News2020-01-29T13:02:29+01:00




Contactless Payments Are Becoming More Important Within Hospitality

Contactless payment methods are becoming increasingly popular throughout the hospitality sector and for good reason. They embrace some of the most cutting-edge technology while providing guests with a more user-friendly experience. It is important to take a look at this concept in greater detail. Table of Contents: What is a Contactless Payment? How Do Contactless Payments Work Within the Hospitality Sector? 4 Reasons Why Contactless Payments are Getting Popular in the Hospitality Industry 1. A

4 Important Hotel Metrics to Measure Your Guest Experience

Most hotels tend to ignore that data is essential for their business or think that data gathering and reporting is reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is true: vital hotel metrics can benefit each hotel. In this article, you will find why having accurate metrics in your hotel could boost your revenue and success. Hotel Metrics Essential for Each Hotel The most common scenario would be to find

How High and Low Can You Go With Your Hotel Room Pricing?

Behavioural economics is the study of people’s decision-making processes and how they are not always entirely rational. By understanding people’s reactions to the choices available, you are better able to make pricing strategies that maximise your revenue. For example, evidence dictates that ending your prices with the number ‘9’ increases your revenue. If you charge $119, you should see more bookings than if you charge $117 or $120. This is not ‘rational’ as economists would

Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success

Group accommodation bookings have always been a significant yet underutilized revenue stream for hotels. Representing 30-40% of total net revenue for many business hotels, group bookings also drive ancillary income through food, beverage, and event services, which often yield higher profit margins than room sales alone. Yet, despite their potential, managing these bookings is frequently hindered by manual processes and outdated systems. 8 Insights on How Group Booking Automation Boosts Hotel Success Automation offers a transformative solution, enabling hotels to streamline operations, optimize pricing, and unlock untapped revenue opportunities. Here’s how automation is reshaping group accommodation bookings and why it’s

Hotel Marketing Courses: What Will You Learn? + List of Educators

Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents: What is Hotel Marketing and Why is it Important? Who Should Join a Hotel Marketing

Technology & Automation; The Solution to Staffing Shortages in Hotels

Getting guests to return after travel restrictions were lifted wasn't a challenge for most hotels. But winning back the staff who left the industry has proven difficult. As a result, understaffing has become one of the pandemic's toughest consequences for hotels. This creates new problems for an industry still recovering

Essential Skills and Characteristics in Marketing Leadership Roles

Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position?  Our Marketing Expert Panel Adele Gutman - Culture

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