Is a CRM Essential For Delivering Personalised Hotel Experiences?
Question for Our Hotel Marketing Expert Panel Personalised guest experiences are becoming increasingly important and maintaining rich guest profiles helps hotels deliver on preferences and anticipate needs. Is a CRM essential for personalisation? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Reshan Jayamanne - Digital
An Analyze of How Hoteliers Handled Revenue Management During the Pandemic
Using past data to predict future revenue during a pandemic might seem counterintuitive to many hoteliers. After all, hotel revenue management is always a complex science. How can you predict anything during a pandemic? In this article, you’ll learn how fellow hoteliers dealt with the COVID-19 pandemic. Three Different Paths During the Pandemic As a hotelier, you’ve faced an unusual past year, and you’ve had to make difficult choices. As revenue optimization experts, we’ve seen
Restaurant POS Systems: The Latest and Future Trends
Effective use of point-of-sale systems can have a transformational effect on restaurant industry employees. However, it is important to understand the associated trends to get the most from restaurant POS systems. In this article, you can learn about existing and upcoming trends and how they impact restaurants and their customers. Table of Contents: What is a POS System? Restaurant POS Systems and Their Benefits Latest Trends in Restaurant POS Systems Self-Ordering Mobile Point-of-Sale Cashless Restaurants
4 Ways Hotels can Leverage AI & Big Data to Boost Direct Sales
AI and big data unlock opportunities for hotels to boost their direct revenue and operational efficiency while offering instant, personalized guest experiences. This article will focus on four ways hotels can leverage AI and Big Data to engage customers in the hotel direct booking process and drive their direct sales. 1) Deliver Instant Service With Conversational AI Conversational AI, a form of artificial intelligence such as AI chatbots, improves the quality of hotel customer service
10 Best Hotel Booking Apps to Maximize Revenue and Visibility
Hotel booking apps have become a necessity in today's digitally driven market. The apps pose some unique challenges for hoteliers. However, the advantages dwarf these initial speed bumps. Apps make it easier for potential guests to find you and lock in their reservations. Likewise, visibility within the digital ecosystem gives you a significant competitive advantage. The benefits will continue to grow as mobile booking further dominates the industry. In this article, you'll learn about the best mobile apps for your unique distribution mix and how to create a solid implementation strategy to increase revenue and overall success. Table of Contents:
5 Visual Design Tips to Boost Your Hotel Website Conversion Rates
Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are a powerful way to tell your story, differentiate yourself, and prove that you are the
3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond
In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and inflation rates are high globally. 3 Ways Hoteliers Can Prepare for the Biggest Trends As a hotelier, you must stay informed of market changes, act
Hotel Strategies on the Fly Using Revenue Management Technology
Accurate hotel forecasts take a lot of work to create. One day the industry celebrates sky-high returns (1) while other markets struggle to prevent occupancy from slipping beyond their control (2). Travel has always been a global industry, but more than ever, hoteliers find their properties impacted by international trends,
Streamlining F&B Operations: Revenue Management Strategies for Success
In today's competitive landscape, optimizing revenue and maximizing profitability is crucial for success in the food and beverage (F&B) industry. F&B establishments need to implement effective revenue management strategies to achieve these goals. Streamlining F&B Operations Businesses can streamline their operations and enhance their financial performance by adopting a systematic
5 Ways to Increase Revenue With a Hospitality CRM
If there is something that people working in marketing in hospitality is talking about is the power of a CRM system. But why has it become so important? Today, the challenges of hotel marketing are increasing consistently. People demand more personalization, better reach, multi-channel approaches, etc. And if you are not