News2020-01-29T13:02:29+01:00




Will the Appetite for Upselling Opportunities Continue Post-Pandemic?

Question for Our Revenue Management Expert Panel: With rising trends of staycations & workcations, is there a greater appetite amongst guests for upselling (e.g., room upgrades) post-pandemic to maintain physical distancing or to “treat” themselves? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Christoph Hütter - Revenue Strategy Consultant, Christoph Hütter Revenue Management Heiko Rieder - Vice President

4 Reasons why Contactless Payments are Becoming Popular Within the Travel Industry

It only stands to reason that the travel industry needs to evolve in line with the technology needs of its customers. Since the corona pandemic, customers have been more careful about touching public devices, creating new needs.  One area of interest involves how travelers can now pay for a reservation or other services. Let us look at why physical payments are now being largely replaced by contactless payments and the benefits these methods can offer.

Optimising Extended-Stay Hotel Revenue

Pricing of extended-stay hotels and serviced apartments, also known as ‘aparthotels,’ has traditionally been a challenge for revenue managers as rates can vary drastically depending on the length of stay a guest seeks. However, it is vital that hotel groups enhance their approach to pricing for this sector, given the revenue opportunities it presents, especially as long-stay traveller demand ramps back up in 2021. Unique Business Model = Unique Business Challenges Extended-stay hotel rooms differ

The Year of The Eco-Conscious Hotelier!

No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters of urgency. Plans for a More Sustainable Future Before the pandemic, the travel industry as

Airbnb Pricing Strategies: Ultimate Guide for Revenue Management

Airbnb pricing strategies are the different approaches used to determine the rates Airbnb properties charge guests. There are a variety of different methods available and many hosts will use a combination of approaches. Adopting the right pricing strategy in the right moment is important for maximizing the amount of revenue earned on the Airbnb platform. At the same time, the rates you charge can directly influence demand. In this article, you can find useful information about Airbnb pricing strategies, explore the main approaches, learn some best practices, and pick up advanced tips that can lead you to success in this

How can the Amazon Alexa Echo Speakers Improve Customer Experience

Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, allowing customers to control their 'smart' devices and appliances from a single place. More recently, Amazon has also brought the technology into hotels and resorts, launching a dedicated Alexa for Hospitality service. In this article, you will learn more about Amazon Echo speakers and their current and future roles within hotels. Table of Contents: What Are Amazon Alexa Echo

How Augmented Reality is Transforming the Hospitality Industry

In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change how customers perceive their environment. The technology is extremely valuable to the hospitality industry because hotels essentially sell a physical environment that can be enhanced through AR. Here, you learn how AR is improving the hospitality industry. What Is Augmented Reality? Augmented reality alters a person's perception of their physical surroundings through the use of computer technology. It

Expedia Partner Central Login Tips For More Revenue

Your Expedia Partner Central login can be the gateway to boosting revenue on your hotel properties. Whether you're an independent owner with a single establishment or a chain of hotels, knowing how to use Expedia Partner Central effectively can dramatically improve your revenue by attracting more guests and encouraging purchases.

Why is a Chatbot not Enough for Your Hotel Anymore?

When chatbots first appeared, they soon became part of many industries, and hospitality was no exception. They became a great tool to help hotel staffs deal with their high workload and the repetitive questions they must reply to daily. To provide guests with quick and instant answers in a fast

Top Hotel Marketing Trend Predictions for 2023

Question for Our Hotel Marketing Expert Panel In your opinion, what are the top predictions for hotel marketing trends in 2023? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Jolien Alferink - Hotel Marketing Consultant, Orange Hotel

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