Digital Marketing Strategies Transforming the Hospitality Industry
The hospitality industry has undergone a dramatic transformation through the integration of digital marketing. Hotels, resorts, and travel brands are moving away from traditional advertising to adopt Digital Marketing Strategies, transforming the Hospitality Industry, leveraging data-driven insights, real-time engagement, and online platforms. This digital revolution allows hospitality businesses to connect with guests on a deeper level, offering seamless online booking, mobile check-ins, and immersive virtual experiences that align with evolving traveler expectations. Using Data to
Hotel Energy Solution: Save Money and The Planet
The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned with the impact of their stay on the environment. In this article, you'll learn how your hotel business can reduce costs, attract more guests, and care for the planet at the same time. Table of Contents: Understanding the Hotel Industry: Hospitality, Accommodation and More Sustainable
The Enduring Allure of Travel: Exploring the World and Ourselves
Travel is more than just visiting new destinations. It is an expression of curiosity, connection, and discovery. From exploring distant cultures to escaping daily routines, travel enriches our understanding of the world and ourselves. It unites people across borders, fuels economies, and inspires lifelong learning through meaningful experiences. Whether for adventure, relaxation, or personal growth, every journey tells a story about who we are and what we seek. In this article, you'll learn how travel
Hotel Profit Management Redefining Performance for the Future
For years, revenue management was the commercial heartbeat of hotels: optimizing room rates, forecasting demand, and filling beds efficiently. But the landscape has shifted. Relying solely on RevPAR is like saying you watched a movie after watching the trailer; you may know what it is about, but you miss the full plot. To thrive in a world of rising costs and demanding owner expectations, hotels must embrace total profit management. Profitability is the scoreboard that
How Can Independent Hotels Boost Direct Bookings Against OTAs?
Question for Our Hotel Marketing Expert Panel Independent hotels face strong competition for direct bookings in an OTA-dominated market. What strategies can they use to convert guests through their own channel? (Question proposed by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael J. Goldrich - Founder & Chief Advisor, Vivander Joanne Greene - Hospitality Expert
How Cancellation Policies Impact Hotel Revenue and Demand
Cancellations are part of hotel life, but the stress they create doesn't have to be. The real challenge is knowing how to set a policy that protects revenue without pushing guests away. The right cancellation terms influence bookings, guest confidence, pricing power, and even your market position. In this article, you'll learn how smart cancellation policies help hotels stay competitive, maintain steady revenue, and manage demand more effectively, even when guests change their plans. What
Enabling AI-Driven Impact for Hotels: A Three-Pronged Approach
AI adoption is happening in hotels, and hoteliers are confident about the future role of AI in hospitality. While there are barriers and challenges as businesses come to understand AI adoption, there are positive ways in which AI is being applied. This article outlines the three foundational areas shaping the future of AI-powered Find, Book, and Grow strategies in hospitality. The Current Landscape of AI Adoption in Hotels AI is no longer part of the
Hospitality Management: The Essentials About Hospitality
Hospitality management has various objectives and functions that differ from one business to the next. However, its primary goal remains the same; to provide customers the best service and a flawless experience from start to finish. If you are interested in a career in hospitality management, you will learn all
8 Beautiful Destinations in Antarctica for a Wildlife Holiday
Antarctica feels like another planet, yet it is closer to your travel dreams than you think. Vast ice fields, blue glaciers, and extraordinary wildlife make every moment feel rare and rewarding. Whether you are a photographer, birder, or first-time polar explorer, you will find unforgettable encounters on sea and shore.
Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management