The Ultimate COVID Recovery Strategy for Every Hotel Department
COVID-19 brought the global hospitality industry to a grinding halt. Now, many destinations are slowly opening up again and the industry is beginning to recover. To help you get the most out of your property during this rebound phase, this article summarises expert COVID recovery tips for your marketing, revenue management, F&B and front office departments. At the bottom of this article, you find a link to download 4 free eBooks with more in-depth COVID
Cruise Jobs: Apply Directly For a Job at The Best Cruise Lines
Cruise jobs offer excellent variety, making the cruise sector an ideal option for people from all backgrounds. One of the best ways to find work is to approach companies directly through their websites or social media channels. In this article, you will find a list of some of the biggest cruise lines in the world. Table of Contents: The Cruise Industry: All You Need to Know An Overview of All Different Cruise Jobs Available at
Aviation Management: A Great Guide to Start Your Career in Aviation
Aviation management positions have much to offer, providing you with a combination of responsibility, a varied day-to-day working life, excellent employee benefits, and good pay. However, getting started in such a role can be challenging. Here, you will find a useful guide to help you begin your career as an aviation manager. Table of Contents: Getting to Know the Aviation Industry What is Aviation Management? What Will You Learn With an Aviation Management Degree? Bachelor's
Tips to Boost Your Hotels Upsell Conversion With Powerful Visuals
Images can prompt strong emotions and move people to take action. Since you probably know this already, you use beautiful photos on your website to convince site visitors to make a reservation. But have you ever thought of applying this to pre-arrival upselling and cross-selling to increase your conversions? Read on to learn how you can leverage the power of representative photos to help sway guests in favour of your upsell. The Right Images for
How LA Hotels Cater to the Entertainment Industry’s Unique Needs
The hotels found in LA are unlike any other, as they are able to meet the expectations of the highly prestigious entertainment industry. Professionals in media and performance often require extended accommodations, discreet access points, and fast, personalized service. In this article, we will examine how hotels in Los Angeles adapt their day-to-day operations to meet those needs through privacy-conscious design, responsive staffing, and strong service collaborations. 8 Ways How LA Hotels Cater to the Entertainment Industry's Unique Needs From discreet check-ins to production-ready suites, LA hotels are designed to support the fast-paced entertainment industry's unique demands. Below, you find
What does GOPPAR stand for?
A key performance indicator, or KPI, is a quantifiable business performance measurement. KPIs are essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behavior. GOPPAR is one of the most important KPIs hotels use for revenue management. This article explains what GOPPAR stands for and why it is important. GOPPAR Explained GOPPAR is an acronym for
Hotel Distribution Channel Manager: What Are the Advantages?
For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in the hotel industry and the role a distribution channel manager can play. Table of Contents: What is Distribution Channel Management? What is a Hotel Distribution
4 Key Metrics for Your Hotel’s Direct Channel Success
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to
6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you
7 Ways to Optimize Your Hotel’s Distribution Strategy
Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways