How to Use Guest Messaging to Increase Your Return on Experience?
Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article you can learn why ROX is important and how you can use it to benefit you hotel. What is Return on Experience (ROX)? ROX is
10 Travel Agents for Hotels to Gain More Corporate & Leisure Guests
Travel agents represent a major distribution channel for those in the hotel industry, helping them connect with more leisure travelers and corporate guests. To capitalize, hotels need to list their properties with online travel agents and connect with the main global distribution systems so that a travel agent can view real-time inventory information. In this article, you will find out about eight key travel agents to work with. Table of Contents: What Are Travel Agents?
SEO vs CRO: What Gives Hotels a Higher ROI?
How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and what you should focus on. How To Best Spend Your Limited Resources Today, available resources
Revenge travelling: What Will Travel After COVID-19 Look Like?
Many trips had to be cancelled due to the COVID-19 crisis, but recent consumer surveys show that many people will want to catch up on those missed travel trips after the crisis; so-called revenge travelling. But now the question is: will demand bounce back as quickly as some seem to think? Will the way we can travel change a lot after this pandemic? And how should you as a hotelier prepare for the arrival of
How Virtual Reality (VR) can Enrich the Hospitality Industry
Virtual reality, or VR for short, is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides. Virtual reality appeals to those in the hospitality industry because it can digitally transport potential customers to a hotel or travel destination. This article teaches how hotels can leverage virtual reality to boost business results. Table of Contents: What Is Virtual Reality? Reasons for Virtual Reality Hospitality Industry Growth & Importance Examples of How to Use Virtual Reality Within the Hospitality Industry Virtual Travel Experiences Virtual Hotel Tours Virtual Booking Processes
Accommodation Service Providers: Successful Tips for More Revenue
Accommodation service providers include everything from hotels and hostels to bed and breakfast accommodations, motels, and serviced apartments. In this article, you can access relevant tips for all accommodation service providers to generate more customer revenue. Table of Contents: What is Accommodation Service? Accommodation Service Types Tips & Strategies to Increase Revenue for Accommodation Service Providers Clear and Logical Branding Efforts Consistent Revenue Management Strategy Ensure the Necessary Hotel Software is Installed Stay Up-To-Date with
4 New Technologies To Help Increase F&B Revenue
In modern hotels, generating income goes beyond room rates and prime locations. While these factors are undoubtedly important, a realm of untapped potential can significantly boost profitability: food and drinks revenue, also known as F&B. 4 New Technologies to Increase F&B Revenue By focusing on this dynamic aspect, hotels can maximize their earnings, even without expanding their capacity or hosting numerous events. Effective revenue management is crucial for the hotel industry to thrive in this
How can Hotels Best Manage Reputation and Net Promoter Scores?
Question for Our Hotel Marketing Expert Panel Good reviews are essential in the hospitality industry. What are your best practices for maintaining a great Net Promoter Score & successful reputation management? (Question proposed by Adele Gutman) Our Marketing Expert Panel Adele Gutman -
How to Maximize Admin Booking Extranet Possibilities
Booking.com is one of the most important distribution channels for hotels, and properties need to learn to make effective use of the admin Booking extranet. In this article, you can find out about how this management platform works, what features are available, and the opportunities that you can take advantage
Booking Extranet: 10 Strategies to Increase Your Revenue on Booking.com
The Booking Extranet is a management platform associated with Booking.com, one of the world's most popular online travel agencies. In this article, you can learn more about Booking.com and its extranet, along with strategies and tips to help you generate more bookings through the service. Table of Contents: What is