How Often Should Hotels Update Their Pricing?
Question for Our Revenue Management Expert Panel: Are Revenue Managers updating prices too frequently or not often enough? Both pose risks, especially for last minute sales. When is the best time to update prices? (Question proposed by Nikhil Roy)Â Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Chaya Kowal - Director of Revenue Management, Potato Head Family Krunal Shah - Cluster
Why NFT Technology is the Next Marketing Trend in the Hospitality Industry
Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends, and NFT hospitality offerings are also growing as businesses come to recognize their full potential. In this article, you can learn about NFTs, their advantages, their marketing potential, and their specific uses within hospitality. Table of Contents: What is a Non-Fungible Token (NFT)? NFT Hospitality Offerings and the Metaverse Why NFTs Are Great Marketing Tools for the Hospitality Industry What Are
Hotel Groups: Top 10 Luxurious Hotel Groups to Work For
Some hotel groups are geared towards the higher end of the market. They focus on offering premium luxury accommodations and services to the more discerning traveler. A certain amount of cache comes with working for a high-end hotel group, as well as better compensation and benefits. Here are some of the most luxurious hotel groups you can work for today. Table of Contents: What is the Hotel Industry? What is a Hotel Group? How to
Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?
Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user experience and how to apply it to your hotel website. 3 Strategies Your Hotel Can
How Dynamic QR Codes Enhance Guest Experience and Operational Efficiency in Hospitality?
QR codes come in a few different types, but which is best for you and your business? Naturally, the answer will vary from business to business, but there are many commonalities within specific industries. For example, one of the industries that uses QR codes the most is the hospitality industry. Here’s why dynamic QR codes are ideal for the hospitality industry, how they enhance the guest experience and increase operational efficiency. What are dynamic QR codes? All QR codes are made to link the user to a given landing page where they can view a particular piece of information. This
Avoid These 3 Benchmarking Errors for Hotel Revenue Success
As a revenue manager, you're undoubtedly aware of the importance of gauging your hotel's performance to maintain a competitive edge in your market. Yet, how can you be certain that you're genuinely on par with, or preferably ahead of, your competitors? Enter benchmarking for hotel revenue management. Benchmarking for Hotel Revenue Management: 3 Cardinal Errors Benchmarking offers the essential context and illuminates areas of your revenue management strategy that are ripe for refinement. This ensures
Strategies and Top Tips for Calculating Group Rates
Question for Our Revenue Management Expert Panel: What are the best practices when calculating group rates? Should hotels have a different strategy per group category, e.g., tour operators, weddings, corporate, etc.? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme
How Are Current Tech Trends Impacting the Hotel Experience In 2023?
Question for Our Hotel Marketing Expert Panel How Are Current Tech Trends Impacting the Hotel Experience In 2023? Our Marketing Expert Panel Thom de Graaf - Digital Marketing Specialist at Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Cory
Restaurant Ordering System: Tips for Restaurateurs When Choosing One
Your restaurant ordering system is one of the most important pieces of technology you will ever invest in, which means it is essential to make the right decision. In this article, you can read some useful tips that will make this process easier and allow you to find the best
Top Tactics to Drive Direct Bookings at Your Hotel
The last few years have seen major shifts within the hospitality industry. Along with the uneven demand and staffing challenges caused by the pandemic, there was one significant upside – a shift in confidence that saw guests book directly through the hotel vs. relying on OTA websites to find the