5 Keys to Becoming a Great Hotel Marketing Leader
Being a leader is one thing; being a great leader is a whole new ball game. To stay at the forefront of innovation, creativity and ahead of your competitors, you need to learn the skills required to be a great leader when marketing your hotel. The Core Fundamentals of Why Your Hotel Exists If you take a close look at hotel marketing, there are a variety of tactics that you can implement to stay popular
Automation in Hotel Revenue Management: Yes, or No?
At the Asian American Hotel Owners Association’s annual event, Tyler Morse, chairman and CEO of MCR Development, recently shared a quote to inspire hoteliers to take revenue maximisation into their own hands: “Increase your rates; do it with confidence. … Stop wasting money … Buy smart technology… This is a very simple business … don’t get swooned by all the complexities of the business… Room rates are where all of the profits are.” You can
Learn How to Maximize Your Premium Hotel Room Revenue
Do you put your Premium Rooms on a pedestal? A more nuanced approach will yield more revenue. Suites are a peculiar thing within the hotel industry. They are, after all, just hotel rooms for rent. But some hoteliers are very attached to what their premium represents–the hotel's very best. In a way, these special rooms are protected. Some hotels may not even yield the biggest and best room rates. In this article, you'll learn how
Staffing Considerations for a Revenue Team
There is a recognized need for a proactive revenue strategy and technology investment for many hotels. However, once the new technologies are integrated, there remains an open question: who’s going to keep this operation running smoothly and profitably as opening day approaches and beyond? Factors to Help You Identify the Best Staff Below you find some factors that will help you identify the best personnel and staffing approach to get your revenue operation started on
Revenue Management System: Not Just for Booms, but for Bumps Too
When a big event is on the horizon, expectations run high. You plan for full occupancy, increase your rates, and prepare your team. But what happens when the bookings don’t come as expected? That’s when a revenue management system becomes more than a nice-to-have. In this article, we’ll explore how a revenue management system (RMS) helps hoteliers navigate that gap between forecast and reality, using real examples from the Eurovision Song Contest 2025 in Basel and Germany’s rate-capped Euro summer. The Real Test of RMS? When Things Don’t Go to Plan We say it all the time: the real magic
Booking Insights: Level-up Your Data Game with Leadtime Analytics
Among the data and metrics available to you, Leadtime Analytics stands out as a powerful tool in Revenue Management and Marketing. When you understand at a detailed level the period between when a booking is made and the guests check in across all the different dimensions such as Segment, Channel, Country, Promotion, and more, you can develop more effective pricing strategies, improve forecasting accuracy and also the overall performance of the hotel. What is Leadtime
How to Write a Hotel Welcome Letter for Guests + 8 Free Templates
A hotel welcome letter is a message that guests receive upon arrival at the property. The letter may be placed in the room before the guest's arrival, sent to their room after arrival, or delivered via email or SMS. Creating a high-quality hotel welcome letter is important, because it sets the tone for the stay and allows your hotel to demonstrate a commitment to great service. The best welcome letters also provide useful information to
Forward-Looking Data to Understand Guest Behavior and Upcoming Trends
Question for Our Revenue Management Expert Panel: What Forward-Looking Data Should Hotels Use to Understand Guest Behavior and Upcoming Trends? Our Revenue Management Expert Panel Nikolas Hall - Principal Owner, N. Hall Consulting Chaya Kowal- Cluster Director Of Revenue Management, Potato Head Family
AI + Hotel Marketing: 6 Ways AI is Here to Help
Fear not. Robots won’t take our jobs. In the hospitality sphere, robots - or rather artificial intelligence - can propel our productivity, making our work more effective and our time more efficient. Here are six ways hotel marketing teams are using AI today. The Rise Of AI It’s barely been
14 Travel Companies That Help Hotels Increase Revenue
Partnering with travel companies can benefit hoteliers, potentially boosting revenue, increasing booking rates, and extending a hotel's reach into new and hard-to-access markets. In this article, you'll discover some of the advantages of a travel company partnership and be introduced to some of the biggest names in travel and tourism