Pricing Personalization & the Future of Hospitality
Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and guest perspectives. Over the last few years, especially with the influx of online shopping, guests
7 eCommerce Tips for Hotels to Increase Conversion
Your hotel's online presence is more important than ever—and this doesn't just mean having a website. It also includes your eCommerce setup. Your website is often the first touchpoint that any interested guest would view to learn more about your hotel. Regardless of what, when or who your online visitors are, you must ensure that your website is constantly performing at its best and consider your ultimate goal: to turn online browsers into active customers.
NFT Travel: Learn About NFT Technology in the Travel Industry
NFT travel marketing and promotional opportunities are emerging, disrupting all aspects of the travel industry, including hotels, airlines, restaurants, and entertainment venues. In this article, you can find out what NFTs are, how the technology works, and how businesses use these tokens. Table of Contents: What Is a Non-Fungible Token (NFT)? NFT Travel Marketing and the Metaverse Why Should NFTs Become Marketing Tools for the Travel Industry? How to Incorporate NFTs in Marketing for Travel
Don’t Settle for Hotel Upselling “Light”
Today's revenue managers are not stupid. They all know that occupancy is terrible, and while they can try to prop up the rate, it will be hard to reach 2019 revenue levels from reservation acquisitions alone. Their plan is to derive more revenue from their acquired guests now. So, things like room upgrade platforms, once considered a bonus, are now getting a second look from commercial teams counting every penny. Optimize Secondary Revenue Streams The
Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2026
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2026. Table of Contents: What is Hospitality Marketing? Why is Hospitality Marketing Important? 19 Hospitality Marketing Trends for 2026 1. Sustainability and Eco-Friendly Practices 2. Find New Hospitality Marketing Trends Through Data 3. Remarketing 4. Personalization Marketing 5. Private Branded Messages 6. WiFi for Marketing & Analytics 7. Artificial Intelligence
Booking Insights: Level-up Your Data Game with Leadtime Analytics
Among the data and metrics available to you, Leadtime Analytics stands out as a powerful tool in Revenue Management and Marketing. When you understand at a detailed level the period between when a booking is made and the guests check in across all the different dimensions such as Segment, Channel, Country, Promotion, and more, you can develop more effective pricing strategies, improve forecasting accuracy and also the overall performance of the hotel. What is Leadtime
How to Write a Hotel Welcome Letter for Guests + 8 Free Templates
A hotel welcome letter is a message that guests receive upon arrival at the property. The letter may be placed in the room before the guest's arrival, sent to their room after arrival, or delivered via email or SMS. Creating a high-quality hotel welcome letter is important, because it sets the tone for the stay and allows your hotel to demonstrate a commitment to great service. The best welcome letters also provide useful information to
Tour Companies: 9 Benefits of Partnering for Hoteliers
Partnering with tour companies can have many advantages for hotel owners. It can increase occupancy rates, help connect you and your guests with local attractions, streamline hotel operations, and take the pressure off your busy marketing team. In this article, you'll discover the top eight benefits of partnering with tour
What Practices Make a Hotel Booking Process Effective?
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder,
Onboarding for Different Revenue Management Team Levels
Question for Our Revenue Management Expert Panel: How Does the Onboarding Process of Revenue Management Teams Differ According to Level? Which Topics Should Be Emphasized for Each Level? (Question by Daniel Feitosa) Our Revenue Management Expert Panel Heiko Rieder - Vice President Business