Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups (segments) – based on booking characteristics, purchase preferences, and buying behavior – you can tailor
14 Pricing Strategies to Increase Your Hotel Revenue in 2026
Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand, customer segmentation, and other factors can be the key to overall business success. In this article, we offer insight into 14 pricing strategies that hotels can adopt in their revenue management strategy in 2026 to increase the amount of revenue they generate. Table of Contents:
Hotel Folio: Essential Guide for Effective Guest Billing Management
A hotel folio is a detailed financial document, breaking down the charges a guest has incurred during a stay. These itemized documents are now typically created and stored digitally, allowing for real-time changes. Hotel folios play an important role in providing transparency to guests and delivering accurate billing. Accuracy and transparency are key to a positive guest experience and the integrity of your hotel finances. In this article, you can learn about the main components
A Canadian Rail Adventure Guide from Toronto to Vancouver
The romance of crossing Canada by train is undeniable. Swapping cramped flights for panoramic views and a gentle rail rhythm is a dream for many. But that dream often brings practical questions: How do you pack for four days on board? What about luggage access? How do you manage time in Toronto and Vancouver? Without the right prep, it can feel overwhelming. This guide is your solution. Here, you’ll find practical tips to make your
Hotel Marketing Checklist and Tips for Pre-Opening Success
Question for Our Hotel Marketing Expert Panel To ensure a successful launch, what key actions should be on a hotel’s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.) Our Marketing Expert Panel Kamila Zawadzka - Marketing Lead, The Orange Studio Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max Starkov - Adjunct Professor Hospitality Technology, New York University Ask Our Panel a Question Join Our Expert Panel "Opening a
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest segmentation for hoteliers, from understanding its core benefits to implementing a successful segmentation strategy within
What Is EBITDAR and Why Does it Matter for Hotel Profitability?
EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health. As a metric, EBITDAR is important because it helps to level the playing field when comparing businesses with different structures and rent costs. This allows financial assessments to focus on core operational performance. In this article, you can find out more about what EBITDAR is
What Happens When a Franchise Becomes a Reputation Risk
It starts with a single post. A blurry photo, a furious caption, or a customer claimed to have suffered food poisoning at one franchise location. By morning, it’s trending. By noon, local news runs it. And by dinner, it’s a national headline. Corporate PR scrambles, franchisees panic, and search results
Unlock Hidden Revenue: How Ancillary Sales Can Elevate Your TRevPAR
Is boosting ancillary revenue just one more thing on your already packed to-do list? It doesn’t have to be. If you’re already offering extras or promoting additional services, you're on the right track. And if you’ve started using automation tools to streamline upselling and improve guest spend, even better. Still,
An In-Depth Look at the Hospitality Sector
What aspects serve to define the hospitality industry? While many will provide common answers, such as accommodations and logistics, the single factor that underpins the entire concept involves customer satisfaction. Let us take a look at the different facets of the hospitality sector in great detail to appreciate its true