Hotel KPIs explained: ADR, REVPAR and GOPPAR
Revenue management is a data-driven approach to predicting customer behavior, to optimize product pricing and availability to maximize revenue. It is especially useful in the hotel industry, because hotels have limited rooms available and experience varying demand levels. Several key performance indicators, or KPIs, should be tracked when carrying out a revenue management strategy. KPIs are quantifiable measures that allow a business to assess and compare performance over time. In this article, we look at
5 SEO Tips for Hotels to Improve your Ranking in Google
What do you do when you want to find a hotel for your city break? Like many people, you probably start your search using a search engine like Google or Bing. According to Google, millions of hotel searches are carried out every day. People want to find information about facilities, rates, reviews, availability, and things to do in the area. Search engines deliver results pages, but not many people click past the first page. So,
5 Reasons You Can Benefit From a Freelancer Revenue Manager
Revenue management in the hotel industry involves optimizing the price and availability of rooms and services based on analytics that predict consumer behavior to maximize revenue. It can be an extremely effective discipline, but specialist knowledge is required to make the most of it. For this reason, many hotel managers opt to use the skills and services of freelance revenue managers, and here, we look at five reasons why your business may benefit from doing
Blockchain Technology and Its Uses in the Hospitality Industry
Blockchain technology is one of the most exciting digital technology innovations of recent times. Despite its relative youth, it has the potential to alter the way transactions are made fundamentally and information is stored and accessed. In this article, we take a closer look at the blockchain, explain it, and explore its current and potential future uses within the hospitality industry. Table of Contents: What Is Blockchain? What Are the Advantages Of the Hospitality Industry?
Hospitality Staffing: How to Hire the Best Hospitality Employees!
Managing your hospitality staffing needs is a crucial part of effective management, but how do you actually go about hiring the best employees? In this article, you can gain some useful advice on how to optimize your recruitment process. Along the way, you will also find a breakdown of the main skills and qualities to look for in new recruits. Table of Contents: What is the Hospitality Industry? Overview of The Most Common Hospitality Positions Essential Hiring Tips to Optimize Your Hospitality Staffing Strategy Be Clear on What You Are Looking For Build and Maintain a Positive Company Culture Make
Top Tips for Hotels Participating in Special OTA Deals
Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal)  Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director, Hotel Revenue Services Limited Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium
Interview with CEO Matthijs Welle of Mews
In this article, we interview Matthijs Welle of Mews. Matthijs is revolutionizing property management and hotelier experiences with high-tech solutions. Mews provides hoteliers with powerful, cutting-edge functionality that will allow them to focus on the guest experience rather than tedious administration. Can you tell us a bit about yourself? Although I've been CEO of Mews for several years now, I still think of myself as a hotelier through
Don’t Settle for Hotel Upselling “Light”
Today's revenue managers are not stupid. They all know that occupancy is terrible, and while they can try to prop up the rate, it will be hard to reach 2019 revenue levels from reservation acquisitions alone. Their plan is to derive more revenue from their acquired guests now. So, things
Housekeeping Duties: 8 Main Responsibilities of a Room Attendant
Hotel housekeeping is a vital part of any hotel business's operation; therefore, knowing the housekeeping duties is essential. The housekeeping department ensures guests can enjoy a clean, sanitary, and aesthetically appealing space when they come to stay. In this article, you'll learn all about the functions and duties of the
Is the Metaverse the Future for the Hospitality Industry?
The Metaverse is regarded as the next step of the internet. Many have heard about the Metaverse, but you might think this is irrelevant to the hospitality industry and see it as a far-off fantasy that is not relatable to real life. In this article, opportunities for the hospitality industry