Hospitality Management: The Essentials About Hospitality
Hospitality management has various objectives and functions that differ from one business to the next. However, its primary goal remains the same; to provide customers the best service and a flawless experience from start to finish. If you are interested in a career in hospitality management, you will learn all about this industry and how to get started in this article. Table of Contents: What is Hospitality Management? What is the Difference Between Hotel and
Account Analytics: Optimize Corporate & Agency Performance with Data
Account Analytics is much more than most Sales Managers are currently equipped with, usually in an Excel sheet or PMS report: Room Nights, ADR, and Revenue per account. Understand how deeper Account Analytics across Corporate and Agency accounts can help your hotel's commercial team analyze the entire segment of individual accounts and leverage the data for better commercial decisions. What is Account Analytics? Analyzing corporate and agency account data means going beyond the basics of
How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10
Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate Rates for Hotel Success Sometimes, it's worth evaluating and redesigning your hotel's entire marketing and
Smart Hotel Technology; 7 Technologies to Smart Up Your Hotel
None of us want to leave the comfort of our homes and downgrade our lives. We live in a world of smart technology, and we fully expect to holiday in a smart hotel technology world too. We can expect our hotels to lift our experiences from our everyday lives. The hotels should and could be shining examples of everything right with a smart hotel room. Here, we'll look at seven of the most innovative and
How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.
Imagine yourself as the Sherlock Holmes of hospitality, piecing together clues to solve the case of boosting your hotel’s revenue. One of the intriguing clues? Minimum stay restrictions. This strategy might seem simple, but when used correctly, it can open the door to higher occupancy rates and increased revenue. In this article, you’ll dive into the mysteries of minimum stay restrictions, revealing when and how to use them to your advantage. What is the Minimum Length of Stay? Often abbreviated as MinStay or MinLOS (Minimum Length of Stay), this rule lets you set the minimum number of nights a potential
Ancillary Revenue Guide: Optimize Revenue for Your Hotel
Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each individual hotel guest. In this article, you can learn all about ancillary revenue and learn
Hospitality TV: Key Benefits and How They Differ From Domestic TVs
Hospitality TV is the name given to the televisions found in hotels and similar businesses. These commercial televisions provide hoteliers with options like welcome messages, customization and enhanced data security. Acquiring a hospitality TV is important because the needs of customers in a hotel are different from the needs of individuals in their own homes. A hospitality TV allows you to provide relevant and appropriate guest services. In this article, you will learn all about
Common Booking Funnel Bottlenecks and How to Overcome Them
The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5
The 2024 Ultimate Guide to Google Hotel Ads
72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world
Hotel Association: 8 Benefits of Joining for Hotel Owners
A hotel association is a collective trade group or industry body for the hotel industry. Associations of this kind are typically made up of hotel brands, owners, management companies, suppliers, and other industry partners. Hotel associations are important because they provide support, networking opportunities, marketing assistance, guidelines, and access to