How can Hotels Balance their use of OTAs Vs Direct Booking Channels?
Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder, Becurious Tim
Cool Hotels: What Makes a Hotel Cool and What are Some Examples?
Cool hotels are an alternative to the generic accommodation that many chains offer. Hotels without character or aesthetic appeal don't offer much to tempt the more discerning visitor. With more people traveling than ever before, the demand for interesting places to stay in the hotel industry is growing. In this article, you'll learn how to benefit from the cool hotel craze. Table of Contents: What Is Considered a Cool Hotel? Why Is It Important for
7 Hotel Marketing Trends You Need to Know for 2026
Planning for 2026 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2026 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing Trends You Need to Know for 2026 Below you find 7 emerging marketing trends to
Tools of the Trade: Why Revenue Managers Need to Be Active Software Reviewers
A comprehensive approach to revenue management traditionally includes a number of different solutions from PMS, CRS, RMS, rate shopper, and business intelligence tools. But at a time when occupancy levels remain aberrantly low, what other tools, if any, should a revenue manager be aware of that can help increase revenue? The Future of Revenue Management: Total Profit Management This article reflects a conversation between Paul Peddrick of ROOMDEX and Oliver Geldner, CTO & Partner of
How to Plan an All-Girls’ Camping Excursion
Planning an all-girls camping trip is a thrilling way to connect, relax, and make some unforgettable memories together. Statista states that by 2025, the camping market in the UK will generate approximately $923.63 million in revenue. We can expect this revenue to increase by 3.64% annually from 2025 through 2029, which would push the market volume to $1.07 billion by the close of 2029. Turning Camping Dreams into Reality for Female Adventurers A camping trip offers the ideal blend of thrill and relaxation. Whether you need a little escape from the usual routine or want to hang out with your
How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Connor Vanderholm - CEO, Topline Heiko Rieder -
Hospitality Consulting: What is It and How Can It Benefit You?
Advisors offer Hospitality consulting services to help hospitality businesses improve operations, boost customer satisfaction, and achieve better financial results. Consulting can take many forms, and in this article, you will learn about different types of hospitality consulting and why they are so valuable. Table of Contents: What is Hospitality Consulting? Why is Hospitality Consulting Important? The Different Types of Hospitality Consultants 10 Key Benefits Associated With Hiring a Hospitality Consultant Improve Strategic Planning Enhance Customer
AAA Travel Agency Overview, Services & Benefits for Hoteliers
The American Automobile Association travel agency, or the AAA travel agency for short, is a travel agency that offers exclusive discounts on travel products to members, along with a full range of travel agency services. Hoteliers can look to become an official hotel partner, gaining prestige and earning exposure to
Interview with CEO & Co-founder Erik Tengen of Oaky
In this interview, we talk to Erik Tengen from Oaky. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg. He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience
Hotel Website Examples: Important Features to Include & Examples
A hotel website is crucial for success in today's industry. In this article, you'll find out why. You'll discover the reasons for setting up a quality hotel website, what features your site should have, and how to make your hotel's page stand out. You'll also look at some examples of