How can Hotels get the Best ROI from their Marketing Budgets?
Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Andrew Kavanagh - Group Sales and Marketing Manager, FBD Hotels & Resorts Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jolien Alferink -
How to Measure The ROI of Your Revenue Management System?
The revenue management system (RMS) plays a vital role in the modern hotel technology stack, driving greater profitability and efficiency. Still, the demonstrating return on investment (ROI) in a hotel’s revenue management technology investment goes deeper than year-over-year RevPAR uplift measurements. Understand the True Impact of Revenue Technology The additional revenue from properly utilizing revenue management software and strategies directly impact a hotel’s bottom line, making it a valuable tool for increasing a hotel’s valuation
What skills should hotels look for when recruiting Revenue Managers?
Question for Our Revenue Management Expert Panel: What top skills and characteristics should hotels look for when recruiting in Revenue Management leadership? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Chaya Kowal - Director of Revenue Management, Potato Head Family Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Heiko Rieder - Vice President Revenue Management and Reservations, Penta Hotels Pablo
How Upselling Provides Low-Cost Revenue and Loyal Customers
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make more money. If done correctly, upselling can bring you closer to your guests, earn more
6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email marketing continues to drive Return on Investment (ROI) effectively for hotels. Let's dive into a detailed guide on how to build your hotel email marketing strategy in 2024. Why should hoteliers include email marketing in their strategy? One of the
Online Food Ordering System: Must-Have Features When Choosing One
An online food ordering system plays a key role in the restaurant industry, allowing customers to place orders and pay for them, while allowing your restaurant to receive orders, update inventory information, and access valuable customer data. In this article, you can learn about the most important features to look for when choosing your system. Table of Contents: Defining the Restaurant Industry An Online Food Ordering System Explained Why is an Online Food Ordering System
Hotel Night Auditor: How Technology is Changing the Role in Hotels
A hotel night auditor has one of the most important roles within a modern hotel, handling many of the critical end-of-day tasks, including both front desk and accounting duties. In this article, you can examine the role technology is playing in assisting night auditors, while also learning about some of the future opportunities and challenges. Table of Contents: What is the Hotel Industry? What is a Hotel Night Auditor? Hotel Night Auditor as Part of
Vrbo Owner Login Strategies & Optimization for More Bookings
VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and
In-stay Upselling: Why You Should Use It and How to Maximize Deals
In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of
Have Lodging Businesses Outgrown The Original PMS Concept?
The property management system (PMS) is the most important part of a lodging business’s technology stack – no matter the property type or size. A PMS is used on a daily basis across teams to streamline operations and manage data. But are lodging businesses starting to outgrow the PMS? The