Hotel Investors: Pros and Cons of Investing in Hotels
Hotel investors can benefit from the potential for high yields, favorable tax rules, and access to hotel facilities while also diversifying their property portfolio. However, at the same time, it is sensible to look at possible disadvantages associated with investing in hotels too. This article lets you learn more about hotel investment opportunities and explore the main advantages and disadvantages. Table of Contents: What is the Hotel Industry? Why Choose to Invest in Hotels? How
Airbnb Login: Tips For Airbnb Hosts To Optimize Your Listing
An Airbnb login is just the beginning of getting the most out of the Airbnb system. Whether you're letting a spare room, an empty property, or building a chain of rentals as an Airbnb host, you need to optimize your listing properly. In this article, you'll learn how to do just that. Table of Contents: Understanding Online Travel Agents What Is Airbnb? Use Your Airbnb Login to Start Hosting Properties What Is Superhost on Airbnb
Booking Admin: Increase Bookings with your Booking.com Listing!
Booking.com is one of the most popular online travel agencies, and hotels can use the platform as an additional distribution channel. The platform also offers a Booking admin area or extranet. In this article, you can learn how to use this platform section to optimize your listing and attract a more significant number of bookings. Table of Contents: What Is Booking.com? What Is the Booking Admin Extranet? What Are Exclusive Booking.com Admin Partner Programs? Genius
Upselling’s Role in Hotel Net Operating Income (NOI) Growth
The hotel business is unique in many ways, as exemplified by the unique KPIs we use, from revenue per available room (RevPAR), to average daily rate (ADR), occupancy, and everything in between. We can thank the advent of yield and revenue management that came to our industry in the 1980s for much of these metrics. But another metric that more hoteliers are talking about recently is NOI (Net Operating Income). Owners and asset managers are
Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups (segments) – based on booking characteristics, purchase preferences, and buying behavior – you can tailor communications that feel timely and personal, creating an instant connection with prospective guests. The best part? You don’t need to ask for a vast amount
Cruise Podcasts: Discover 11 Excellent Cruise Industry Podcasts
Cruise podcasts are audio-based, Internet-distributed, shows which focus on the cruise business. They're produced by people from a wide variety of walks of life, from professionals to enthusiasts or vacationers and everyone in between them. The podcasts are important because they can act as both education and entertainment for travel professionals. It's a chance for people to learn from experts and hear how advice works in various real-world situations. In this article, you'll discover the
Accessible Hotel Rooms: Implementing Accessible Design Elements
Accessible hotel rooms are rooms that have been designed to cater to the needs of people with disabilities and other special requirements. These rooms may include adaptations made to improve comfort and ease of access for guests. Providing accessible hotel rooms is important for the guest experience, helping many people to enjoy their stay. In many countries, the inclusion of a certain number of accessible rooms is also a legal requirement. In this article, you
Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation -
5 Signs Hotels Need a New Digital Marketing Partner
Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing
The Development of Revenue Management in the Hospitality Industry
In recent years, the hospitality industry has navigated unique challenges. As we forge ahead into 2023 and 2024, the landscape of revenue management within this sector is undergoing transformative changes. These changes, crucial for adapting to new market conditions, enhancing efficiency, and aligning with customer preferences, notably accelerate technological integration.