6 Reasons Why Every Hotel Should Have a Virtual Reality Video
Interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is like before committing to a booking. However, there are also other advantages to utilizing this particular marketing method. In this article, you will learn more about six key reasons why every hotel operating today should have its own virtual reality video. What is Virtual Marketing? Virtual reality is technology-based, immersing users within
Why is an Integrated Online Booking System Important?
Simply put, if you want your property to be found on the internet, having a good online presence is critical. A large proportion of business and leisure travel is now researched and booked online, and thus hotel owners can no longer ignore the need for an integrated online booking engine. 7 Reasons Why is an Integrated Online Booking System is Important There are many advantages to using an online booking system, below we listed some
Tourism Startups Focus on Innovation and Sustainability
The World Tourism Organization (UNWTO), in association with Globalia, the leading tourism group in Spain and Latin America, has selected the finalists of the 2nd Global Tourism Startup Competition, an initiative that the two entities have been working on since 2018 when its first edition was held. In the competition’s first two editions, Wakalua, the global tourism innovation hub powered by Globalia, in collaboration with the World Tourism Organization, has received proposals of nearly 5,000
7 Tips for Hotels to Attract More Bleisure Travelers
Bleisure travel - the combination of business and leisure travel - is growing. This has led to heightened interest from the hotel industry, with hotels looking to appeal to bleisure travelers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Table of Contents: What is the Meaning of Bleisure? Who is the Bleisure Traveler? What Are the Benefits of Bleisure? Bleisure;
The Latest Travel Marketing Tips to Optimize Your Results in 2026
The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips for 2026 to help you improve your performance and results. Table of Contents What Is Travel Marketing? Why Is Travel Marketing Important? 19 Travel Marketing Tips to Boost Your Results in 2026Â 1. Personalization Marketing 2. Email Travel Marketing Strategies
Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing
A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a Hotel Marketing Plan Important? Hotel Business Plan: The Fundamental Step to Secure Hotel Financing 6
Open Pricing: Why Is It the Next Hotel Revenue Management Strategy
Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article, you'll learn how this pricing strategy can work for you. Table of Contents: What is the Open Pricing Model in Hotel Revenue Management? Best-Available-Rate (BAR)
What to Include in Your Hotel’s Brand Guidelines?
When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your
Different Types of Hotel Guests and Tips on How to Appeal to Them
Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for
Hotel Investors: Pros and Cons of Investing in Hotels
Hotel investors can benefit from the potential for high yields, favorable tax rules, and access to hotel facilities while also diversifying their property portfolio. However, at the same time, it is sensible to look at possible disadvantages associated with investing in hotels too. This article lets you learn more about