Restaurant Management Software: A Complete Overview
Investing in the right restaurant management software can greatly improve your business's efficiency and overall effectiveness. Of course, to find the best solutions for your restaurant, you need to understand the different types of software on the market and how they work. This article will explore various restaurant management solutions, their benefits, their main features, and more, allowing you to make more informed decisions. Table of Contents: What is Restaurant Management? What is Restaurant Management
Instagram Hotel Marketing: Strategies and Tips for More Engagement
Instagram hotel marketing is a powerful way to build your brand and boost revenue. Instagram is well-suited to hotel marketing as a social media platform that focuses on sharing images and videos. Through paid ads, quality content, collaborations with influencers, and organic engagement, Instagram gives you plenty of options for promoting businesses in the hotel industry. Table of Contents: What is Social Media Marketing? What Is Instagram for Businesses? Why Should You Invest Time in
Booking Login: Get More Bookings on Booking.com!
A Booking login can help boost guest numbers, optimize pricing and maximize revenue for your hotel. In this article, you'll learn everything you need to know about Booking.com. You'll learn what the site is and how it works and discover top tips for boosting your hotel's profile and getting more bookings through the site. Table of Contents: What Is an Online Travel Agent (OTA)? Booking.com Travel Engine Booking Login to Access Partner Extranet Booking Login
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie Smith-Sparks - Founder, Cogwheel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole
8 Revenue Management Trends Transforming the Hotel Industry
The hotel industry in 2025 is undergoing a profound transformation, driven by technological advancements, shifting guest expectations, and the demand for sustainable practices. Revenue management has become a cornerstone for success in the hospitality sector, leveraging data and innovation to maximize profitability. 8 Revenue Management Trends Transforming the Hotel Industry This article delves into the top trends reshaping revenue management in 2025 and how hotels are adapting with forward-thinking strategies. 1. AI and Machine Learning Revolutionizing Guest Experiences Artificial Intelligence (AI) and machine learning are revolutionizing the hotel industry by delivering hyper-personalized travel experiences. In 2025, these technologies are playing
Marriott Hotel Brands: Exploring the Brands of Marriott International
The various Marriott hotel brands combine to make up the multinational corporation, Marriott International. These brands include hotels, resorts, and timeshare properties, with luxury, premium, midscale and extended stay options. Marriott International's importance can be highlighted by the fact that it is currently the largest hotel company in the world by total rooms available. All in all, Marriott hotel brands provide more than 1.5 million guest rooms. In this article, you can learn more about
Five Rate Mistakes in Revenue Management and How You Can Solve Them
Ask any hotel staffer not directly involved in revenue management about the daily tasks of a revenue manager, and they'll likely suggest it's all about 'setting' or 'raising rates.' While these activities are indeed crucial, they often eclipse the comprehensive analysis that underpins each pricing decision. Five Rate Mistakes in Revenue Management and How You Can Solve Them As a revenue manager, focusing entirely on pricing can inadvertently lead your hotel off course, resulting in
Unique Direct Booking Perks: The Power of Travel Assistance Insurance
Today, as travelers seek a blend of convenience, security, and added value, hoteliers can distinguish themselves by providing incentives that resonate deeply with potential guests. Travel assistance insurance has emerged as a powerful tool that not only sets hotel’s direct channel offerings apart but also empowers guests with peace of
5 Ways to Invest Surplus Marketing Funds Before Year End
As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year.
Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow
Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy,