Tips to Highlight Safety in Marketing & Guest Communication in Travel
Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used with your ongoing marketing campaigns and guest communication? We provide tips on how to highlight safety in your messaging which responds to your customers' new COVID safety
Are Flexible Revenue Management Conditions Due to COVID Here to Stay?
Question for Our Revenue Management Expert Panel: Are the recent booking condition changes (e.g. increased flexibility around cancellation policies, check-in and check-out) a temporary solution or a more permanent change for the hospitality industry? Our Revenue Management Expert Panel Christoph Hütter - Revenue Strategy Consultant, Christoph Hütter Revenue Management Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Kevin Paateyl - Corporate Director of
Biggest Hotel Learnings in Guest Communication due to Covid
Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Jolien Alferink - Hotel
Intelligent Pricing Automation: Learning from Satellite Navigation
In the mid-90s, when satellite navigation (sat-nav) started to get popular, the navigation systems based their route recommendation on static data. The result: drivers often didn’t trust the sat nav because the recommended route was not the optimal one. Well, things have changed in the sat-nav landscape. In this article, sat-nav is used as a metaphor for revenue management: going from dated to advanced navigation systems by leveraging various data sources. The Satellite Navigation as
Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends
The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions. So what can you do to make the most of these shifts? We’ve highlighted a few ways commercial leaders and hoteliers can tap into these trends. Broadening Revenue Horizons Beyond the Room For many properties, the prospects for room revenue growth in 2025 may be limited. Paired with rising operational costs eating into
Types of Beds in Hotels: Sizes, Styles and Requirements
The types of beds in hotels are defined by style, size and functionality. Some of the most common options include king size beds, single beds, sofa beds and platform beds. Offering different types of beds can help to provide guests with choices that suit their particular needs. For instance, the needs of a solo traveler staying for two nights may be very different from the needs of a family staying for a week. In this
Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!
There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry? What is Upselling? Why is Upselling in Restaurants Important? 12 Restaurant Upsell Tips and Examples
Hospitality Podcasts: 22 Great Podcasts for Hospitality Experts
Hospitality podcasts are a great way to keep your finger on the pulse of the industry. Podcasts are an ideal way to stay up to date with the latest industry news and explore relevant topics in depth. Because they're an audio medium, they easily fit into your busy day. In
Expedia Partner Central Login Tips For More Revenue
Your Expedia Partner Central login can be the gateway to boosting revenue on your hotel properties. Whether you're an independent owner with a single establishment or a chain of hotels, knowing how to use Expedia Partner Central effectively can dramatically improve your revenue by attracting more guests and encouraging purchases.
Why is a Chatbot not Enough for Your Hotel Anymore?
When chatbots first appeared, they soon became part of many industries, and hospitality was no exception. They became a great tool to help hotel staffs deal with their high workload and the repetitive questions they must reply to daily. To provide guests with quick and instant answers in a fast