How can Hotels get the Best ROI from their Marketing Budgets?
Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Andrew Kavanagh - Group Sales and Marketing Manager, FBD Hotels & Resorts Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jolien Alferink -
How to Measure The ROI of Your Revenue Management System?
The revenue management system (RMS) plays a vital role in the modern hotel technology stack, driving greater profitability and efficiency. Still, the demonstrating return on investment (ROI) in a hotel’s revenue management technology investment goes deeper than year-over-year RevPAR uplift measurements. Understand the True Impact of Revenue Technology The additional revenue from properly utilizing revenue management software and strategies directly impact a hotel’s bottom line, making it a valuable tool for increasing a hotel’s valuation
What skills should hotels look for when recruiting Revenue Managers?
Question for Our Revenue Management Expert Panel: What top skills and characteristics should hotels look for when recruiting in Revenue Management leadership? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Chaya Kowal - Director of Revenue Management, Potato Head Family Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Heiko Rieder - Vice President Revenue Management and Reservations, Penta Hotels Pablo
How Upselling Provides Low-Cost Revenue and Loyal Customers
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make more money. If done correctly, upselling can bring you closer to your guests, earn more
Key Digital Trends in the Tourism and Travel Industry in 2026
It is important for hotel owners and other business leaders operating in the travel industry to keep up with the latest digital trends. Failure to do so can result in rivals gaining a competitive advantage and negatively impacting the customer experience, potentially harming your reputation. In this article, you will learn about the most important digital trends that those in the tourism industry must be aware of and adapt to they optimize business performance successfully. Table of Contents: 18 Digital Trends in the Travel Industry in 2026 1. Chatbots & Artificial Intelligence (AI) 2. Eco-Focused Travel Technology 3. ChatGPT Usage
14 Country Marketing Strategies to Attract More Tourists in 2026
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors in 2026. Table of Contents: What Is Country Marketing? Why Is Country Marketing Important? Who Is Responsible
7 Ways to Transform a Hotel Room Into a Smart Room
The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers for a variety of reasons, including greater convenience and personalization. However, while many owners are willing to embrace the idea, many are unsure of how to implement smart room technology. To help out, this article offers seven ways to transform a hotel room into a
Hotel Website Design & User Experience (UX) Trends for 2023
We are increasingly living in a digital, on-demand world. As a result, the interrelated domains of web design and user experience (UX) are constantly expanding and growing – and 2023 is set to be another year of significant change. Travel experience demand is only increasing this year, so your guests'
How to Combine Human and AI Collaboration for the Best Hotel Results
The advancement of AI and automation over the past few years has transformed the hospitality industry. New technology enabled gathering and evaluating vast amounts of data, quickly making informed decisions, and lifting the topline. Especially in the revenue management department, new AI-powered solutions offer the real-time market insights hoteliers need
How to Attract and Convert the Millennial Hotel Booker
A recent study by Boutique Hotelier (1) revealed that 42% of millennials plan to spend more on travel in 2023, presenting a significant opportunity for hotel brands. With this in mind, we've been keeping a close eye on the latest generation of travelers to understand what sets them apart from