STR Report: Introduction Guide for Hoteliers
An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel's performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your advantage. Table of Contents: Overview of the Hotel Industry What is an STR Report? Why is an STR Report Important? Which Areas Does an STR Report Cover? How Much Does the STR Report Cost? How to Read Your STR Reports:
Discover Why These Hotels Enjoy a 15%-40% Higher Revenue Than 2019!
When you review your hotel's mid-year numbers, what do you see? Are your occupancy rates up? Is revenue up? Is your hotel enjoying a revenue boost from 2019? A sample of over 400 revenue-managed hotels found they're on track to close 2022 with a 15%-40% revenue boost from 2019. A Decrease in RevPar for European Hotels A review of May STR reports found hotels in many European capitals reported an occupancy rate between 85 and
7 Hotel Marketing Techniques to Boost Direct Bookings in 2022
Digital marketing is essential if you want to drive bookings and especially if you're after more direct business for your hotel. But with the countless available tools and strategies, it can be hard to decide which ones to implement. The following article highlights seven hotel marketing techniques to concentrate on to make your direct booking soar. 1. Optimise Your Website for Search Engines Increase your website's online visibility and reach through SEO (search engine optimisation).
Reasons Why Mobile Payments Getting More Popular in Hospitality
Mobile payments are becoming a mainstay within the hospitality sector. These methods offer guest benefits while simultaneously presenting the property in a more amenable light. Let us take a quick look at some of the advantages of this cutting-edge technology to better understand why these methods should be implemented. Table
9 Reasons Why Companies Should Use a Business Travel Agency
There are numerous benefits that a corporate traveler can gain by using the services of a professional business travel agency. Those who choose not to use such services not only lose out on exceptional customer support but also lose money as well. In this article, discover what exactly a business
The Latest Business Travel Trends Business Travelers Desire
Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business