POS Software for Hospitality: A Deep-Dive into Reporting Features
POS software ranks among the most important technology solutions for hotels, restaurants, and other businesses in the hospitality industry. Aside from its core features, which allow for the processing of various payment options, the software can also be used for reporting. In this article, you will learn more about these reporting features, how they work, what they can offer, and how they can be successfully leveraged to improve business performance. Table of Contents: What is
Why a Hotel Reservation System Is Important to Your Business
A hotel reservation system is one of the most essential technology investments for modern guest accommodation businesses. Using such a system, hotels and similar properties can maximize direct bookings, which are not subject to the same commission fees associated with bookings generated via third-party online travel agencies. In this article, you will learn more about hotel reservation systems, their features, and their overall value. Table of Contents: What is a Hotel Reservation System? 3 Reasons
POS Apps: How to Choose the Right One?
A good POS app can be invaluable for hospitality employees because it can streamline processes, enhance the customer experience, and improve your company’s ability to track key performance indicators. However, following a sensible process for finding the right app is crucial. In this article, you will learn more about how POS apps work, how you can choose the right one, and why this decision is so important in the first place. Table of Contents: What
How Can Hoteliers Adjust Their Revenue Strategy Due to COVID Restrictions?
Question for Our Revenue Management Expert Panel: Amid changing travel guidelines and restrictions, flexibility has become essential for travellers. How are you addressing this? How has your revenue management strategy adapted to meet those needs? Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA Solutions Dian Tristyanti - Revenue Management Professional Edyta Walczak - Cluster Revenue Manager, Arora Hotels Thibault Catala - Founder, Catala Consulting Patrick
Maximize Your Venue Sales: 5 Proven Strategies for Success
In the highly competitive hospitality sector, venues must continually innovate to attract and retain clients. By adopting a strategic approach that caters to diverse client needs and streamlines operations, venues can enhance their market position and drive sales. This article delves into five effective strategies that incorporate industry insights, aiming to maximize your venue's potential. 1. Establish a Comprehensive Online Presence To effectively capture and convert leads, venues must offer an extensive array of event options online, from workshops and conventions to weddings and social gatherings. Offering a wide range of categorized event options allows potential clients to quickly identify
Travel Industry Podcasts; 15 Excellent Podcasts for Industry Professionals
Travel industry podcasts are growing in popularity all the time and now represent one of the easiest and most enjoyable ways to learn about the industry, access actionable insights, and become aware of emerging trends. In this article, you can explore some of the very best podcasts aimed at travel professionals. Table of Contents: What Is the Travel Industry? What Is a Travel Industry Podcast? 15 Excellent Travel Industry Podcasts For Industry Professionals 1. The
Evaluating the Cost Of Acquisition in Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Stephanie Smith
Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times
7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)
Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you
Technology & Automation; The Solution to Staffing Shortages in Hotels
Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering