4 New OTA Trends That Hotel Properties Need to Know About
Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. It’s predicted that, on average, travelers make 25 website visits before booking. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social media, and their direct website to draw in as many potential guests as possible. While OTAs have evolved since their introduction in the 1990s, the
Hotel Operations Success: Save Time & Money with Housekeeping SOPs
Housekeeping SOPs (standard operating procedures) and digital checklists are not there to help managers guarantee consistency, accuracy, and quality. Their value lies in saving you time and money by ensuring your housekeeping team is full of hardworking, detail-oriented members. Learn how to unlock the true potential of housekeeping SOPs and download the essential checklists to launch your hotel to success. Why are Housekeeping SOPs & Checklists necessary? Cleanliness is everyone's #1 priority when staying in
10 Tips in Building a Business Case for an RMS
When you're trying to get your team on board to purchase a revenue management system (RMS), there are a few key things you'll need to keep in mind. Of course, you already know the benefits of utilizing an RMS. Your company will earn more revenue, become more efficient, free up time, and make better-informed decisions. You're already on board. Now it's time to get the rest of your team on board, too. How do you
Hotel Events: The Best 10 International Events to Inspire Hoteliers
Hotel events allow hoteliers to network, learn, and get inspired. It's easy to fall into a routine as a hotelier and become stagnant. Hospitality conferences, expos, and conventions allow you to discuss the challenges and lessons of recent years, picking up valuable information and fresh ideas. Here are 10 of the biggest and best hotel industry events you can experience. Table of Contents: What Is the Hotel Industry? What Is a Hotel Event? 10 Best
How to Optimize Your Hotel Email Database: Quality Over Quantity
Email marketing is one of the most powerful tools hotels can use to stay connected with guests and drive bookings. But having a huge list of email addresses isn’t always a good thing. In this article, we’ll explore why quality matters more than quantity, how poor list hygiene can hurt your results, and what steps hotels can take to keep databases healthy and effective. The Hidden Cost of a Big List Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the
The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences
In an industry where guest expectations are continually evolving, the adoption of modern technology is no longer just an option—it's a necessity. For hotels, building a future-proof tech stack is essential to ensure that operations are not only smooth and efficient but also capable of delivering personalized services that create memorable guest experiences. By leveraging technology, hotel staff can focus less on manual tasks and more on what truly matters: connecting with guests. Streamlining Hotel
Hotel Welcome Message for Guests: How to Write + 5 Free Examples
A hotel welcome message for guests is a short message, which serves to greet guests and provide them with important information. These messages can be delivered physically or digitally. Learning to write a high-quality welcome message for guests is important because it helps to shape first impressions of your hotel. The message can also help you to highlight services and generate revenue. In this article, you will learn how to write a great welcome message
Evaluating the Cost Of Acquisition in Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert
Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation -
5 Signs Hotels Need a New Digital Marketing Partner
Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing