Top 10 Ways To Use F&B Data To Improve Guest Experience
Hoteliers and restaurateurs are constantly looking for ways to improve their guest experiences. Why? They want to provide guests with a memorable dining experience, and they want to ensure that they get repeat visitors. And guess what? The F&B data they've automatically collected from their POS system or advanced reservation platform is key in improving customer service and the overall guest experience. This article will explore a few top ways to leverage F&B data to
4 Website Personalization Tips for Luxury Hotels to Increase Direct Bookings
Brand identity significantly influences guests, with an even more significant impact in luxury hospitality, where brand image standards are higher. As a luxury brand, it's crucial to seduce potential guests and entice them to book on your hotel website by providing each visitor with a personalized online experience, with your brand's personality shining through at all times. 4 Ways How Luxury Brands Convert Guests from Lookers to Direct Bookers By accompanying your visitors and transmitting
How To Leverage Data Across 4 Key Hotel Departments
There is no shortage of data in the hospitality industry. From travelers browsing your website to entering information on OTAs and post-stay surveys, hoteliers collect immense amounts of hotel data daily. For this data to be useful, it must be organized and filtered, so it's decipherable and helps guide decision-making. Decisions Based on Business Intelligence Using data analytics, hoteliers can examine vital business intelligence information collected from sources, like their reservation system or Google Analytics,
Break Siloes and Foster Synergies to Optimize Hotel Profits
Hotels looking to optimize profits must break the silo mentality. They must align their teams and synchronize their knowledge. In this article, you'll learn how to break siloes and foster synergies to optimize hotel profits. Steps to Creating a Connected Commercial Organization The movement toward commercial revenue is a good start. Many hotels have brought sales, marketing, revenue management, and distribution under a single commercial revenue leader. But it's not a single person's job. It
Should Hotels Apply Strict or Flexible Cancellation Policies?
Question for Our Revenue Management Expert Panel: What are the benefits and risks of applying strict cancellation policies versus flexible? How does the competition influence a hotel's cancellation policy? (Question proposed by Niko Krauseneck) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Pablo Torres - Hotel Consultant Heiko Rieder - Senior Vice President Commercial & Distribution, Step Partners Europe Tamie Matthews - Revenue, Sales
Hotel Email Marketing: Types, Strategies and Top Tips
Hotel email marketing is a form of online marketing that allows hotels to regularly engage with past, potential, and future guests. Marketing emails typically share news and information about hotel services, special offers, and local attractions. In this article, you will learn about the different types of marketing emails, understand common email marketing strategies, and access top tips to generate more bookings. Table of Contents: What is Hotel Email Marketing? Why is Hotel Email Marketing
Hyatt Hotel Brands: Learn About All the Hyatt Brands
Hyatt hotel brands describe the various hotels, resorts, and other properties owned, operated, or licensed by Hyatt Hotels Corporation. Each of the brands brings some form of unique experience, service, and more to its guests. The importance of the Hyatt hotel brand is largely in how it demonstrates different business strategies. Each of the brands works within Hyatt's infrastructure and with their name recognition but through different forms of marketing. In this article, you'll learn
Travel Industry Podcasts; 15 Excellent Podcasts for Industry Professionals
Travel industry podcasts are growing in popularity all the time and now represent one of the easiest and most enjoyable ways to learn about the industry, access actionable insights, and become aware of emerging trends. In this article, you can explore some of the very best podcasts aimed at travel
Evaluating the Cost Of Acquisition in Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert
Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation -