Revenue Management in 2021 – Basing Every Decision On Data
In 2020, revenue managers were forced to make a massive shift. Instead of relying on in-house on-the-books (OTB) data, historical and compset information, you now need to focus on much broader data sets. But collecting and evaluating more data takes your team more time. In this article, you'll learn how hotels can use data for a successful post-COVID recovery strategy. Data Gives You a Deciding Edge If your hotel is among the 87% of properties
How AI Increases The Profitability of a Hotel’s Front Office
Hotel front offices are often considered cost centers when they should be seen as profit centers. Artificial Intelligence (AI) can filter and solve customer requests and FAQs so that staff can focus only on high-value customer requests. Innovation is Not About Replacing Humans With Machines Complacency is the main obstacle to hotel front office modernization. Hoteliers tend to compare their front office human staff is tasks and try to find a machine that could replicate
Review Management Tips for Companies Operating in The Travel Industry
Reviews play an increasingly important role within the modern travel industry, which is why the concept of review management has become so important. By using the right techniques and strategies, companies can help to amplify positive feedback and limit the damage caused by negative reviews. In this article, you will learn more about the importance of reviews, the value of review management, and 10 tips for companies looking to improve in this area. Table of
Tips for Hoteliers to Grow Bookings With Google Hotels
Business growth and revenue management are top priorities for most hotel owners, and these concepts rely heavily on optimizing demand for hotel rooms. One of the ways hotels can do this is through the Google Hotels platform. In this article, you can find details on how this works and the main benefits. Table of Contents: What is Google Hotels? How Does Google Hotels Work? How Hoteliers Can Grow Their Bookings With Google Hotels What is
Airbnb Pricing Strategies: Ultimate Guide for Revenue Management
Airbnb pricing strategies are the different approaches used to determine the rates Airbnb properties charge guests. There are a variety of different methods available and many hosts will use a combination of approaches. Adopting the right pricing strategy in the right moment is important for maximizing the amount of revenue earned on the Airbnb platform. At the same time, the rates you charge can directly influence demand. In this article, you can find useful information about Airbnb pricing strategies, explore the main approaches, learn some best practices, and pick up advanced tips that can lead you to success in this
TikTok Hotel Marketing: Tips, Strategies and Examples
What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the most out of TikTok. Table of Contents: What is Social Media Marketing? What is TikTok?
Housekeeping Technology; The Latest Tech Used in Hotel Housekeeping
Housekeeping technology is important in hotels because it can assist the housekeeping department with its core tasks while allowing the team to improve efficiency and track and report progress. In this article, you can learn about the latest technology used in the hotel housekeeping field. Table of Contents: What is the Hotel Industry? What is the Housekeeping Department? The Importance of the Housekeeping Department 9 Housekeeping Technologies You Should Know About in 2026 1. Artificial
Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities
There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some
How To Upsell Throughout the Traveler Journey (+5 Best Practices)
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line. Lodging businesses that leverage the power of upsells can increase guest satisfaction by allowing guests to customize their stay, build
4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to