Exploring and Evaluating Hotel Success on new Social Platforms
Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson - Independent Consultant, Ecole hôtelière de Lausanne Moriya Rockmani - Chief of Marketing, Smiling House Luxury Global Sarah Dandashy - Travel & Hospitality Expert, Ask
List of 10 Hotel Chains to Find Jobs in the Hotel Industry
When looking for work in the industry, many job seekers turn to established hotel chains, with clear hiring processes and greater demand for new recruits. In this article, you can explore the topic of hotel chains further, learn about what a chain is and why they can be beneficial, and have access to details on 10 of the world’s main examples. Table of Contents: What is the Hotel Industry? What is a Hotel Chain? What
Revenue Management After COVID-19 – “Innovating Through Uncertainty”
Never before has a single event affected the global economy to the extent that the ongoing COVID-19 pandemic has. Revenue managers, owners, and operators have been thrown into disarray within the hotel industry, and all are facing a less predictable future. In this article, you will learn more about revenue management strategies' role in the post-COVID economy and some of the key trends resulting from the pandemic. Revenue Management and Adapting to Changing Times Due to
Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings
Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and changing behavior will boost their visibility and drive their direct bookings. This article reveals the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience and increase direct sales. The Rise of the Zero-Click Search When you Google something, do you happen to
Airbnb Owner Login: SEO Tips to Optimize Your Airbnb Listing
Airbnb owner login credentials allow you to list a property on the Airbnb platform. Once you have your Airbnb host account, you can create a listing and manage it by adding pricing, photos, and availability information. Your Airbnb owner login is important because it allows you to optimize your property listing on the platform, using SEO techniques. This, in turn, helps you to maximize the number of bookings you are able to attract. In this article, you can learn all about how to create and use your Airbnb host account to boost visibility. Table of Contents: What is Airbnb? What
Best AI Use Cases and Strategies in Hotel Revenue Management
Question for Our Revenue Management Expert Panel: What are the most beneficial use cases and practical applications of AI in hotel revenue management? Where do you think the opportunities and pitfalls may lie? (Question by Alenka McMahon) Our Revenue Management Expert Panel Alenka McMahon - Managing Director, Hotel Revenue Services Limited Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Diego Fernández Pérez De Ponga - Director
A Comprehensive Overview of All Hotel Positions
Hotels offer a number of different career paths, thanks to the sheer range of hotel positions that exist. In order to find the best job for your skills, qualifications, and preferences, it is beneficial to have a rounded understanding of these different roles. In this article, you will find a comprehensive overview of the positions within a typical hotel. Table of Contents: Hotel Industry Overview Overview of All Hotel Positions Food & Beverage Front Office
How To Upsell Throughout the Traveler Journey (+5 Best Practices)
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line. Lodging businesses that leverage the power of upsells can increase guest satisfaction by allowing guests to customize their stay, build
4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to
6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you