Time To Value: A Key Metric to Help You Identify The Best Tech for Your Hotel
Technology is becoming more and more ingrained into the daily operations of today’s hoteliers, with hotel technology itself evolving in leaps and bounds. As hotel tech platforms and tools become more advanced and marketing-savvy, it becomes increasingly difficult for hoteliers to sift through the noise to find the best tools to meet their specific needs. In this article, you'll learn how the Time to Value metric can help hoteliers to decide which technology or software
Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis
During the coronavirus (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organizations is focused on summer and autumn business. But how do you deal with online marketing during this crisis period? And how can you prepare your organization for what’s to come? In
Do City Hotels Need to Stay Open or Close During the Pandemic?
In the wake of the COVID pandemic, it is fair to say that the hospitality and tourism industry has been hit hard. It has dealt with an unprecedented economic fallout as international travel became restricted, flights reduced, events cancelled or postponed, and attractions and entertainment venues closed for extended periods. This article addresses whether hotels should remain open or suspend operations entirely during the pandemic based on Italian hotels' performance in 2020. 2020 by the
Tips for Hotel Revenue Forecasting in a Constant State of Uncertainty
The global hospitality industry has had its fair share of large-scale disruptions since COVID-19 first struck, and the hotel sector faces an uncharted recovery period ahead. Hoteliers can gain ground by using agile, accurate, and holistic revenue forecasting. Modern Tools for Modern Challenges Are you using outdated technology at your hotel? Advanced, cloud-based solutions will help fulfil your security, connectivity, accessibility, and monetary needs. Using accurate, real-time projections to look at actual occupancy and space
Why Simplifying Group Bookings Is the Secret to Business Hotel Success
Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting Hotel Efficiency and Revenue Managing group bookings is often a double-edged sword for business hotels. On one hand, these bookings contribute a significant portion of overall revenue. On the other hand, the outdated, fragmented systems used by many hotels make
Best Practices for using Artificial Intelligence in Hotel Marketing
Question for Our Hotel Marketing Expert Panel What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of? (Question from Cory Falter) Our Marketing Expert Panel Cory Falter - Partner and Visionary at Lure Agency Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of
Front Office Technology: The Latest Tech for the Reception in 2026
Front office technology has seen significant development in recent years. Driven in part by the rise of COVID-19 and technological changes, these changes mean that today's front desk is different from the traditional reception office of the past. In this article, you'll learn about exciting developments in front-office technology and what they mean for your business. Table of Contents: What Is the Hotel Industry? What Is Front Office Technology? Why Is It Important to Follow
7 ways to Optimize Your Hotel’s Distribution Strategy
Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways
Best Practices for Marketing a Hotel’s Non-Accommodation Areas
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene
How do Reputation Scores and Revenue Management Influence each other?
Question for Our Revenue Management Expert Panel: What are the links between hotel reputation scores and revenue management? How do they influence each other? (Question proposed by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Director Of Sales Marketing, Alannia