How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?
Question for Our Hotel Marketing Expert Panel Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high? Our Marketing Expert Panel Kaylie Holley - Founder, Up Travel Marketing Teri Freisen - Director Brand Management, Accor for Mövenpick Hotels & Resorts Alessandro Inversini - Associate Professor of Marketing and Director of the Institute
Overcoming New Tech Pains: RMS Change-Management Tips
Whether ditching a subpar revenue management system (RMS) provider for something better or implementing automated revenue tech for the first time, change is hard. But not changing could be disastrous for hotel businesses hoping to remain competitive and run efficiently and profitably in the new industry landscape of 2021 and beyond. Keep reading for tips on navigating the tech change for your hotel and overcoming the pain and obstacles of implementing a new RMS. Navigating
Point-of-Sale Systems in Hospitality: Maximizing the Benefits
Point-of-sale systems serve a crucial role in the hospitality industry, assisting with everything from the processing of customer payments to the accurate collection and management of data. Nevertheless, businesses need to take certain steps to maximize the benefits, and in this post, you can learn more about these steps. Table of Contents: What is a Point-of-Sale System? What Are the Main Benefits of Point-of-Sale Systems? 5 Additional Benefits of Point-of-Sale Systems? Expand Your Business Upsell
Revenue Manager Job Description: What to Look For?
Before embarking on a career in revenue management, reading a comprehensive revenue manager job description can be useful. After all, it is a position with many different responsibilities connected to it, and it is also important to get a sense of the required skills, qualities, and qualifications. In this article, you will find a description of what revenue management entails and why it is so important for hotels. Table of Contents: What is Revenue Management?
Training AI Agents to Improve Personalisation and Boost Conversion
Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall conversion rates? (Question proposed by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max Starkov - Adjunct Professor Hospitality Technology, New York University Luminita Mardale - Director Of Marketing And Business Development, Vienna House Thom de Graaf and Kamila Zawadzka - Online Marketing, The Orange Studio
Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel
The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel industry. The Importance of Short-Term Rental Bookings There's a growing intersection between the hotel and short-term rental sectors, with consumers weighing up both alternatives based
Guest Expectations in 2024: 8 Trends You Should Be Aware of
As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out? What Do Guests Expect in 2024? In the rapid world of hospitality, the only constant
4 Steps to Going from Reactive to Proactive Hotel Operations; Save Time & Money
Quick question: are your hotel operations reactive or preventive? If the answer is reactive, you are losing time and money. And if you say preventive, our great tips will help you be even more efficient. In both cases, keep reading. Introducing technology may feel cold and unwelcoming, but remember that
3 Steps to Reaching and Converting Your Hotel’s Target Audience
A high occupancy rate is every hotelier's dream. And to reach that high occupancy rate, hotels are heavily reliant on a good strategy. In the past, you may have devised a seemingly perfect marketing strategy to attract as many bookings as possible. However, you may have also been disappointed that
Which Matters Most for Winning Guests – Price or Loyalty?
Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it the price?