Restaurant Management Software: A Complete Overview
Investing in the right restaurant management software can greatly improve your business's efficiency and overall effectiveness. Of course, to find the best solutions for your restaurant, you need to understand the different types of software on the market and how they work. This article will explore various restaurant management solutions, their benefits, their main features, and more, allowing you to make more informed decisions. Table of Contents: What is Restaurant Management? What is Restaurant Management
Instagram Hotel Marketing: Strategies and Tips for More Engagement
Instagram hotel marketing is a powerful way to build your brand and boost revenue. Instagram is well-suited to hotel marketing as a social media platform that focuses on sharing images and videos. Through paid ads, quality content, collaborations with influencers, and organic engagement, Instagram gives you plenty of options for promoting businesses in the hotel industry. Table of Contents: What is Social Media Marketing? What Is Instagram for Businesses? Why Should You Invest Time in
Booking Login: Get More Bookings on Booking.com!
A Booking login can help boost guest numbers, optimize pricing and maximize revenue for your hotel. In this article, you'll learn everything you need to know about Booking.com. You'll learn what the site is and how it works and discover top tips for boosting your hotel's profile and getting more bookings through the site. Table of Contents: What Is an Online Travel Agent (OTA)? Booking.com Travel Engine Booking Login to Access Partner Extranet Booking Login
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie Smith-Sparks - Founder, Cogwheel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole
How Integrated Payments Elevate Hotel Revenue and Efficiency
For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one may not seem obvious at first. However, opting to use a non-integrated system can result in a series of problems that could significantly impact your revenue. When a property's payment system isn't integrated, staff must manually enter payment details into
The Most Used Revenue Management KPIs for Hotels
A key performance indicator can provide revenue managers and hotel owners with valuable information about their business performance. This subsequently has the benefit of allowing them to implement a revenue management strategy so that they can maximize financial business results. In this post, we look at some of the most widely utilized revenue management KPIs and how they can help you. Table of Contents: What Are Revenue Management KPIs? Most Used Revenue Revenue Management KPIs
How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?
In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article will teach you more about hotel marketing and how a marketing company can boost your revenue. Table of Contents: What Is Hotel Marketing? Why Is
The Rise of Experience-Based Travel and How Hotels Can Prepare
Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What
How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue
If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can
What is the Role of Human Judgement in Revenue Management Decisions?
Question for Our Revenue Management Expert Panel: With so much technology available, how does human judgement factor into making revenue management decisions? Should the RMS ever be overruled by human judgement? (Question by Fabian Bartnick) Our Revenue Management Expert Panel Fabian Bartnick -