Biggest Hotel Learnings in Guest Communication due to Covid
Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Jolien Alferink - Hotel
Intelligent Pricing Automation: Learning from Satellite Navigation
In the mid-90s, when satellite navigation (sat-nav) starting to get popular, the navigation systems based their route recommendation on static data. The result: drivers often didn’t trust the sat nav because the recommended route was not the optimal one. Well, things have changed in the sat-nav landscape. In this article, sat-nav is used as a metaphor for revenue management: going from dated to advanced navigation systems by leveraging various data sources. The Satellite Navigation as
Adapting Hotel Digital Strategy for Mobile Traffic
Question for Our Hotel Marketing Expert Panel With mobile traffic stats continuing to rise, how have you adapted your hotel's digital strategy in response to that?  Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Amy Draheim
POS Software for Hospitality: A Deep-Dive into Reporting Features
POS software ranks among the most important technology solutions for hotels, restaurants, and other businesses in the hospitality industry. Aside from its core features, which allow for the processing of various payment options, the software can also be used for reporting. In this article, you will learn more about these reporting features, how they work, what they can offer, and how they can be successfully leveraged to improve business performance. Table of Contents: What is
Key Digital Trends in the Tourism and Travel Industry in 2026
It is important for hotel owners and other business leaders operating in the travel industry to keep up with the latest digital trends. Failure to do so can result in rivals gaining a competitive advantage and negatively impacting the customer experience, potentially harming your reputation. In this article, you will learn about the most important digital trends that those in the tourism industry must be aware of and adapt to they optimize business performance successfully. Table of Contents: 18 Digital Trends in the Travel Industry in 2026 1. Chatbots & Artificial Intelligence (AI) 2. Eco-Focused Travel Technology 3. ChatGPT Usage
How Does Hotel Overbooking Impact Your Revenue?
Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons When managed correctly and with a few tactics, you can make your overbooking strategy more
Supercharge Your Hotel’s Revenue Using Strategic Pricing
In the hospitality industry, strategic revenue management allows hotels to achieve consistent profitability, no matter how the market changes. In revenue management, your goal is to fill rooms and maximize profitability on each booking in peak and off-peak seasons. Strategic Pricing to Increase Your Hotel's Revenue This article will teach you proven tactics to supercharge your revenue using strategic revenue management tactics. 1. The Case for Increasing Your Rates Unlike what most hoteliers think, setting
Where is the Data? How Hotels are Changing Targets for Data Collection
Data is the blood life – or oxygen – for businesses, but only if one knows how to make sense of it. The sheer volume and scale of data available to hoteliers today are immense, and operators are finding new ways of turning the overwhelming deluge of information from a
Voice Search for the Tourism & Travel Industry: All You Need to Know!
Voice search within the travel industry is one of the emerging trends that marketers, business owners, and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips
Hotel Financing: Learn How to Finance Your Hotel Business
Whether you want to construct a new hotel or purchase an existing one, you will need hotel financing to cover the costs. Thankfully, there are a variety of options to choose from. In this article, we will explore these different financing types and provide tips to boost your chances of