Marketing to Millennial Travelers: 5 Strategies for Hotels in 2023 & Beyond
Marketing to millennial travelers has become a top priority for many hotels and resorts. The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must. Here are five tips for successfully marketing to millennial travelers. Marketing to Millennial Generation Millennials are maturing. The oldest of the generation are now in their 40s, but these intrepid travelers show no sign of slowing. The millennial generation – typically
Hotel Companies: List of 10 Biggest Worldwide Hotel Company Examples
Hotel companies come in all sizes, from those with just a handful of properties to huge global organizations with hundreds of hotels. These companies offer some great opportunities for people at all levels of the industry, from hotel owners to those looking for entry-level work in hospitality. In this article, you'll discover 10 of the biggest companies in the global hotel industry. Table of Contents: What Is the Hotel Industry? 10 Biggest Hotel Companies Worldwide
Hotel Market Segmentation: Effective Tips & Strategies for Hoteliers
Hotels want to attract as many guests as possible to maximize revenue. One of the best ways to achieve this is to segment the hotel market so that different groups of people can be targeted with different marketing messages, pricing strategies, and services. In this article, you will learn some hotel market segmentation tips and strategies for hoteliers to use, to generate the best results. Table of Contents: What is the Hotel Industry? What is
How to Start Hotel Business: 10 Steps for Launching a Successful Hotel Business
Deciding how to start a hotel business is always complex. There are many factors to consider: the location, the type of hotel you want to run, the clientele you want to attract and the services you plan to offer, and more. In this article, you'll discover everything you need to know when considering a new hotel business. Table of Contents: What is the Hotel Industry? How to Start a Hotel Business – 10 Steps Step
Hospitality in 2026: How Tech is Powering the Future of Hotels
For a long time, hotel technology was a means to an end. A simple efficiency tool that often caused more headaches than it intended to solve. Not anymore. A property management system (PMS) is no longer just the chunky digital filing cabinet in the back office. It is the engine driving real innovation and outstanding experiences across the entire hotel. That means empowering staff with more time to connect with guests, enabling new business models like branded residences, and reimagining how revenue is created and captured. In this article, you’ll learn about the four key PMS-driven trends that we see
Debunking Common Misconceptions about Revenue Management Systems
Revenue Management Systems (RMS) have become an essential tool for hoteliers aiming to optimize revenue and maintain a competitive edge. Yet, misconceptions and objections often deter some from adopting these systems. In this article, we’ll explore the most common objections and explain why they are often rooted in misunderstanding, shedding light on how RMS can transform revenue management in the hospitality industry. Debunking 8 Misconceptions about Revenue Management Systems Misconceptions about RMS often stem from
Hospitality Staffing: How to Hire the Best Hospitality Employees!
Managing your hospitality staffing needs is a crucial part of effective management, but how do you actually go about hiring the best employees? In this article, you can gain some useful advice on how to optimize your recruitment process. Along the way, you will also find a breakdown of the main skills and qualities to look for in new recruits. Table of Contents: What is the Hospitality Industry? Overview of The Most Common Hospitality Positions
How Blockchain Technology is Transforming the Travel Industry
Over recent years, blockchain technology has generated significant excitement within many industries and fields. This is largely because it has the potential to dramatically change how information or data is stored and used, enhancing transparency and security while also improving transactions. Here, we take a more detailed look at the
5 Ways Big Data Can Benefit the Travel Industry
Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilizing it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience, and
How can the Amazon Alexa Echo Speakers Improve Customer Experience
Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, allowing customers to control their 'smart' devices and appliances from a single place. More recently, Amazon has also brought the technology into hotels and resorts, launching a dedicated Alexa for Hospitality service. In this