Increase Hotel Direct Sales with AI & Omnichannel Communication
Omnichannel communication and artificial intelligence enable hotels to deliver a much more engaging e-commerce experience and increase direct online bookings by 10% on average. In this article, you'll find tips to increase direct hotel bookings with AI and omnichannel communication. Attract More People to Your Direct Reservation Process Through Omnichannel Engagement To increase direct sales, you first must ensure you leverage all the direct sales platforms at your disposal. The first step is having a
How Does Your 2021 Hotel Performance Affect Your 2022 Forecast?
As a hotelier, you know Occupancy and RevPAR (revenue per available room) data are fundamental to your bottom line. Such data helps you interpret and compare the profitability of your property from year to year. As a revenue manager, you can make educated predictions. This article will review the benchmarks of the past two years and will use 2019 data to project possible scenarios in 2022. Introduction For context, this data comes from a representative
Metaverse and the Hospitality Industry; The No. 1 Information Guide!
The idea of the metaverse - a network of digital spaces where social interactions can occur, facilitated by virtual and augmented reality - has gained traction as technology has improved. However, the social aspect of the metaverse is not the only aspect to focus on, and there are several exciting metaverse hospitality opportunities to be aware of too. This post lets you learn more about the metaverse and these various opportunities. Table of Contents: What
What are the Top Hotel Benchmarking Tips and Strategies for 2022?
Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Alessandro Inversini - Associate Professor of Marketing and
Top 5 Unusual Places Near Dubai: Hidden Gems Worth Exploring
Dubai is often associated with extravagance, soaring structures, along with busy commercial hubs. While these locales are undeniably charming, many sightseers find they crave something beyond the typical tourist's experience. The attraction of Dubai's ostentatious facade can sometimes overshadow the plentiful aggregation of culture and nature that thrives just beyond its limits. If you yearn to escape the ordinary and unearth some veiled gems, you are in for a gratifying revelation. 5 Hidden Gems Near Dubai: Unusual Places to Explore Below you’ll find some outstanding places near Dubai that promise to offer an original perspective of the region, revealing the
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools for accurately analyzing financial statements. Every business owner should know what these parameters represent and
6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email marketing continues to drive Return on Investment (ROI) effectively for hotels. Let's dive into a
10 Tour Operators Hoteliers Should Partner With
Tour operators make great partners for hotels and resorts. Hotel owners can contract tour companies to sell rooms to the operator's clients. By teaming up with a tour operator, hotels can draw in new guests and provide exciting new experiences for existing ones. In this article, you'll discover some top
Changes in Post-Covid Breakdown of Direct Vs OTA Bookings for Hotels
Question for Our Revenue Management Expert Panel: When reviewing the number of direct website bookings Vs OTA bookings, have you seen any difference in this breakdown post-Covid? Has there been a shift in B2B and B2C? (Question by Ricardo Sereno) Our Revenue
Mythbusters: Revenue Management Technology
Do you run a smaller hotel or B&B that uses only manual processes to manage all your reservations, pricing, and inventory allocation? Have you avoided implementing technology to help support your internal operations because you worried that the solutions would cause more problems than they would solve? If so, then