Hotel ads: Advertising Strategies to Gain More Customers
As the hotel industry landscape changes, your hotel advertising strategies need to change with it. The right hotel ads strategy can distinguish between a successful and less efficient campaign. Your hotel ads strategy needs to target the right people at times when they're looking for a hotel like yours and offering what they want at the best possible price. What is a Hotel Advertisement? Hotel ads can take many forms. Traditional hotel ads might include
Blue Origin: Information About Blue Origin Space Flights
Blue Origin is a space tourism company that intends to deliver sub-orbital space flights for paying customers in the near future. With billionaire backing and multiple successful test flights, it is also one of the most promising options for customers hoping to experience space travel in the years ahead. In this article, you will learn more about space tourism, Blue Origin, the company's history, and its aims for the future. Table of Contents: What is
VR Hotel Tour; 10 Amazing Examples of Virtual Reality Hotel Tours
One of the major issues facing the hotel industry is implementing the most effective methods to promote their premises. As clients now rely heavily upon the digital domain, it should be no surprise that the Internet is an indispensable tool. One of the most innovative options is to highlight the associated amenities with the help of a VR hotel tour. Let us take a closer look at this concept. What is Virtual Reality? Virtual reality
SpaceX Information: Rockets, Spacecrafts and Spaceflights
Founded by Elon Musk, SpaceX is a space transportation, space tourism, and spacecraft manufacturing company based in the United States. It is one of the best-known companies proposing commercial space travel in the near future, and one of the few private enterprises to have achieved successful space flight. In this article, you will learn more about SpaceX, the company's proposals, and space tourism in general. Table of Contents: What is Space Tourism? What is SpaceX?
Late Check-In Hotel Guide: Key Strategies for Hoteliers
A late check-in hotel offers short-term accommodation, with the option for guests to arrive later than the standard check-in time. These hotels need to develop robust policies and strategies around the check-in process. Late check-ins are important because guests want flexibility. The option to check in at a time that suits them can make a positive first impression, while late check-ins can also serve as an extra revenue stream for hotels. In this article, you will learn some key strategies that hoteliers can use to implement an effective late check-in policy. Table of Contents: What is a Late Check-In at
Interview with President and Co-founder Dr. Ravi Mehrotra of IDeaS
In this interview, we speak with Dr. Ravi Mehrotra, the president and co-founder of IDeaS. As the son of an electrical engineer and avid chess player, he became interested in technology and how it can be applied to modeling real-world scenarios to help improve decision-making ability. With his friend Sanjay Nagalia, he co-founded IDeas, one of today's leading revenue management companies. Can you tell us a bit about
Facing Automation Fears: A Perspective for Hoteliers
For some, advancements in automation bring a profound sense of dread. Worrying about the big-picture societal challenges that may come with the widespread adoption of new, advanced generative AI tools is understandable. But instead of fretting about whatever dystopian worst-case scenario automation may bring, it's time to take a step back for perspective and think of how automation may apply to revenue management. Living in the Age of Automation We are already deeply entrenched in
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director,
The Hotel Star Rating System: Types, Benefits, Significance, Examples
The hotel star rating system is one of the main ways hotels are assessed and rated. This is important because potential customers may look at the star ratings of a hotel before deciding whether to book a room there. Here, you can learn about the types of hotel star ratings,
What Data is Most Valuable To Hotels When Forecasting?
Question for Our Revenue Management Expert Panel: What information is most important to hotels when forecasting? What data should be prioritised by revenue management teams? (Question proposed by Daniel Feitosa) Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato