Cool Hotels: What Makes a Hotel Cool and What are Some Examples?
Cool hotels are an alternative to the generic accommodation that many chains offer. Hotels without character or aesthetic appeal don't offer much to tempt the more discerning visitor. With more people traveling than ever before, the demand for interesting places to stay in the hotel industry is growing. In this article, you'll learn how to benefit from the cool hotel craze. Table of Contents: What Is Considered a Cool Hotel? Why Is It Important for
7 Hotel Marketing Trends You Need to Know for 2022
Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing Trends You Need to Know for 2022 Below you find 7 emerging marketing trends to
Tools of the Trade: Why Revenue Managers Need to Be Active Software Reviewers
A comprehensive approach to revenue management traditionally includes a number of different solutions from PMS, CRS, RMS, rate shopper, and business intelligence tools. But at a time when occupancy levels remain aberrantly low, what other tools, if any, should a revenue manager be aware of that can help increase revenue? The Future of Revenue Management: Total Profit Management This article reflects a conversation between Paul Peddrick of ROOMDEX and Oliver Geldner, CTO & Partner of
Guest segmentation: What It Is and How it Helps with Upselling
Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests to personalise the stay experience and optimise upselling revenue Guest segmentation & Upselling The guest segments most hotels use to plan and evaluate their distribution
5 Marketing Campaigns to Reengage Your Past Guests
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream of bookings and maximize profitability. Reengage Old Bookers by Spicing Things up Many hoteliers have tried re-engaging with their existing guests and claim it doesn’t work. And the big difference between failure and success in this endeavor is how you
5 Ways Big Data Can Benefit the Travel Industry
Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilizing it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience, and increase revenue. In this article, you will learn more about big data, and how it can benefit companies in the tourism industry. Table of Contents:
How can the Amazon Alexa Echo Speakers Improve Customer Experience
Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, allowing customers to control their 'smart' devices and appliances from a single place. More recently, Amazon has also brought the technology into hotels and resorts, launching a dedicated Alexa for Hospitality service. In this article, you will learn more about Amazon Echo speakers and their current and future roles within hotels. Table of Contents: What Are Amazon Alexa Echo
Steps to a Superior Hotel’s Online Presence
Before a guest sleeps a night in your hotel, you can be sure they’ve evaluated your online presence. Social feeds, websites, blog posts, and reviews are the digital touchpoints travelers use to get a feel for the guest experience at your property as they consider a stay. In this article,
How to Solve Hotel Staff Shortages and Keep Teams Motivated
Staffing issues are one of the main issues in the hospitality industry, and there are no quick or easy fixes for this problem. As hoteliers worldwide struggle to meet the rising guest demands despite reduced staff, it’s time to unveil some surprising truths about staff motivation. Keep reading to get
Metaverse Tourism: Overview, Benefits, Examples and More
The idea of the metaverse has existed since the 1990s and has become a more well-known concept recently as technology has advanced. This has opened up metaverse tourism opportunities, which businesses in the sector are keen to capitalize on. In this post, you will find details on the metaverse as