6 Must-Read Tips to Create The Perfect Virtual Reality Video
Today's hospitality and travel industry has access to more marketing tools than ever. While having a strong brand with a high social media presence may sound great, you need to focus more on interactivity to be one step ahead of your competitors. For example, virtual reality videos let users fully immerse themselves in the hotel’s or resort’s experience as though they are already there. The following tips will help you create the perfect Virtual reality
Travel Management Companies: How to Choose One?
Many organizations are outsourcing responsibility for managing their various business travel requirements to dedicated travel management companies. In many ways, TMC companies operate similarly to travel agents, and they can help businesses save time and money. In this article, you will learn more about business travel management's importance and how you can choose the best travel management company. Table of Contents: What is Travel Management? What Are Travel Management Companies? Travel Management Companies: How to
Overview of All Different Airline Careers And How to Apply for One
Airline careers represent some of the most unique, interesting, and rewarding opportunities in the travel industry, with positions ranging from pilots and air traffic controllers to customer service staff, administrative jobs, and maintenance roles. This article will give you an overview of the key airline jobs. Table of Contents: What is an Airline? 3 Different Types of Airlines Airline Careers: An Overview of Different Airline Positions 4 Ways to Find Airline Career Opportunities 1. List
Alexa for Hospitality; Voice Control Speakers for Hotels
Voice-controlled smart hubs and speakers, such as Amazon Echo, have become extremely popular as home technology products in recent years. However, their uses do not stop there and are increasingly used to deliver a superior customer experience in various industries. One of the most significant examples of this is within hotels, and the Alexa for Hospitality offering from Amazon will make this a more viable option in the future. Table of Contents: Amazon Alexa Echo
From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by peer experiences than ever before. The Evolving Booking Funnel The traditional, linear booking funnel has given way to a complex web of touchpoints and influences. As of 2023, travelers were visiting an average of 5.5 websites before securing a booking,
Housekeeping Job Description: Key Duties and Skills Required
Housekeeping jobs are some of the most vital positions within any business in the hotel industry, but there is sometimes some confusion about what these jobs entail and the skills needed. In this article, you will be able to read a detailed housekeeping job description so that you understand the role itself and the qualities required for success. Table of Contents: The Hotel Industry: An Overview What is Hotel Housekeeping? Why is Hotel Housekeeping Important?
Best Practices for Revenue-Generating Email Marketing
Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey HospitalityCory Falter - Partner and Visionary at Lure AgencyThomas Dieben - Founder, BecuriousJacopo Focaroli -
Hospitality Definition; Clear Explanation of the Concept of Hospitality
Creating a comprehensive hospitality definition is important because the sector is broad and diverse, including many different types of businesses and organizations. This article provides a clear and detailed explanation of what hospitality is, what the word itself means, and how it is applied in the modern world. Table of
Pricing Personalization & the Future of Hospitality
Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is
7 eCommerce Tips for Hotels to Increase Conversion
Your hotel's online presence is more important than ever—and this doesn't just mean having a website. It also includes your eCommerce setup. Your website is often the first touchpoint that any interested guest would view to learn more about your hotel. Regardless of what, when or who your online visitors