Hotel Booking System: 8 Tips to Maximize its Benefits
A hotel booking system is an important technology for hotels and similar properties, allowing customers to reserve hotel rooms online through a simple, self-service process. In this article, you will find out more about how these systems work and have the chance to explore eight tips that will allow you to maximize the benefits. Table of Contents: What is a Hotel Booking System? 8 Tips to Maximize Your Hotel Booking System Potential 1. Connect The
A Few Thoughts on Your Hotel’s Distribution & Channel Strategy
When engaging with online travel agencies (OTAs) in these volatile times, hoteliers must adequately understand the value and costs of all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise direct bookings. Hoteliers Should Explore OTA Alternatives For many hoteliers, OTAs are an accepted distribution strategy due to their marketing power and high traffic. However,
Exploring and Evaluating Hotel Success on new Social Platforms
Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson - Independent Consultant, Ecole hôtelière de Lausanne Moriya Rockmani - Chief of Marketing, Smiling House Luxury Global Sarah Dandashy - Travel & Hospitality Expert, Ask
List of 10 Hotel Chains to Find Jobs in the Hotel Industry
When looking for work in the industry, many job seekers turn to established hotel chains, with clear hiring processes and greater demand for new recruits. In this article, you can explore the topic of hotel chains further, learn about what a chain is and why they can be beneficial, and have access to details on 10 of the world’s main examples. Table of Contents: What is the Hotel Industry? What is a Hotel Chain? What
Google Hotel Ads Guide – How Hotels Increase Bookings With Google
Intelligent use of the Google Hotel Ads platform can significantly enhance any hotel marketing strategy, providing much-needed visibility within Google search engine results pages and other services, such as Google Maps. In this article, you will learn more about Google Hotel Ads, how it works, why it is so beneficial, and how it differs from other services, such as online travel agencies and the main Google Ads platform. Table of Contents: What Are Google Hotel Ads? Google Hotel Ads vs. Google Ads What is the Difference Between Google Hotel Ads and OTAs What Are the Benefits of Google Hotel Ads?
Hotel Room Types & Room Pricing Tips for Hoteliers
Deciding what kinds of accommodation to offer your guests can be complex. In this article, you'll learn about the different types of hotel rooms, how they're categorized, and what types of guests they may attract. You'll learn about room categories based on use, number of occupants, and purpose, as well as pricing strategies for every room type. Table of Contents: What Is the Hotel Industry? The Necessity of Different Hotel Room Types Most Common Hotel
Tips for Choosing a Revenue Management System for Your Hotel
Revenue management systems (RMS) are a new way of working for the vast majority of hotels – in fact, for most, this kind of software was not even an option before. But times are changing. Property management systems (PMS) are becoming more user-friendly, and such systems can help you simplify your life, save you time, and result in more revenue. Dynamic pricing automation is now available for even the smallest hotels. This article can help
Considering a New Hospitality RMS? Watch Out for These 4 Myths
So, you’re thinking about upgrading to a more effective revenue management system (RMS) for your hospitality organization, but you have some doubts. Maybe you’re thinking: It’s too costly to install a different RM Learning a new system will take too much of my staff’s bandwidth My new system will take
4 Guest Messaging Trends Every Hotelier Should be Aware of
Traveler expectations are changing rapidly as digital and contactless forms of communication become more popular across the hospitality industry. Today's travelers expect to be able to check into their flights through mobile apps, buy train tickets online, and communicate with their accommodation providers through text. Read on to learn more
How to Make Effective Upselling Part of Your Hotel’s Culture?
In hospitality, you’re always trying to do just a little bit better, both in terms of the experience you offer guests and the revenue you generate. Implementing new ideas and making them part of your property’s culture can seem challenging. But with the right training, it’s easier than you may