How Successful Hoteliers Handle Pricing Strategies for The Recovery
Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well OTA Visibility Favors Those Already Visible A Deep Dive into Spillage, Spoilage, Overbooking, Oversell, Denials
ChatGPT Travel Guide: How the Travel Industry Can Benefit!
ChatGPT is a popular chatbot powered by artificial intelligence (AI) technology. OpenAI created the chatbot and rose to prominence due to its ability to mimic human conversation and provide useful and articulate responses to questions and queries. In this ChatGPT travel guide, you can learn much more about the technology, how it works, the potential benefits for the travel industry, and the specific uses within travel companies. Table of Contents: What is the Travel Industry?
ChatGPT Tourism Guide: How the Tourism Industry Can Benefit!
ChatGPT and tourism are a great match. The generative AI chatbot has been taking the world by storm, with more and more industries adopting this exciting new technology for various applications. ChatGPT is set to be one of the top future tourism trends. In this article, you'll learn what ChatGPT is and how it can benefit companies in the tourism industry. Table of Contents: What Is the Tourism Industry? What Is ChatGPT? Is ChatGPT Free
AI in Hospitality: Power Up Your Content with Generative AI
In today's competitive hospitality industry, staying ahead is essential for hotel marketers. The advent of cutting-edge technology has introduced a game-changing solution that is revolutionizing hotel operations: Generative AI (Artificial Intelligence). This powerful technology empowers hoteliers with opportunities to streamline their operations, work more efficiently, and elevate their marketing efforts to new heights. What is Generative AI? Generative AI is a subset of artificial intelligence that involves training models to generate original content, spanning various
Ditch Discount Blasts and Reward High-Value Hotel Guests
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers expect more: personalization, recognition, and incentives that reflect their loyalty. Guests who feel noticed are far more likely to return, spend more, and recommend your brand. In this article, you’ll learn why ditching generic discount blasts in favor of targeted campaigns fuels loyalty, revenue, and sustainable growth. Why Blanket Discounts Fail and Targeted Rewards Drive Growth Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate,
How an RMS Sets You Up for Success in Low Season
For seasonal properties, the low season isn’t just downtime—it’s the perfect opportunity to prepare for future success. Implementing a Revenue Management Solution (RMS) during this period allows you to maximize revenue and hit the ground running when guests start booking again. Here’s how. What Is an RMS and Why Does It Matter? A Revenue Management System is your go-to partner for smarter pricing and inventory decisions. It analyzes data, monitors market trends, and optimizes room
Data Collection Tips for Delivering Personalised Guest Experiences
Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal
Smart Hotel: What Are the Benefits for Hotel Owners and Guests?
One of the most important technological trends within the hotel industry today is the rise of smart hotel technology. This technology can benefit both hotel owners and guests alike, potentially improving financial results as well as the customer experience itself. In this article, you will learn more about a smart
Social Media Marketing for Restaurants: Best Practices
Social media marketing for restaurants is one of the most powerful tools for increasing footfall and enhancing revenue. Most people use social media and are likely to look for restaurant recommendations on their favorite platforms. Marketing on social media is the ideal way to promote your business. In this article,
How Can Voice Control Benefit the Hospitality Industry?
Successful leaders in hospitality management understand the importance of embracing new technology, especially when it can improve the customer experience. One example of a technology trend that has seen increased adoption rates in recent times is voice control technology, which can significantly benefit hotel owners. In this post, you will