Hotel email marketing is a form of online marketing that allows hotels to regularly engage with past, potential, and future guests. Marketing emails typically share news and information about hotel services, special offers, and local attractions. In this article, you will learn about the different types of marketing emails, understand common email marketing strategies, and access top tips to generate more bookings. Table of Contents: What is Hotel Email Marketing? Why is Hotel Email Marketing
The Most Used Revenue Management KPIs for Hotels
A key performance indicator can provide revenue managers and hotel owners with valuable information about their business performance. This subsequently has the benefit of allowing them to implement a revenue management strategy so that they can maximize financial business results. In this post, we look at some of the most
How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?
In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article
Space Tourism: 7 Space Companies That Will Make You An Astronaut
The concept of space tourism is one of the most exciting emerging features of the wider tourism industry, and companies like Virgin Galactic and SpaceX are already making waves by outlining plans to deliver various forms of commercial spaceflight in the near future. In this article, you will learn more