5 Ways to Transform Your Hotel Into a Smart Hotel
Hotel owners and other leaders within the hotel industry are constantly striving for new ways to reduce costs and improve the customer experience. One of the emerging trends within this area is smart hotel technology. In this article, you will learn more about what a smart hotel is, why it benefits owners and customers alike, and ways you can transform your standard hotel room offering into a cutting-edge smart room. What is a Smart Hotel?
Hospitality Course: An Overview of Courses & Hospitality Educators
A hospitality course can be a useful way to enhance your career prospects and open up new opportunities within the wider industry. Some courses will serve as ideal preparation for entry-level positions, while others will help to improve your chances of securing senior roles. Here, you will learn much more about hospitality courses, their benefits, and the various educators that offer programs. Table of Contents: What is the Definition of Hospitality? What is Hospitality Management?
The Smart Hotel System: 7 Ways to Make Your Hotel Smarter
The "smart hotel system" concept is now taking center stage regarding reputation, brand loyalty, and the average customer experience. This is why many properties leverage the benefits of a smart hotel room. Let's take a look at this concept in greater detail. What Amenities Does a Smart Hotel System Offer its Guests? The basic premise behind this type of service is the ability to provide hotel guests with immediate access to cutting-edge technology within their
Hotel ads: Advertising Strategies to Gain More Customers
As the hotel industry landscape changes, your hotel advertising strategies need to change with it. The right hotel ads strategy can distinguish between a successful and less efficient campaign. Your hotel ads strategy needs to target the right people at times when they're looking for a hotel like yours and offering what they want at the best possible price. What is a Hotel Advertisement? Hotel ads can take many forms. Traditional hotel ads might include
Interview with Pablo Torres, Hospitality Consultant
In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillary revenue and operational efficiency. He is also a consultant, educator, and LinkedIn Top Voice, recently launching his new book Mastering Hospitality Ancillary Revenue. Can you tell us a bit about yourself? Born and raised in Spain, I studied for a degree in tourism at the University of Salamanca. This got me straight into working in hotels while I was still finalizing
B2B Hotel Marketing Tips and Strategies for Building Loyalty
Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success? Our Marketing Expert Panel Stephanie Smith - Founder, Cogwheel Marketing Susanne Williams - Client Performance Director, Alliants Thomas Dieben - Founder, Becurious Cory Falter -
Interview with President and Co-founder Dr. Ravi Mehrotra of IDeaS
In this interview, we speak with Dr. Ravi Mehrotra, the president and co-founder of IDeaS. As the son of an electrical engineer and avid chess player, he became interested in technology and how it can be applied to modeling real-world scenarios to help improve decision-making ability. With his friend Sanjay Nagalia, he co-founded IDeas, one of today's leading revenue management companies. Can you tell us a bit about
Instagram Hotel Marketing: Strategies and Tips for More Engagement
Instagram hotel marketing is a powerful way to build your brand and boost revenue. Instagram is well-suited to hotel marketing as a social media platform that focuses on sharing images and videos. Through paid ads, quality content, collaborations with influencers, and organic engagement, Instagram gives you plenty of options for
Booking Login: Get More Bookings on Booking.com!
A Booking login can help boost guest numbers, optimize pricing and maximize revenue for your hotel. In this article, you'll learn everything you need to know about Booking.com. You'll learn what the site is and how it works and discover top tips for boosting your hotel's profile and getting more
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director,