Hotel Software: The Most Important Software Solutions for Hotels
Hotel software helps hotels streamline their processes resulting in increased revenue, cost reductions, and improved guest experiences. But which hotel software solutions does a hotel need? In this article, you will learn about the most useful hotel management software systems that will help ease your day-to-day operations. What is Hotel Software? Hotel software allows hotel owners or managers to streamline their administrative tasks while simultaneously cutting costs and increasing bookings. The software system isn’t just
PMS System: What Are the Most Important Features?
A property management system, or PMS system for short, is an increasingly useful tool within modern hotels, assisting owners and other staff with various tasks. However, with more PMS software on the market than ever, it is also essential to know which features are most important to make the right decision. What is a PMS System? A property management system is a software solution that assists hotels, resorts, and similar properties with day-to-day tasks and
5 Tips to Create The Perfect Promotional Hotel Video
Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer, or letting people know about improvements you've made, video is the perfect medium. There are various types of videos that you might want to explore. Why is a Professional Hotel Video Important? Video is now the
Airport Jobs: Overview of Types of Airport Positions
Airports play a crucial role in the travel industry, and many different airport jobs are available, offering completely different career paths. Regardless of your skillset, education and experience level, there are options for almost everyone. In this article, you will find an overview of the many job roles up for grabs. Table of Contents: What is an Airport? Types of Airports Overview of All Types of Airport Jobs Airline Careers: An Overview of the Main
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Dr. Betsy Stringam-Bender - Professor of Hotels & Resort, New Mexico State University Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing And Business Development, Vienna House Max Starkov - Adjunct Professor Hospitality Technology, New York University Tamie Matthews
Restaurant Marketing Agency: Why Choose External Marketing
A restaurant marketing agency is a company that specializes in marketing activities that are relevant for restaurants and similar businesses. Generally, businesses will outsource many of their marketing responsibilities to these agencies to reduce their own workload and benefit from specialist knowledge. In this article, you will learn about what these agencies are, how they work, the types of marketing they use, and the benefits these agencies provide. Table of Contents: How Is the Restaurant
How to Build an Effective Commercial Hotel Organization in 2024
A hotel’s commercial team—revenue management, sales, and marketing—is critically important to the financial health of a property. When working harmoniously, these functions combine to ensure a property is filled with high-value guests while minimizing acquisition costs as much as possible. However, “harmonious” is an unlikely descriptor for many hotel commercial teams. 3 Ways to Build an Effective Commercial Hotel Organization in 2024 Revenue management and sales professionals often find themselves at odds over whether to
Airbnb Login: Tips For Airbnb Hosts To Optimize Your Listing
An Airbnb login is just the beginning of getting the most out of the Airbnb system. Whether you're letting a spare room, an empty property, or building a chain of rentals as an Airbnb host, you need to optimize your listing properly. In this article, you'll learn how to do
Booking Admin: Increase Bookings with your Booking.com Listing!
Booking.com is one of the most popular online travel agencies, and hotels can use the platform as an additional distribution channel. The platform also offers a Booking admin area or extranet. In this article, you can learn how to use this platform section to optimize your listing and attract a
Upselling’s Role in Hotel Net Operating Income (NOI) Growth
The hotel business is unique in many ways, as exemplified by the unique KPIs we use, from revenue per available room (RevPAR), to average daily rate (ADR), occupancy, and everything in between. We can thank the advent of yield and revenue management that came to our industry in the 1980s