Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book direct” strategy requires a modern booking engine that’s easy to use. It encourages upsells, an
7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you and your guests. The expected ROI for every $1 a business spends on hotel email marketing is $42. Timely, Relevant, and Hyper-personalized Messages The key
Technology & Automation; The Solution to Staffing Shortages in Hotels
Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering from months of closures. But while there's no one solution, you can tackle several aspects of this challenge at once with the right tools. An
Essential Skills and Characteristics in Marketing Leadership Roles
Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews - Revenue, Sales & Marketing
10 Hotel Rewards Programs to Maximize Revenue & Guest Loyalty
Hotel rewards programs are among the most powerful tools available to hoteliers. A strategically leveraged program will both increase repeat bookings through incentives and provide guest data that can be used to provide further growth. The process builds up a defensible market share, pushes up RevPAR, and reduces the overall cost of acquisition. In this article, you'll learn how the programs operate and relate to ROI metrics, benchmarking, competitive strategies, and methods to prioritize guest retention. All while using consumer data and predictions to stay ahead of industry trends. Table of Contents: What Are Hotel Rewards Programs? Why Hotel Rewards
Hotel Room Category: Learn About Categorizing Hotel Rooms
Hotel room category definitions are typically seen as short descriptions of a room's layout. However, in reality, the category definitions include a wide range of information ranging from pricing estimates to furnishings and various amenities. It's an important subject for both hotel owners and guests as it conveys exactly what both parties expect. Guests can specify what kind of experience they're looking for, and owners can ensure the guest's satisfaction. In this article, you'll learn
Aviation Podcasts: 10 Great Podcasts for Professionals and Enthusiasts
Aviation podcasts are audio content aimed at everyone with a passion for flight. These podcasts cover topics that can range from basic or advanced education in aviation to some of the latest aviation-related news. An aviation podcast is as important as education within the field itself and the various subjects under its banner. Aviation encompasses complex fields as diverse as engineering, politics, and meteorology so it's important to stay informed. In this article, you'll learn
Interview with President and Co-founder Dr. Ravi Mehrotra of IDeaS
In this interview, we speak with Dr. Ravi Mehrotra, the president and co-founder of IDeaS. As the son of an electrical engineer and avid chess player, he became interested in technology and how it can be applied to modeling real-world scenarios to help improve decision-making ability. With his
Facing Automation Fears: A Perspective for Hoteliers
For some, advancements in automation bring a profound sense of dread. Worrying about the big-picture societal challenges that may come with the widespread adoption of new, advanced generative AI tools is understandable. But instead of fretting about whatever dystopian worst-case scenario automation may bring, it's time to take a step
How AI Can Make a Difference to Hotels Today
At first glance, AI and hospitality might not seem like the most natural fit. What makes hospitality unique is its human touch – the provision of experiences that are unique and special to the individual traveler. But AI doesn’t stop that. In fact, it can enhance it. Personalizing Stays and