10 Travel Agents for Hotels to Gain More Corporate & Leisure Guests
Travel agents represent a major distribution channel for those in the hotel industry, helping them connect with more leisure travelers and corporate guests. To capitalize, hotels need to list their properties with online travel agents and connect with the main global distribution systems so that a travel agent can view real-time inventory information. In this article, you will find out about eight key travel agents to work with. Table of Contents: What Are Travel Agents?
SEO vs CRO: What Gives Hotels a Higher ROI?
How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and what you should focus on. How To Best Spend Your Limited Resources Today, available resources
Revenge travelling: What Will Travel After COVID-19 Look Like?
Many trips had to be cancelled due to the COVID-19 crisis, but recent consumer surveys show that many people will want to catch up on those missed travel trips after the crisis; so-called revenge travelling. But now the question is: will demand bounce back as quickly as some seem to think? Will the way we can travel change a lot after this pandemic? And how should you as a hotelier prepare for the arrival of
Tips for Hotels During the Corona (COVID-19) Crisis
The Corona (COVID-19) virus global pandemic is an unprecedented crisis, and hotels are among the many businesses feeling the effects, as global travel restrictions come into force and entire countries face 'lockdown' procedures. This article will offer tips for hotel owners looking for ways to optimize revenue and limit the damage. Table of Contents: What is the Effect of the Coronavirus Crisis on Hotels? 11 Tips for Hotels During the Corona (COVID-19) Crisis Tips to
Satisfaction Up, Volume Flat, What’s Driving the Divide?
The first quarter of 2025 offered a nuanced picture for the global hospitality industry. Analysis reveals continued growth in global guest satisfaction, measured by the Global Review Indexâ„¢ (GRI). Indeed, satisfaction levels briefly surpassed the 2019 benchmark of 86.4% in June of 2024. Despite a typical seasonal dip in January, strong performance, particularly in March, pushed the Q1 2025 GRI to 86.7%, the highest in four years. However, this positive achievement contrasts with near-stagnant growth in review volume and significant regional variations. This analysis explores the crucial Guest Experience Trends Q1 2025, dissecting the data driving performance. GRI Reaches New
Interview with CEO & Co-founder Tiago Araújo of HiJiffy
In this article, we interview Tiago Araújo, the CEO & Co-founder of HiJiffy. Araújo launched HiJiffy in 2016 to enhance hotel guest communication. Today, HiJiffy leverages AI-driven technologies for direct bookings, new revenue streams, personalized communication with guests, and more. Can you tell us a bit about yourself? Absolutely. My educational journey began at an international school, where I was immersed in an English-speaking environment. This experience provided
Best Practices for GDS Optimisation in Hotel Distribution Strategy
Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Luminita Mardale - Director Of Marketing And Business Development, Vienna House Moriya Rockman
How the Internet of Things (IoT) can Benefit the Hospitality Industry
One of the most important emerging trends for those in the hospitality industry is the Internet of Things, or IoT for short. It is, therefore, important for hotel owners, managers, and other business leaders to make the most of it, yet many people still struggle to understand what it
Guest Expectations for Pre-Stay Digital Experiences by Hotel Category
Question for Our Hotel Marketing Expert Panel How do guest expectations of the pre-stay digital experience differ between low budget and high-end properties? How do their tech expectations differ during their stay? (Question by Nicole Sideris.)Â Our Marketing Expert Panel Tamie Matthews
How to Use Food and Beverage F&B Data to Increase Hotel Revenue
Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use