Are Flexible Revenue Management Conditions Due to COVID Here to Stay?
Question for Our Revenue Management Expert Panel: Are the recent booking condition changes (e.g. increased flexibility around cancellation policies, check-in and check-out) a temporary solution or a more permanent change for the hospitality industry? Our Revenue Management Expert Panel Christoph Hütter - Revenue Strategy Consultant, Christoph Hütter Revenue Management Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Kevin Paateyl - Corporate Director of
Biggest Hotel Learnings in Guest Communication due to Covid
Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Jolien Alferink - Hotel
Intelligent Pricing Automation: Learning from Satellite Navigation
In the mid-90s, when satellite navigation (sat-nav) starting to get popular, the navigation systems based their route recommendation on static data. The result: drivers often didn’t trust the sat nav because the recommended route was not the optimal one. Well, things have changed in the sat-nav landscape. In this article, sat-nav is used as a metaphor for revenue management: going from dated to advanced navigation systems by leveraging various data sources. The Satellite Navigation as
Adapting Hotel Digital Strategy for Mobile Traffic
Question for Our Hotel Marketing Expert Panel With mobile traffic stats continuing to rise, how have you adapted your hotel's digital strategy in response to that?  Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Amy Draheim
Marketing’s New Rules: What Old-Schoolers Are Getting Wrong
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency, and timeliness. What worked in the age of radio jingles and static billboards may falter in a world of TikTok challenges and AI-driven personalization. So, what are we old-schoolers doing wrong? And how are new-age strategies capturing hearts and minds?
Guest Communications: Gold Standards, Key Challenges, and the AI
Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high volume of guest questions, the value of achieving the gold standard in responding to them, and the challenges hoteliers face to succeed in that area.
The 7 Star Hotel: Learn Everything About Seven Star Hotels
Just what is a seven-star hotel? These luxurious and grandiose establishments strive for a place above and beyond even the notable luxury of a five-star rating. Seven-star hotels aim for levels of sumptuousness and extravagance that most luxury hotels can only dream of. In this article, you'll learn what makes a seven-star hotel and discover some examples. Table of Contents: What Is the Hotel Industry? International Standardization in Hotel Star Rating Systems What is The
Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities
There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some
How To Upsell Throughout the Traveler Journey (+5 Best Practices)
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line. Lodging businesses that leverage the power of upsells can increase guest satisfaction by allowing guests to customize their stay, build
4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to