Top 3 Goals for Independent Properties and Strategies for Success
They say after the storm comes a calm. However, the storm has yet to pass in the hospitality industry. While seeing the light again is possible, the industry still navigates in turbulent waters. Why? With a fierce competition of over 17.5 million guestrooms in 187,000 hotels (1) worldwide, independent hotels know they have to compete for their share of business with branded hotels that benefit from global brand awareness and massive marketing power. Adding to
Hotel Front Desk Software: What Is It, Main Features & Examples
Hotel front desk software describes any software designed to assist with front office tasks. This includes several different types of software, including property management systems and point-of-sale systems. In this article, you can explore these software types in greater depth, learn about key features, and understand the key benefits. Table of Contents: How is the Hotel Industry Defined? What is the Front Office Department? The Importance of the Front Office in a Hotel What is
Hotel Business Plan: Write a Successful and Effective Hotel Business Strategy Plan
A hotel business plan is essential for anyone starting a new enterprise in the hotel industry. A business plan is a document that identifies your goals, objectives, and success strategies. It will be the foundation for your new operation. In this article, you'll learn how to create a detailed and effective business plan for your hotel. Table of Contents: What Is the Hotel Industry? What Is a Hotel Business Plan? Why Is the Hotel Business
Hotel Automation: Benefits, Tools, and Trends
You probably already use hotel automation to some degree. Most hotels use online booking, and most have adopted property management software. However, these are just the tip of the automation iceberg. In this article, you'll discover a range of tools and trends in hotel automation and learn how they can benefit your hotel. Table of Contents: What is Hotel Automation? Benefits of Hotel Automation Ease Communication Between Hotel Departments Take Control Omnichannel Service Cost Reduction
Why Hotel Analytics Should Be in Everyone’s Hands
Data has become the new language of hospitality, but not everyone in the hotel industry speaks it fluently. Too often, analytics live in reports seen only by a few, while decisions are made by many. In today’s fast-moving market, that’s a luxury no hotel can afford. Making analytics accessible to everyone isn’t a trend; it’s a competitive necessity. The Hidden Cost of Data Hierarchies Walk into any hotel and ask who really uses data day to day. You’ll usually hear: “Revenue management, finance… maybe marketing.” Everyone else is waiting for a report or an explanation. This “data privilege” creates an
Boosting Occupancy: 7 Options for Hoteliers
"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is abundant in many locales. While app-based rental units are facing some headwinds, they remain a
5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)
The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today's guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values. Beyond AI: Key Hospitality Trends Driving Growth Yes, generative artificial intelligence (AI) is revolutionizing almost every aspect of the hospitality industry, but the use of
The Most Important Online Distribution Channels for Hotels
The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and their overall success. These days, many hotels receive more internet bookings than offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than
Interview with CEO & Co-founder Tiago Araújo of HiJiffy
In this article, we interview Tiago Araújo, the CEO & Co-founder of HiJiffy. Araújo launched HiJiffy in 2016 to enhance hotel guest communication. Today, HiJiffy leverages AI-driven technologies for direct bookings, new revenue streams, personalized communication with guests, and more. Can you tell
Best Practices for GDS Optimisation in Hotel Distribution Strategy
Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our