What are the Top Hotel Benchmarking Tips and Strategies for 2022?
Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Alessandro Inversini - Associate Professor of Marketing and
How Can Hotels Reach Their Ancillary Revenue Management Potential?
Question for Our Revenue Management Expert Panel: The importance of Ancillary Revenue Management is growing. What ARM strategies can be used to increase room revenue / revenue per guest? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Nikhil Roy - Revenue & Pricing Manager, Key Hospitality B.V. Daniel Feitosa - Revenue Management Specialist Chaya Kowal - Director of Revenue Management,
Considerations When Setting Stay Extension Pricing
Most revenue managers are well aware of the latest industry trend of monetizing the requests for early check-ins and late departures. Why is this activity now trending? Before the pandemic, generally, favorable market conditions made normalized stay extension offers operational challenges simply not worth the effort. However, owners and asset managers are now pressing the commercial teams to find 'recovery revenue' amidst record-low occupancy rates. So, if new bookings are hard to come by, then
List of the 13 Excellent Hotel Brands to Work For
When seeking employment within the hotel industry, finding the right hotel brand for your tastes, needs, and preferences can be important. Of course, for job seekers based in Europe or hoping to move to Europe for work, this means understanding the best European hotel brands to focus on and learning about what they offer. You can find all of this information in this article and much more. Table of Contents: What is the Hotel Industry?
Smart Strategies for Buying Wholesale Hotel Supplies in Bulk
Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels can keep total costs down. It is more essential than ever to acquire wholesale supplies, because hotels face numerous financial pressures. Examples include growing supply costs and rising customer expectations around item quality and sustainability. In this article, you can explore what wholesale hotel supplies are, why you should buy wholesale, and how wholesale suppliers work. Along the way, you will also learn useful strategies for buying your hotel supplies
How Integrated Payments Elevate Hotel Revenue and Efficiency
For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one may not seem obvious at first. However, opting to use a non-integrated system can result
3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set
Interview with Founder Juanjo Rodriguez of The Hotels Network
In this interview, we speak with Juanjo Rodriguez, the co-founder of the Hotels Network and an expert in facilitating direct bookings for hotels. The Hotels Network offers several solutions designed to help hotels attract more direct business and become less reliant on third-party platforms, like online travel agencies
How Are Current Tech Trends Impacting the Hotel Experience In 2023?
Question for Our Hotel Marketing Expert Panel How Are Current Tech Trends Impacting the Hotel Experience In 2023? Our Marketing Expert Panel Thom de Graaf - Digital Marketing Specialist at Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Cory
Restaurant Ordering System: Tips for Restaurateurs When Choosing One
Your restaurant ordering system is one of the most important pieces of technology you will ever invest in, which means it is essential to make the right decision. In this article, you can read some useful tips that will make this process easier and allow you to find the best