Is a CRM Essential For Delivering Personalised Hotel Experiences?
Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Reshan Jayamanne - Digital
An Analyze of How Hoteliers Handled Revenue Management During the Pandemic
Using past data to predict future revenue during a pandemic might seem counterintuitive to many hoteliers. After all, hotel revenue management is always a complex science. How can you predict anything during a pandemic? In this article, you’ll learn how fellow hoteliers dealt with the Corona pandemic. Three Different Paths During the Pandemic As a hotelier, you’ve faced an unusual past year, and you’ve had to make difficult choices. As revenue optimization experts, we’ve seen
Restaurant POS Systems: The Latest and Future Trends
Effective use of point-of-sale systems can have a transformational effect on restaurant industry employees. However, it is important to understand the associated trends to get the most from restaurant POS systems. In this article, you can learn about existing and upcoming trends and how they impact restaurants and their customers. Table of Contents: What is a POS System? Restaurant POS Systems and Their Benefits Latest Trends in Restaurant POS Systems Self-Ordering Mobile Point-of-Sale Cashless Restaurants
4 Ways Hotels can Leverage AI & Big Data to Boost Direct Sales
AI and big data unlock opportunities for hotels to boost their direct revenue and operational efficiency while offering instant, personalized guest experiences. This article will focus on four ways hotels can leverage AI and Big Data to engage customers in the hotel direct booking process and drive their direct sales. 1) Deliver Instant Service With Conversational AI Conversational AI, a form of artificial intelligence such as AI chatbots, improves the quality of hotel customer service
Hotel Door Stopper: Definition, Uses, Benefits and the Main Types
A hotel door stopper is used to control the movement of a swinging door. They are often mounted on the wall, floor or the hinges of the door and limit how far the door can open. Door stoppers are important because they protect walls and doors in hotels. The presence of a door stopper prevents the door handle, door knob or other parts of the door from impacting the wall or from hitting other objects. In this article, you can learn what hotel door stoppers are, how they are used and what their main benefits are. You will also be
Embracing Hybrid Hospitality: A Blueprint for Boosting Hotel Revenue
In the ever-evolving landscape of the hospitality industry, it can feel hard to stay ahead of the curve – or even in the middle of it. However, changing habits, attitudes, and trends send a clear message: the status quo is no longer sufficient to meet the complex needs of modern guests. The solution? Embrace a flexible tech stack and adopt innovative revenue models. Enter hybrid hospitality – a game-changing concept that's redefining spaces, mindsets, and
STR Trend Report: How the Industry Adapts to Changing Market Dynamics
An STR Trend Report is a useful tool for understanding market dynamics within the hotel industry. In this article, you will learn more about what a STR Trend Report is, how it works, why it is so popular within the industry, and how it can be used to understand and adapt to changing market conditions and realities. Table of Contents: The Hotel Industry: An Overview What is an STR Trend Report? Why Does an STR
Voice Search for the Tourism & Travel Industry: All You Need to Know!
Voice search within the travel industry is one of the emerging trends that marketers, business owners, and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips
Hotel Financing: Learn How to Finance Your Hotel Business
Whether you want to construct a new hotel or purchase an existing one, you will need hotel financing to cover the costs. Thankfully, there are a variety of options to choose from. In this article, we will explore these different financing types and provide tips to boost your chances of
What Revenue Management Trends and Strategies will we see in 2023?
Question for Our Revenue Management Expert Panel: What are your predictions for the revenue management trends and strategies we can expect to see in 2023? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Dermot Herlihy -