News2020-01-29T13:02:29+01:00




How Can a Chatbot Increase Your Direct Bookings?

Hotels often prioritize direct bookings because they result in wider profit margins and greater overall control. Therefore, many hotel owners are keen to explore new ways to encourage guests to book directly, and chatbots are emerging as one of the best options. In this article, you will find out how a chatbot can increase your direct bookings. The Importance of Direct Bookings Hotels try to encourage as many direct bookings as possible to optimize financial

11 Tips To Increase Your Hotel Bookings Through OTAs

Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find out more about what an OTA can do for you and 10 tips for increasing the number of bookings you generate through these platforms. Table

Create And Optimise Your Google Hotel Ads Campaigns

Direct bookings are a possibility for Hotel Owners to receive more return on investment. With Google focusing more and more on the travel industry, Google Hotel Ads could play an important role to reach more travellers directly instead of through an online travel agency. In this article, you can find more info on how to create, manage and optimise your Google Hotel Ads campaigns. How To Get started With Hotel Ads? To start with Hotel

By How Much Can Upselling Boost Your Hotel’s Revenue?

The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article, you find a comparison of the upsell performance per type of hotel, based on a recent benchmark report. At the bottom of the article, you also find a link to download the

5 Ways to Invest Surplus Marketing Funds Before Year End

As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year. Sometimes it’s a strategic safety net. Sometimes it’s dumb luck. When hotel teams reach the end of the fiscal year and find they have unspent

Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow

Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend on food & beverage, spa, and ancillary services to boost revenue. While it might seem like

How Often Should Hotels Update Their Pricing?

Question for Our Revenue Management Expert Panel: Are Revenue Managers updating prices too frequently or not often enough? Both pose risks, especially for last minute sales. When is the best time to update prices? (Question proposed by Nikhil Roy)  Our Revenue Management Expert

Why NFT Technology is the Next Marketing Trend in the Hospitality Industry

Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends, and NFT hospitality offerings are also growing as businesses come to recognize their full potential. In this article, you can learn about NFTs, their advantages, their marketing potential, and their specific uses within hospitality. Table of

Hotel Groups: Top 10 Luxurious Hotel Groups to Work For

Some hotel groups are geared towards the higher end of the market. They focus on offering premium luxury accommodations and services to the more discerning traveler. A certain amount of cache comes with working for a high-end hotel group, as well as better compensation and benefits. Here are some of

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