A Few Thoughts on Your Hotel’s Distribution & Channel Strategy
When engaging with online travel agencies (OTAs) in these volatile times, hoteliers must adequately understand the value and costs of all distribution channels. Any relationship weighted in favor of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximize direct bookings. Hoteliers Should Explore OTA Alternatives For many hoteliers, OTAs are an accepted distribution strategy due to their marketing power and high traffic. However,
Exploring and Evaluating Hotel Success on new Social Platforms
Question for Our Hotel Marketing Expert Panel How are hotels expanding their presence on the newer social platforms, e.g., TikTok, ClubHouse, Instagram Reels? How does this impact a hotel’s strategy and resources? How can success be evaluated? Our Marketing Expert Panel Natasha Robertson - Independent Consultant, Ecole hôtelière de Lausanne Moriya Rockmani - Chief of Marketing, Smiling House Luxury Global Sarah Dandashy - Travel & Hospitality Expert, Ask
List of 10 Hotel Chains to Find Jobs in the Hotel Industry
When looking for work in the industry, many job seekers turn to established hotel chains, with clear hiring processes and greater demand for new recruits. In this article, you can explore the topic of hotel chains further, learn about what a chain is and why they can be beneficial, and have access to details on 10 of the world’s main examples. Table of Contents: What is the Hotel Industry? What is a Hotel Chain? What
Revenue Management After COVID-19 – “Innovating Through Uncertainty”
Never before has a single event affected the global economy to the extent that the ongoing COVID-19 pandemic has. Revenue managers, owners, and operators have been thrown into disarray within the hotel industry, and all are facing a less predictable future. In this article, you will learn more about revenue management strategies' role in the post-COVID economy and some of the key trends resulting from the pandemic. Revenue Management and Adapting to Changing Times Due to
The Five Building Blocks of Hotel Revenue Maximization
Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left on the table. Modern revenue management isn’t about following the same old playbook. It’s about evolving, thinking bigger,r and leveraging technology to drive profitability. In this article, we’ll explore the five key building blocks that set the foundation for revenue maximization and long-term success. What Is Revenue Maximization? Revenue maximization
Is Conversational AI a Good Fit for Guest Communications?
The power of Artificial Intelligence (AI) has been making waves in the hospitality industry. Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. Beyond the Hype: Sophistication of Conversational AI Before exploring the answer to the titular question from guests’ and hotels’ perspectives, let’s take a closer look at
What Is TRevPar?
Total revenue per available room, or TRevPAR, is a KPI used by those within the hotel industry to assess business results. It is concerned with the total revenue generated from rooms and space available. As a result, it can play an important role in a revenue management strategy and provide a useful snapshot of overall performance. What Does TRevPAR Stand for? TRevPAR, or total revenue per available room, is used within the field of revenue
Metaverse Tourism: Overview, Benefits, Examples and More
The idea of the metaverse has existed since the 1990s and has become a more well-known concept recently as technology has advanced. This has opened up metaverse tourism opportunities, which businesses in the sector are keen to capitalize on. In this post, you will find details on the metaverse as
6 Easy Ways to Spruce Up Your Hotel’s Website
Have you ever seen a great deal online and hesitated once you reached the seller’s website? Most of us spend a lot of time on the Internet, and we develop a sense of which websites are legitimate and which aren’t. Most people are reluctant to spend their money on a
Hotel Maintenance Tips to Optimize & Increase Profitability
Hotel maintenance staff have a crucial role to play in the success of a property because they are responsible for ensuring technology, equipment, and facilities are in full working order and for fixing problems when they arise. In this hotel maintenance guide, you can access tips to optimize your maintenance