List of the 13 Excellent Hotel Brands to Work For
When seeking employment within the hotel industry, finding the right hotel brand for your tastes, needs, and preferences can be important. Of course, for job seekers based in Europe or hoping to move to Europe for work, this means understanding the best European hotel brands to focus on and learning about what they offer. You can find all of this information in this article and much more. Table of Contents: What is the Hotel Industry?
Restaurant Management: Everything You Need to Know
Restaurant management involves overseeing day-to-day operations within a restaurant. Still, it also has a significant strategic component because managers are ultimately tasked with guiding a business to long-term success. Here, we provide all the information you need on restaurant management, its definition, why it is so important, and the qualities and qualifications required to work in such a role. Table of Contents: What is the Restaurant Industry? What is Restaurant Management Why is Restaurant Management
What are the Top Market Segmentation Trends for Hotels in 2022?
Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology, New
5 Hotel Website Personalization Tactics to Boost Direct Bookings in 2022
Picture this. You want to surprise your partner for Valentine’s day with a romantic getaway. You start exploring options, but after entering your search dates on the hotel’s booking engine, the following message pops up: “Early bird offer. Enjoy an incredible 20% discount on family bookings this summer!” How random. Chances are you would leave the website to look for other more relevant hotel options. Hotel Website Personalization is No longer a Trend But an
Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals
A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent overview of charges. They can assist with compliance, preventing disputes and helping you to understand revenue patterns. In this article, you can explore the main components of a hotel invoice, learn about different invoice types and gain an understanding of some of the relevant strategies and best practices hotel professionals
Interview with Founder and CEO Kristian Valk of Hotelchamp
In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was born and raised in the Netherlands, near Amsterdam. I'm the proud father of two kids, a boy and a girl. Sports are a real passion
What Is an Occupancy Rate?
Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as part of a revenue management strategy. Table of Contents: What Does the Occupancy Rate Stand for? What Influences the Hotel Occupancy Rate? How to Calculate
Changes in Post-Covid Breakdown of Direct Vs OTA Bookings for Hotels
Question for Our Revenue Management Expert Panel: When reviewing the number of direct website bookings Vs OTA bookings, have you seen any difference in this breakdown post-Covid? Has there been a shift in B2B and B2C? (Question by Ricardo Sereno) Our Revenue
Mythbusters: Revenue Management Technology
Do you run a smaller hotel or B&B that uses only manual processes to manage all your reservations, pricing, and inventory allocation? Have you avoided implementing technology to help support your internal operations because you worried that the solutions would cause more problems than they would solve? If so, then
Marketing to Millennial Travelers: 5 Strategies for Hotels in 2023 & Beyond
Marketing to millennial travelers has become a top priority for many hotels and resorts. The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must. Here are five tips for successfully marketing to millennial travelers. Marketing to Millennial Generation Millennials are