Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel
The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel industry. The Importance of Short-Term Rental Bookings There's a growing intersection between the hotel and short-term rental sectors, with consumers weighing up both alternatives based on cost, facilities, and value when reserving accommodation. Research has identified a relationship between the increase in short-term rental bookings and hotel demand, offering Revenue
Unlocking the Power of Personalization in Hotel Marketing
Personalization is all around us. You can completely print your cat’s face on M&M’s and customize name-brand sneakers. Your smart speaker recognizes your voice, and your streaming services offer recommendations based on the genres and artists you love.  In this article, you’ll learn how to deepen your engagement, increase conversion rates, grow loyalty, and drive more sales and revenue with personalization. The Need for Personalized Marketing Personalized interactions with brands are becoming so common that
10 Hotel Restaurant Management Tips to Impress Guests and Increase Efficiency
When you’re from the outside looking in, running a hotel restaurant appears to be very similar to running a separate food-service business. Besides, both companies are restaurants that specialize in food and hospitality. But, the truth is, hotel and restaurant management, on the other hand, is an art form in and of itself. A Recipe for Reaching Hotel Restaurant Management Goals In this article, you’ll find ten hotel restaurant management tips to help you impress
Revenue Manager Job Description: What to Look For?
Before embarking on a career in revenue management, reading a comprehensive revenue manager job description can be useful. After all, it is a position with many different responsibilities connected to it, and it is also important to get a sense of the required skills, qualities, and qualifications. In this article,
Tips to Simplify Your Revenue Strategy With Analytics & Automation in 2021
As a revenue manager, analytics and automation probably aren’t new to you. But recent developments in tech, like predictive analytics, forward-looking data and live insights, take revenue management to a whole new level. Especially in the looming recovery phase, these capabilities can drastically increase your chances of success even with
Time To Value: A Key Metric to Help You Identify The Best Tech for Your Hotel
Technology is becoming more and more ingrained into the daily operations of today’s hoteliers, with hotel technology itself evolving in leaps and bounds. As hotel tech platforms and tools become more advanced and marketing-savvy, it becomes increasingly difficult for hoteliers to sift through the noise to find the best tools