Can Front-Desk and Pre-Stay Upselling Coexist?
Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion rates. Instead of that, let’s focus on how pre-stay upselling works and why it should be applied systematically to increase revenue. Front-Desk and Pre-Stay Upselling
What is Travel Management?
With globalization helping to make business travel more important than ever, the discipline of travel management is now crucial for optimizing overall performance. It is important to understand that corporate travel is complicated, so it should not be arranged haphazardly, or at the last minute. In this article, you will learn more about travel management itself and the value of travel management companies helping to optimize your strategy. Table of Contents: What is Travel Management?
Global Distribution System (GDS): What Are the Benefits for Hotels?
A global distribution system (GDS) is a network allowing travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works, and what the benefits are for a hotel using such a system. Global Distribution Systems Explained
Airline Jobs: The Ultimate List of Airlines to Find Your Next Job!
If you are seeking or exploring airline jobs, it can be a good idea to arm yourself with background knowledge of some of the main airline companies. This will allow you to regularly check their websites and social media channels for information about job vacancies and how to apply. In this article, you will find all the main details you need. Table of Contents: Everything You Must Know About the Airline Industry Check All Airline
10 Reasons Why Upgrading Your PMS is a Must in 2025
The hospitality industry isn’t slowing down, and outdated property management system (PMS) solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent. 10 Key Reasons to Upgrade Your Property Management System Below you find 10 reasons to upgrade your property management system. 1. Cybersecurity Threats Are Real and Costly Hackers love hotels. Guest data—credit card numbers, passport details, and personal preferences—fetches a high price on the dark web. A
Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents: What is Hotel Marketing and Why is it Important? Who Should Join a Hotel Marketing
Best Practices for using Artificial Intelligence in Hotel Marketing
Question for Our Hotel Marketing Expert Panel What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of? (Question from Cory Falter) Our Marketing Expert Panel Cory Falter - Partner and Visionary at Lure Agency Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of
Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior
The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights
What to Include in Your Hotel’s Brand Guidelines?
When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your
Different Types of Hotel Guests and Tips on How to Appeal to Them
Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for