The Year of The Eco-Conscious Hotelier!
No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters of urgency. Plans for a More Sustainable Future Before the pandemic, the travel industry as
Tips to Highlight Safety in Marketing & Guest Communication in Travel
Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used with your ongoing marketing campaigns and guest communication? We provide tips on how to highlight safety in your messaging which responds to your customers' new COVID safety
Are Flexible Revenue Management Conditions Due to COVID Here to Stay?
Question for Our Revenue Management Expert Panel: Are the recent booking condition changes (e.g. increased flexibility around cancellation policies, check-in and check-out) a temporary solution or a more permanent change for the hospitality industry? Our Revenue Management Expert Panel Christoph Hütter - Revenue Strategy Consultant, Christoph Hütter Revenue Management Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Kevin Paateyl - Corporate Director of
Biggest Hotel Learnings in Guest Communication due to Covid
Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Jolien Alferink - Hotel
The Most Important Online Distribution Channels for Hotels
The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and their overall success. These days, many hotels receive more internet bookings than offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever, as consumers now expect to book a hotel room easily, from anywhere in the world, at the touch of a few buttons. So, what are the most important online distributions for hotels? 1. Your Hotel's Own Website The most obvious online distribution channel for your hotel is your website,
A Hotel’s Guide to Choosing the Right Social Media Channels
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain, a strategic approach to your online space is crucial. Remember, the digital landscape isn’t fixed—it's as dynamic as our ever-changing preferences. The Importance of a
From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual processes are prone to errors. What Is Customer Relationship Management Software for the Hospitality Industry?
Hotel Operations Success: Save Time & Money with Housekeeping SOPs
Housekeeping SOPs (standard operating procedures) and digital checklists are not there to help managers guarantee consistency, accuracy, and quality. Their value lies in saving you time and money by ensuring your housekeeping team is full of hardworking, detail-oriented members. Learn how to unlock the true potential of housekeeping SOPs and
10 Tips in Building a Business Case for an RMS
When you're trying to get your team on board to purchase a revenue management system (RMS), there are a few key things you'll need to keep in mind. Of course, you already know the benefits of utilizing an RMS. Your company will earn more revenue, become more efficient, free up
Hotel Events: The Best 10 International Events to Inspire Hoteliers
Hotel events allow hoteliers to network, learn, and get inspired. It's easy to fall into a routine as a hotelier and become stagnant. Hospitality conferences, expos, and conventions allow you to discuss the challenges and lessons of recent years, picking up valuable information and fresh ideas. Here are 10 of