3 Ways to Streamline Upselling Across Your Entire Hotel Chain
Once it’s in place, an automated upselling system brings countless advantages, like a more personalised guest experience, increased revenue and a more efficient workflow. Achieving these results at a single property may feel relatively straightforward. But how can you replicate them at all hotels across your chain or brand? 1. Facilitate System Adoption The easier you make it for teams at your brand’s hotels to begin using your new system, the more likely they are
How to Get Started With Google Hotel Ads
Where do you start your online search for products and services like hotels? Good chance it is Google. Google Hotel Ads has been the fastest-growing metasearch engine across all regions since its debut. In this article, you'll learn how to increase your visibility in Google Search, resulting in a growth of hotel bookings. Google Hotel Ads: How it All Started There was a time, not long ago, when the typical booking process involved, chronologically: More
Protecting Your Hotel’s Cash Flow & Improving Asset Valuation
Hotel revenue management plays a central role in protecting, forecasting, and strengthening a hotel's cash flow and overall financial position by enhancing the cash position of the asset. Additional revenue generated by a revenue management system directly flows into the amount of cash available. This higher rate of cash flow—combined with detailed forecasts that enable expense management—has a number of benefits critical to operating through this era of business disruption. Cash Is King From giving
How to Hire the Best Hotel Staff for Your Hotel?
It is impossible to run a successful hotel without hiring the right hotel staff. After all, success in the industry relies hugely on customer service, and many additional tasks and duties need to be carried out. For instance, most hotels need marketers, receptionists, HR staff, accountants, cleaners, IT support workers, chefs, waiters, concierge staff, etc. Here, you will find tips on how to hire the best hotel staff for your needs. Table of Contents: Reasons
Revenue Management Consulting; Benefits of Hiring a Consultant
It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your hotel. Table of Contents: What Is a Consultant? Why Hotels Need to Hire a Revenue Management Consulting Firm? What Are the Benefits of Hiring a Revenue Management Consulting Firm? Benefit From Expertise Gain Outside Perspective Cost Efficiency and ROI Data-Driven
5 Ways Personalization Marketing is Used in the Travel Industry
The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalized experience where they are treated as individuals. Personalization marketing is one of the best ways to achieve this because it means marketing content is more tailored and relevant. In this post, you will learn more about personalization marketing and discover five ways it can be used within tourism. Table of Contents
Interview with CEO and Co-founder Ari Andricopoulos of RoomPriceGenie
We're interviewing Ari Andricopoulos, the CEO and Co-founder of RoomPriceGenie. Ari developed automation that helps hoteliers determine the best pricing policy for any given moment. It's not just a flat number, either. But as an easy-to-understand analysis that both provides advice and explains the reasoning behind the decisions. Can you tell us a bit about yourself? Before RoomPriceGenie, I spent fifteen years creating trading algorithms as a partner
10 Tour Operators Hoteliers Should Partner With
Tour operators make great partners for hotels and resorts. Hotel owners can contract tour companies to sell rooms to the operator's clients. By teaming up with a tour operator, hotels can draw in new guests and provide exciting new experiences for existing ones. In this article, you'll discover some top
Changes in Post-Covid Breakdown of Direct Vs OTA Bookings for Hotels
Question for Our Revenue Management Expert Panel: When reviewing the number of direct website bookings Vs OTA bookings, have you seen any difference in this breakdown post-Covid? Has there been a shift in B2B and B2C? (Question by Ricardo Sereno) Our Revenue
Mythbusters: Revenue Management Technology
Do you run a smaller hotel or B&B that uses only manual processes to manage all your reservations, pricing, and inventory allocation? Have you avoided implementing technology to help support your internal operations because you worried that the solutions would cause more problems than they would solve? If so, then