How can Hotel Chatbots contribute to Contactless Guest Experiences?
Question for Our Hotel Marketing Expert Panel How can hotel chatbots best contribute to a contactless / low-touch guest experience? Our Marketing Expert Panel Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Andrew Kavanagh - Group Sales and Marketing Manager, FBD Hotels & Resorts Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized
9 Essential Hotel KPIs to Optimize Your Upsell Marketing Performance
The hotel industry employs many unique key performance indicators. ADR (average daily rate), RevPAR (revenue per available room) and Occ% (occupancy) naturally come to mind. These metrics reflect the unique nature of our business, but their existence also drives our attention and actions. Watching your hotel’s KPIs translates into optimizing key activities to influence those KPIs positively. As the old saying goes, “what is not measured cannot be improved.” Hotel Upselling is Becoming More Important
TripAdvisor Plus: What Are the Advantages for Hotels?
TripAdvisor has recently launched a new service called TripAdvisor Plus, which operates on a subscription model, allowing customers to pay an annual membership fee in return for various member-only benefits, such as discounts on hotel rooms and exclusive perks. Additionally, the service now allows direct participation from hotels too. In this article, you will learn more about the service and the specific advantages for hotels that get involved. Table of Contents: What is TripAdvisor Plus?
What Forward-Looking Data is Essential for Hotels?
Question for Our Revenue Management Expert Panel: With historic data now less relevant as we move into post-pandemic recovery, what forward-looking data is a "must-have" for hotels? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head Family Paulo Aragao - Revenue Management Professional Theresa Prins - Founder, Revenue Resolutions Andrew Wheal - Founder & Chief Techspert, Hospitality Tech Expert Patrick Wimble - Managing
Important Restaurant Marketing Trends to Follow in 2026
Restaurant marketing is the main way that you will be able to reach new people, showcase your offerings, and attract more customers, but you will need to stay up-to-date with the latest restaurant marketing trends, too. This article teaches you about emerging marketing techniques and strategies in 2026 to remain fully competitive. Table of Contents: What is the Restaurant Industry? Why is it Important to Follow Restaurant Marketing Trends? 16 Popular Restaurant Marketing Trends of 2026 1. Guest Lifetime Value 2. Personalization 3. Google My Business 4. Playful Restaurant Experiences 5. Your Website & SEO 6. Email Marketing 7. Restaurant
14 Country Marketing Strategies to Attract More Tourists in 2026
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors in 2026. Table of Contents: What Is Country Marketing? Why Is Country Marketing Important? Who Is Responsible
7 Ways to Transform a Hotel Room Into a Smart Room
The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers for a variety of reasons, including greater convenience and personalization. However, while many owners are willing to embrace the idea, many are unsure of how to implement smart room technology. To help out, this article offers seven ways to transform a hotel room into a
Why is a Chatbot not Enough for Your Hotel Anymore?
When chatbots first appeared, they soon became part of many industries, and hospitality was no exception. They became a great tool to help hotel staffs deal with their high workload and the repetitive questions they must reply to daily. To provide guests with quick and instant answers in a fast
Top Hotel Marketing Trend Predictions for 2023
Question for Our Hotel Marketing Expert Panel In your opinion, what are the top predictions for hotel marketing trends in 2023? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Jolien Alferink - Hotel Marketing Consultant, Orange Hotel
Hotel Website Design & User Experience (UX) Trends for 2023
We are increasingly living in a digital, on-demand world. As a result, the interrelated domains of web design and user experience (UX) are constantly expanding and growing – and 2023 is set to be another year of significant change. Travel experience demand is only increasing this year, so your guests'