What Digital Marketing Tools Will be Essential for Hotels in 2022?
Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder, Becurious Tim Kolman - Commercial Strategy Expert, three&six Jolien Alferink - Hotel Marketing Consultant, Orange
Housekeeping Responsibilities: Learn About the Hotel Cleaning Tasks
The housekeeping department within a hotel plays a vital role in ensuring guests feel comfortable, safe, and satisfied over the course of their stay. In this article, you can explore the various housekeeping responsibilities, learn about the tasks that housekeeping staff work on, and understand the true value of the department. Table of Contents: What is Hotel Housekeeping? The Significance of Hotel Housekeeping The Trolley as a Tool for Handling Housekeeping Responsibilities 8 Most Vital
Metaverse and the Hotel Industry; The No. 1 Information Guide!
The concept of the metaverse hotel has been discussed a lot recently, and for a good reason, as the technology to make the metaverse a reality becomes more widespread and accessible. In this article, you can discover more about the metaverse and the various ways hotels can benefit from it in the future. Table of Contents: What is the Metaverse? How Can Businesses Use the Metaverse? What is the Difference Between Metaverse and Virtual Reality?
How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?
Question for Our Revenue Management Expert Panel: Successful Total Revenue Management strategies rely on great communication between all hotel departments. What tips can you offer to Revenue Management teams to help ensure a collaborative effort? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Chaya Kowal - Director of Revenue Management, Potato Head Family Paulo Aragao - Revenue Management
Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)
There's a curious paradox in the hotel industry. Hotels have mastered the art of making it effortless for a guest to book a single room for one night. Yet the moment a group enters the equation, be it a corporate team booking, a sports club, or an event needing rooms and meeting space, the entire process grinds to a halt. Suddenly, it's email chains, manual RFPs, and a sales process more suited to the 1990s than to an industry that prides itself on seamless hospitality. But what if group bookings were as simple, efficient, and revenue-generating as transient ones? The
5 Visual Design Tips to Boost Your Hotel Website Conversion Rates
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are a powerful way to tell your story, differentiate yourself, and prove that you are the
3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond
In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and inflation rates are high globally. 3 Ways Hoteliers Can Prepare for the Biggest Trends As a hotelier, you must stay informed of market changes, act
9 Audiences You Can Create for Better Hotel Marketing Campaigns
The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with
Housekeeping Department in Hotel Businesses: Why Is It So Important?
The housekeeping department in hotel businesses is one of the most important areas to focus on because it can directly impact customer satisfaction. In this article, you can learn about the impact housekeeping has on successful operations and access some helpful tips to optimize your housekeeping efforts. Table of Contents:
How Virtual Reality Will Revolutionize Staff Training in Housekeeping
Headlines and feature stories everywhere announced the big news in October 2021: Facebook was rebranding to Meta and would focus heavily on the metaverse. While the metaverse itself wasn’t new, Facebook’s pivot towards this virtual reality (VR) space gave it more clout than ever before. Entrepreneurs saw countless opportunities and