5 SEO Tips for Hotels to Improve your Ranking in Google
What do you do when you want to find a hotel for your city break? Like many people, you probably start your search using a search engine like Google or Bing. According to Google, millions of hotel searches are carried out every day. People want to find information about facilities, rates, reviews, availability, and things to do in the area. Search engines deliver results pages, but not many people click past the first page. So,
5 Reasons You Can Benefit From a Freelancer Revenue Manager
Revenue management in the hotel industry involves optimizing the price and availability of rooms and services based on analytics that predict consumer behavior to maximize revenue. It can be an extremely effective discipline, but specialist knowledge is required to make the most of it. For this reason, many hotel managers opt to use the skills and services of freelance revenue managers, and here, we look at five reasons why your business may benefit from doing
Blockchain Technology and Its Uses in the Hospitality Industry
Blockchain technology is one of the most exciting digital technology innovations of recent times. Despite its relative youth, it has the potential to alter the way transactions are made fundamentally and information is stored and accessed. In this article, we take a closer look at the blockchain, explain it, and explore its current and potential future uses within the hospitality industry. Table of Contents: What Is Blockchain? What Are the Advantages Of the Hospitality Industry?
9 Tips to Manage Online Hotel Reviews
While revenue management relates more to selling your product to the right person at the right time through the best distribution channels, online reviews are a rudimentary but equally important link that can't be ignored. A handful of poor reviews can have massive implications on your business, leading potential guests to look elsewhere for accommodation. A visible selection of positive reviews, on the other hand, gives your business an unmistakable hallmark of quality. When managing
Avoid These 3 Benchmarking Errors for Hotel Revenue Success
As a revenue manager, you're undoubtedly aware of the importance of gauging your hotel's performance to maintain a competitive edge in your market. Yet, how can you be certain that you're genuinely on par with, or preferably ahead of, your competitors? Enter benchmarking for hotel revenue management. Benchmarking for Hotel Revenue Management: 3 Cardinal Errors Benchmarking offers the essential context and illuminates areas of your revenue management strategy that are ripe for refinement. This ensures that your hotel is not just keeping pace but potentially outpacing your competition's growth. By evaluating your competitors' successes and shortcomings, you can develop a
5 Strategies to Increase TrevPAR at Your Hotel
From ADR to RevPAR and GOPPAR, lodging operators must track many metrics to assess business performance and make strategic decisions. One of the most powerful but overlooked measures of success for hotels today is TRevPAR, or total revenue per available room. Here we discuss what TRevPAR is and how to increase it at your property. The Rising Importance of Measuring Total Revenue Performance Unlike RevPAR, TRevPAR measures total hotel revenue, not just room revenue. It
5 Common Challenges for Cluster Revenue Managers and How to Master Them
The idea of clustering revenue management positions has become more customary recently. When it’s done well, it lets you reduce costs, boost efficiency, and increase revenue. But clustering isn’t always easy. Time constraints and the ability to access reliable, real-time data can make it difficult. 5 Common Challenges for Cluster Revenue Managers If you create a cluster of three hotels, one revenue manager probably won’t be able to give the same level of attention to
Restaurant Management: Everything You Need to Know
Restaurant management involves overseeing day-to-day operations within a restaurant. Still, it also has a significant strategic component because managers are ultimately tasked with guiding a business to long-term success. Here, we provide all the information you need on restaurant management, its definition, why it is so important, and the qualities
What are the Top Market Segmentation Trends for Hotels in 2022?
Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest
5 Hotel Website Personalization Tactics to Boost Direct Bookings in 2022
Picture this. You want to surprise your partner for Valentine’s day with a romantic getaway. You start exploring options, but after entering your search dates on the hotel’s booking engine, the following message pops up: “Early bird offer. Enjoy an incredible 20% discount on family bookings this summer!” How random.