Don’t Settle for Hotel Upselling “Light”
Today's revenue managers are not stupid. They all know that occupancy is terrible, and while they can try to prop up the rate, it will be hard to reach 2019 revenue levels from reservation acquisitions alone. Their plan is to derive more revenue from their acquired guests now. So, things like room upgrade platforms, once considered a bonus, are now getting a second look from commercial teams counting every penny. Optimize Secondary Revenue Streams The
Housekeeping Duties: 8 Main Responsibilities of a Room Attendant
Hotel housekeeping is a vital part of any hotel business's operation; therefore, knowing the housekeeping duties is essential. The housekeeping department ensures guests can enjoy a clean, sanitary, and aesthetically appealing space when they come to stay. In this article, you'll learn all about the functions and duties of the hotel housekeeping department, what jobs are part of housekeeping, and how you can run your housekeeping department more effectively. Table of Contents: What Is Hotel
Is the Metaverse the Future for the Hospitality Industry?
The Metaverse is regarded as the next step of the internet. Many have heard about the Metaverse, but you might think this is irrelevant to the hospitality industry and see it as a far-off fantasy that is not relatable to real life. In this article, opportunities for the hospitality industry in Metaverse are discussed, as well as what your hotel avatar can do for your hotel and the role of data in accommodating the Metaverse.
Travel Meaning: What You Need to Know About the Travel Industry
It is important that those working in the industry deeply understand travel as a concept. This means being equipped with a basic travel meaning or definition, as well as an understanding of the history of travel. In this article, you can obtain this information and access an overview of the different types of travel. Table of Contents: Travel Meaning: A Working Travel Definition A Brief History of the Travel Industry The Meaning of Different Travel
Top Hotel Marketing KPI Recommendations from Hospitality Leaders
Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder & Chief Advisor, Vivander Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology,
Why Revenue Management Systems Will Never Replace Human Revenue Managers
When the desktop computer came along, it needed human input. It’s no different with an RMS (revenue management system) Even an AI-enabled RMS can’t think independently (and that’s a good thing!) You’ve probably heard plenty about AI (artificial intelligence) chatbots that learn from biased human language and “deep fakes,” which are the 21st c. version of Photoshop. These are just a few real-life concerns in today’s emerging AI. Yet, as hoteliers and a society, we
Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you tell us a bit about yourself? I'm a start-up entrepreneur with various passions in both my private and professional life. A lot of my time
Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow
Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy,
Interview with Founder Juanjo Rodriguez of The Hotels Network
In this interview, we speak with Juanjo Rodriguez, the co-founder of the Hotels Network and an expert in facilitating direct bookings for hotels. The Hotels Network offers several solutions designed to help hotels attract more direct business and become less reliant on third-party platforms, like online travel agencies
How Are Current Tech Trends Impacting the Hotel Experience In 2023?
Question for Our Hotel Marketing Expert Panel How Are Current Tech Trends Impacting the Hotel Experience In 2023? Our Marketing Expert Panel Thom de Graaf - Digital Marketing Specialist at Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Cory