The Future of Hotel Competitiveness is Connectivity
The future of hotel competitiveness is being redefined by connectivity. No longer just background infrastructure, seamless integrations are now a critical driver of growth and profitability. Hotels that embrace connectivity gain visibility, control, and efficiency. Those who ignore it risk falling behind with costly errors and missed opportunities. In this article, you’ll learn how internal and external connectivity increase visibility, control, profitability, and operations, giving hotels a lasting competitive edge. Connectivity as the New Growth
Is Your Pre-Arrival Communication Generating Revenue? Track It.
Pre-arrival communication shapes the guest experience long before check-in, but are you measuring its real impact? Too often, hoteliers stop at vanity metrics like open rates and clicks. Those numbers may look good on paper, but they reveal little about guest satisfaction, loyalty, or revenue. The real opportunity lies in tracking the KPIs that show whether your messages are building trust, driving upsells, and bringing guests back. By digging deeper into the right pre-arrival metrics,
17 Online Travel Agents (OTAs) to Increase Your Hotel Bookings
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best platforms to turn to to increase the number of hotel bookings you attract from customers.
11 Amazing Examples of 360 Video Hotel Tours
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360-degree video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings, and 11 of the best examples of its use within the hotel industry. Table of Contents: What is a 360 Video? What is the Difference
Branded Residences Are Turning Hotel Brands into Lifestyle Assets
Branded residences are high-end private homes, which are associated with a lifestyle or hotel brand. They combine private residential living with the service and operational standards of a hotel. These developments can benefit buyers through lifestyle quality, as well as brands through additional revenue and customer loyalty. Property developers can also capitalize on high prestige and greater project returns. In this article, you can learn more about what branded residences are and how they are defined, along with how they can create value for stakeholders and why they are helping to redefine the global real estate industry. Table of Contents:
How Cancellation Policies Impact Hotel Revenue and Demand
Cancellations are part of hotel life, but the stress they create doesn't have to be. The real challenge is knowing how to set a policy that protects revenue without pushing guests away. The right cancellation terms influence bookings, guest confidence, pricing power, and even your market position. In this article, you'll learn how smart cancellation policies help hotels stay competitive, maintain steady revenue, and manage demand more effectively, even when guests change their plans. What
Enabling AI-Driven Impact for Hotels: A Three-Pronged Approach
AI adoption is happening in hotels, and hoteliers are confident about the future role of AI in hospitality. While there are barriers and challenges as businesses come to understand AI adoption, there are positive ways in which AI is being applied. This article outlines the three foundational areas shaping the future of AI-powered Find, Book, and Grow strategies in hospitality. The Current Landscape of AI Adoption in Hotels AI is no longer part of the
9 Top Tips for Effective Pricing Strategies for Hotels & Resorts
An effective, data-driven room pricing strategy is the cornerstone of hotel distribution management, with the ultimate goal of finding the ideal price per room that ensures you can maximize revenue without losing guests to competing properties. 9 Effective Strategies for Rate Pricing While overall rate optimization is the main objective,
Why Context is Everything in Hotel Analytics: Six Real-World Lessons
In hotel management, numbers are everywhere: dashboards, reports, presentations. These numbers offer a sense of control and clarity. But numbers on their own don’t tell the full story. Relying on isolated metrics can lead to misguided strategies, missed opportunities, and costly mistakes. It’s the context that brings meaning to the
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on