News2020-01-29T13:02:29+01:00




Which Matters Most for Winning Guests – Price or Loyalty?

Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it the price? Is it the chance to benefit from a personalized loyalty program? The answer—perhaps somewhat unsurprisingly—is neither, or rather, both. It Isn't About Focusing Heavily on

Hotel Restaurant Management: Tips to Maximize Revenue for Your Hotel

Hotel restaurant management presents some unique challenges. As well as providing food, your hotel's restaurant is an intrinsic part of a guest's experience. An excellent restaurant can help make staying at your hotel memorable. If your hotel restaurant is open to the general public, it can also be an important additional revenue source. In this article, you'll discover valuable tips for maximizing hotel restaurant revenue. Table of Contents: What Is the Hotel Industry? What Is

Hospitality Podcasts: 22 Great Podcasts for Hospitality Experts

Hospitality podcasts are a great way to keep your finger on the pulse of the industry. Podcasts are an ideal way to stay up to date with the latest industry news and explore relevant topics in depth. Because they're an audio medium, they easily fit into your busy day. In this article, you'll discover 23 excellent hospitality podcasts to enjoy. Table of Contents: What Is the Hospitality Industry? What Is a Hospitality Podcast? Why Is

Luxury Travel Trends and Influences Making an Impact in 2025

Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne)  Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Elvira Wilthagen - Owner, Heads in Beds  Ask Our Panel a Question Join Our Expert Panel "The

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Nicole Sideris - Founder & Principal Consultant, X Hospitality  Michael

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why and how these types of data should be leveraged together by both Finance and Commercial

Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing

A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel

Open Pricing: Why Is It the Next Hotel Revenue Management Strategy

Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article,

Cruise Industry: All You Need to Know About Cruises!

The cruise industry provides unique experiences for customers, blending elements of transportation, hospitality, and entertainment. However, within the cruise industry, there are a variety of cruise line classifications and a number of different cruise types. In this article, you will be able to find out everything you need to know

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