Marriott Hotel Brands: Exploring the Brands of Marriott International
The various Marriott hotel brands combine to make up the multinational corporation, Marriott International. These brands include hotels, resorts, and timeshare properties, with luxury, premium, midscale and extended stay options. Marriott International's importance can be highlighted by the fact that it is currently the largest hotel company in the world by total rooms available. All in all, Marriott hotel brands provide more than 1.5 million guest rooms. In this article, you can learn more about
Five Rate Mistakes in Revenue Management and How You Can Solve Them
Ask any hotel staffer not directly involved in revenue management about the daily tasks of a revenue manager, and they'll likely suggest it's all about 'setting' or 'raising rates.' While these activities are indeed crucial, they often eclipse the comprehensive analysis that underpins each pricing decision. Five Rate Mistakes in Revenue Management and How You Can Solve Them As a revenue manager, focusing entirely on pricing can inadvertently lead your hotel off course, resulting in
Getting Started with AI: A Step-by-Step Guide for Hoteliers
Adopting smart technology and artificial intelligence (AI) in the hotel industry has been a growing trend in the last few years, accelerated by the COVID-19 pandemic and subsequent staff shortages. Tools that enhance operational efficiency and appeal to guests are becoming increasingly popular - but how do you start choosing one that suits your hotel brand best? Catch up with AI to Avoid Staying behind Your Guests' Expectations According to a recent report by PwC,
Interview with Founder and CEO Tom Dibble of Screen Pilot
In this interview, we're talking to Tom Dibble, the founder, and CEO of Screen Pilot. Screen Pilot optimizes hotels' direct distribution channels with comprehensive digital marketing solutions. This provides several benefits, including increased booking and brand recognition, decreased need for third-party services, and a larger return on investment. Can you tell us a bit about yourself? I was born in the U.K. and spent a few years in
Late Check-Out Hotel Strategies: A Comprehensive Guide for Hoteliers
Late check-out hotel strategies are based on allowing guests to extend their stay beyond the standard check-out time. Hotels will often charge guests extra for the option of checking out late. These strategies are important for the guest experience because they add an extra level of convenience. In addition, late check-out can be important for hotels because it provides an extra revenue stream and can boost positive feedback. In this article, you can read all about late check-out in a hotel, learn some valuable strategies that can help with implementation, and gain a greater appreciation for why late check-outs are
Save Time with These Event Management Tips
Time is money, especially in event management, where every minute counts. Operational efficiency can be the difference between a smoothly run event and one filled with chaos and missed opportunities. In an industry that demands precision and quick responses, having the right tools to save time is invaluable. By optimizing your operations with advanced event management software, you can streamline your processes, reduce manual tasks, and boost productivity. This article will delve into the key
Is AI the Answer to These Common Pain Points in Hospitality?
The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as a transformative tool, offering solutions that address these challenges while streamlining service delivery. This article explores how AI is reshaping the hotel industry and why
How Integrated Payments Elevate Hotel Revenue and Efficiency
For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences
3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences.
How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management