Increase Your Direct Bookings With Google Hotel Ads
Millions of travelers around the world use Google on a daily basis to search for places to stay during their holidays. Whether it’s for inspiration or information, every brand wants to show up for interested travelers. Google Hotel Ads displays the availability and prices of a property, whether it’s a hotel, apartment, vacation rental, or campsite. Why direct bookings? Many advertisers work with Metasearch engines to grow their business. Of course, this is a good
7 Tips to Choose The Right Hotel Technology For Your Property
The ever-evolving technology has been changing the working style, guest experiences, and travellers’ expectations in the industry. Therefore it is wise to assess the right technology and partner for your business. But, how can you make this decision process simple and find the right partner? Let’s find out. Why Hotel Technology is Important for Your Property Let’s start with an example: David has been running successfully his hotel in the suburbs of Scotland for almost
Hotel Reputation Management Software Guide
Online reviews are extremely important for those in the hotel industry, as they help shape your wider reputation. This is precisely why many hotel owners and marketing leaders are coming to appreciate the benefits of hotel reputation management software. In this article, you will learn more about how these solutions can help. Table of Contents: What Does Reputation Mean? Why is Hotel Reputation Management Important? What is Hotel Reputation Management Software? What Are the Advantages
List of Hotel Metasearch Engines to Grow Your Hotel Bookings
Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach more customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list of some of the most popular hotel metasearch engines you should connect with to boost your bookings. Table of Contents: What are Hotel Metasearch Engines?
What does GOPPAR stand for?
A key performance indicator, or KPI, is a quantifiable business performance measurement. KPIs are essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behavior. GOPPAR is one of the most important KPIs hotels use for revenue management. This article explains what GOPPAR stands for and why it is important. GOPPAR Explained GOPPAR is an acronym for gross operating profit per available room. It is a commonly used key performance indicator in the hotel industry. It is particularly useful for hotel owners
Best Practices & Examples for Hotel Website Design
From showcasing the available room types to sumptuous dining options, a well-designed and structured website serves as a virtual doorway to the experiences awaiting your guests. This article delves into best practices for crafting a successful hotel website - a channel that tells your brand story, informs potential guests about what to expect, and converts lookers into bookers. The Website Header & Navigation Let’s first look at the website header, the top part of the
Interview with CEO & Co-founder Erik Tengen of Oaky
In this interview, we talk to Erik Tengen from Oaky. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg. He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience through targeted upselling messaging. Can you tell us a bit about yourself? I am a father of two boys. I
Booking Extranet: 10 Strategies to Increase Your Revenue on Booking.com
The Booking Extranet is a management platform associated with Booking.com, one of the world's most popular online travel agencies. In this article, you can learn more about Booking.com and its extranet, along with strategies and tips to help you generate more bookings through the service. Table of Contents: What is
Tips for Maximizing Revenue Potential Before Opening a New Hotel
Opening a new hotel or resort property is thrilling and daunting. Wherever you are on your new hotel journey, it's never too soon to assess your revenue optimisation needs. Your new hotel's revenue management approach will play an impactful role at every stage of development, from staffing decisions to tech
How Often Should Hotels Update Their Pricing?
Question for Our Revenue Management Expert Panel: Are Revenue Managers updating prices too frequently or not often enough? Both pose risks, especially for last minute sales. When is the best time to update prices? (Question proposed by Nikhil Roy)Â Our Revenue Management Expert