News2020-01-29T13:02:29+01:00




How To Leverage Data Across 4 Key Hotel Departments

There is no shortage of data in the hospitality industry. From travelers browsing your website to entering information on OTAs and post-stay surveys, hoteliers collect immense amounts of hotel data daily. For this data to be useful, it must be organized and filtered, so it's decipherable and helps guide decision-making. Decisions Based on Business Intelligence Using data analytics, hoteliers can examine vital business intelligence information collected from sources, like their reservation system or Google Analytics,

Break Siloes and Foster Synergies to Optimize Hotel Profits

Hotels looking to optimize profits must break the silo mentality. They must align their teams and synchronize their knowledge. In this article, you'll learn how to break siloes and foster synergies to optimize hotel profits. Steps to Creating a Connected Commercial Organization The movement toward commercial revenue is a good start. Many hotels have brought sales, marketing, revenue management, and distribution under a single commercial revenue leader. But it's not a single person's job. It

How Guest Experience Drives Hotel Revenue (and How to Maximize It)

From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s proven. Hotels that prioritize guest experience consistently see higher ADR, occupancy, and RevPAR. In fact, a Cornell study found that a one-point increase in online review scores can raise RevPAR by up to 1.42%. But what’s behind this link? And

Hilton Hotel Brands: Learn About the Biggest Hilton Brands

Hilton hotel brands highlight how a single company can encompass multiple domains while retaining its identity. The company has expanded into a wide variety of different markets while maintaining full consistency in Hilton's overall branding. The importance of the Hilton hotel brand is, in many ways, synonymous with the importance of branding itself. Corporate branding gives you the chance to see how seemingly disparate ideas can become a singular whole. In this article, you'll learn

IHG Hotel Brands: List of InterContinental Hotels Group Brands

IHG Hotel Brands (InterContinental Hotels Group) encompass various hospitality options within over one hundred different countries. Because of its significance, as you learn about IHG you learn about the larger hotel ecosystem as a whole. Understanding the IHG hotel brand is especially important because of its wide reach. The full scope of the IHG encompasses such important and diverse options as the Regent, Crowne Plaza, Holiday Inn, and much more. In this article, you'll learn

Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems

While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation -

5 Signs Hotels Need a New Digital Marketing Partner

Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing

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