Hotel Success Story: How Upsell Expands Guest Satisfaction & Revenue
While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In this article, Hotel Van der Valk explains what the benefit is of digital upselling and you can download the full performance report with all results. Digital Upselling Gives Guests More Freedom to Design Their Stay Whether their focus is on boosting ancillary revenue
Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021
When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise your direct bookings. Capture More Direct Bookings For many hoteliers, OTAs are an accepted distribution strategy due to their marketing power and high
Pushing Profit Beyond the Guest Room in 2021
Hoteliers are under unforeseen pressure to make magic happen in the new year and get their profitability back on track. Three words: “Total Profit Optimisation.” You’ve likely heard them spoken before in hushed whispers. It’s the ever-elusive and seemingly unattainable holy grail of hotel revenue leadership. Maximising Your Business Revenues by Total Profit Optimisation Total profit optimisation considers costs associated with acquiring and servicing every hotel reservation and the profit of each revenue stream associated
4 Stage COVID Communication Plan for Hotels
It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID-19 measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist to ensure your guests are provided with the right information. Make sure that extra marketing
Hotels with Late Check-Out: Why Improve Guest Satisfaction
Hotels with late check out are a common area of discussion among both guests and hoteliers alike. The term refers to options that allow guests to use their room past the hotel's standard check-out time. It's an important subject as it can change how every impacted party relates to a guest's stay at the hotel. How people feel at their time of checkout will often color the entire hotel experience. In this article, you'll learn about how hotel late check-out times function. Likewise, how to effectively leverage that asset. Table of Contents: What Is the Hotel Industry? What Is the
Hotel Room Types & Room Pricing Tips for Hoteliers
Deciding what kinds of accommodation to offer your guests can be complex. In this article, you'll learn about the different types of hotel rooms, how they're categorized, and what types of guests they may attract. You'll learn about room categories based on use, number of occupants, and purpose, as well as pricing strategies for every room type. Table of Contents: What Is the Hotel Industry? The Necessity of Different Hotel Room Types Most Common Hotel
Tips for Choosing a Revenue Management System for Your Hotel
Revenue management systems (RMS) are a new way of working for the vast majority of hotels – in fact, for most, this kind of software was not even an option before. But times are changing. Property management systems (PMS) are becoming more user-friendly, and such systems can help you simplify your life, save you time, and result in more revenue. Dynamic pricing automation is now available for even the smallest hotels. This article can help
Booking Admin: Increase Bookings with your Booking.com Listing!
Booking.com is one of the most popular online travel agencies, and hotels can use the platform as an additional distribution channel. The platform also offers a Booking admin area or extranet. In this article, you can learn how to use this platform section to optimize your listing and attract a
Upselling’s Role in Hotel Net Operating Income (NOI) Growth
The hotel business is unique in many ways, as exemplified by the unique KPIs we use, from revenue per available room (RevPAR), to average daily rate (ADR), occupancy, and everything in between. We can thank the advent of yield and revenue management that came to our industry in the 1980s
What Changes in Business Traveller Behaviour Can We Expect in 2022?
Question for Our Hotel Marketing Expert Panel How will business traveller behaviours change this year? What advice can you share on marketing messages for hybrid stays / workcation / bleisure offers? (Question proposed by Susanne Williams) Our Marketing Expert Panel Daphne Beers -