News2020-01-29T13:02:29+01:00




Tips to Highlight Safety in Marketing & Guest Communication in Travel

Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used with your ongoing marketing campaigns and guest communication? We provide tips on how to highlight safety in your messaging which responds to your customers' new COVID safety

Are Flexible Revenue Management Conditions Due to COVID Here to Stay?

Question for Our Revenue Management Expert Panel: Are the recent booking condition changes (e.g. increased flexibility around cancellation policies, check-in and check-out) a temporary solution or a more permanent change for the hospitality industry? Our Revenue Management Expert Panel Christoph Hütter - Revenue Strategy Consultant, Christoph Hütter Revenue Management Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Kevin Paateyl - Corporate Director of

Biggest Hotel Learnings in Guest Communication due to Covid

Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Jolien Alferink - Hotel

Intelligent Pricing Automation: Learning from Satellite Navigation

In the mid-90s, when satellite navigation (sat-nav) started to get popular, the navigation systems based their route recommendation on static data. The result: drivers often didn’t trust the sat nav because the recommended route was not the optimal one. Well, things have changed in the sat-nav landscape. In this article, sat-nav is used as a metaphor for revenue management: going from dated to advanced navigation systems by leveraging various data sources. The Satellite Navigation as

Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)

There's a curious paradox in the hotel industry. Hotels have mastered the art of making it effortless for a guest to book a single room for one night. Yet the moment a group enters the equation, be it a corporate team booking, a sports club, or an event needing rooms and meeting space, the entire process grinds to a halt. Suddenly, it's email chains, manual RFPs, and a sales process more suited to the 1990s than to an industry that prides itself on seamless hospitality. But what if group bookings were as simple, efficient, and revenue-generating as transient ones? The

The Most Important Online Distribution Channels for Hotels

The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and their overall success. These days, many hotels receive more internet bookings than offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever, as consumers now expect to book a hotel room easily, from anywhere in the world, at the touch of a few buttons. So, what

Interview with CEO & Co-founder Tiago Araújo of HiJiffy

In this article, we interview Tiago Araújo, the CEO & Co-founder of HiJiffy. Araújo launched HiJiffy in 2016 to enhance hotel guest communication. Today, HiJiffy leverages AI-driven technologies for direct bookings, new revenue streams, personalized communication with guests, and more. Can you tell us a bit about yourself? Absolutely. My educational journey began at an international school, where I was immersed in an English-speaking environment. This experience provided

Which Matters Most for Winning Guests – Price or Loyalty?

Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it the price?

Hotel Restaurant Management: Tips to Maximize Revenue for Your Hotel

Hotel restaurant management presents some unique challenges. As well as providing food, your hotel's restaurant is an intrinsic part of a guest's experience. An excellent restaurant can help make staying at your hotel memorable. If your hotel restaurant is open to the general public, it can also be an important

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