How to Measure The ROI of Your Revenue Management System?
The revenue management system (RMS) plays a vital role in the modern hotel technology stack, driving greater profitability and efficiency. Still, the demonstrated return on investment (ROI) in a hotel’s revenue management technology investment goes deeper than year-over-year RevPAR uplift measurements. Understand the True Impact of Revenue Technology The additional revenue from properly utilizing revenue management software and strategies directly impacts a hotel’s bottom line, making it a valuable tool for increasing a hotel’s valuation
What skills should hotels look for when recruiting Revenue Managers?
Question for Our Revenue Management Expert Panel: What top skills and characteristics should hotels look for when recruiting in Revenue Management leadership? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Chaya Kowal - Director of Revenue Management, Potato Head Family Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Heiko Rieder - Vice President Revenue Management and Reservations, Penta Hotels Pablo
How Upselling Provides Low-Cost Revenue and Loyal Customers
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make more money. If done correctly, upselling can bring you closer to your guests, earn more
Hospitality Jobs: Overview of All Channels to Find Your Next Job
Employers advertise hospitality jobs in various places, ranging from their own website to industry job boards and social media. For this reason, when you are in the process of conducting a job search, you must check multiple different channels. Here, you will find an overview of the main options available. Table of Contents: What is Hospitality? Examples of Hospitality Jobs List of Channels to Find Your Next Hospitality Job 1. Hospitality Job Boards HCareers Hospitality
Guest Experience Trends Shaping 2025 and Beyond
The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest Experience Trends Shaping 2025 and Beyond Here are eight guest experience trends that will shape 2025 and beyond. 1. Guest Satisfaction is Rising Guest satisfaction has been growing since the beginning of Q3 2022. Whether this is mainly the long-tailed
Strategies and Top Tips for Calculating Group Rates
Question for Our Revenue Management Expert Panel: What are the best practices when calculating group rates? Should hotels have a different strategy per group category, e.g., tour operators, weddings, corporate, etc.? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme
Boost Hotel Revenue with CRM and Digital Marketing Integration
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Maximizing Hotel Profitability with Integrated CRM and Digital Marketing With over 90%* of hotel searches conducted on Google, hotels need a powerful
5 Ways to Increase Revenue With a Hospitality CRM
If there is something that people working in marketing in hospitality is talking about is the power of a CRM system. But why has it become so important? Today, the challenges of hotel marketing are increasing consistently. People demand more personalization, better reach, multi-channel approaches, etc. And if you are not
Top Tips for Attracting Talent in Revenue Management Recruitment
Question for Our Revenue Management Expert Panel: Attracting talent in the hospitality industry remains a challenging task. What are your top tips for successful recruitment in revenue management teams? What approaches do you find the most useful? Our Revenue Management Expert Panel
ChatGPT Hotel Guide: Learn How Hotels Can Benefit from ChatGPT!
ChatGPT is an emerging technology disrupting many industries, including hotels and similar businesses. The various ChatGPT hotel applications can not only make life easier for hoteliers and their employees, but also for hotel customers too. Here, you can learn much more about ChatGPT hotel technology and how it can benefit