What You Need to Know About Corporate Travel Management
Corporate travel management has gained much popularity due to its unmatched specialism in business travel. Booking travel for your business can be a time-consuming task. With so many routes and airfares, finding the best deal when organizing your employees’ travel itineraries is hard. In this article, you will learn more about the benefits and importance of corporate travel agencies. Table of Contents: What is Corporate Travel Management? Why Businesses Should Use Corporate Travel Management Agencies
Travel Management Company: 9 Benefits of Using a TMC Company
For many companies, corporate travel is a key component of running a modern business and one of the largest expenses. Travel costs need to be carefully controlled, while the logistics need to be handled so travelers do not encounter difficulties. For this reason, many turn to a travel management company for help. In this article, you will learn more about travel management as a discipline and some of the key benefits a TMC company can
What Are the Important Features When Choosing a Hotel Bot?
A hotel bot is valuable to your broader hotel management strategy, assisting with marketing and customer service tasks. However, choosing your hotel chatbot can be daunting, especially if you are new to the technology. In this article, you will learn about some of the most important features to look out for. Table of Contents: What is a Hotel Bot? How Does a Hotel Bot Work 1. Rule-Based Hotel Bots 2. AI-Based Hotel Bots 11 Important
10 Reasons Why Every Hotel Needs a Hotel Chatbot
Hotel Chatbot Hotel Chatbot is an AI-driven tool designed for instant guest communication and service automation in the hospitality industry. It's crucial for enhancing customer experience, offering 24/7 support, streamlining bookings, and addressing inquiries efficiently, thereby elevating operational efficiency and guest satisfaction. Key Takeaways 24/7 Service: The hotel chatbot elevates support by offering assistance at any hour, ensuring guests have help whenever needed. Direct Bookings: Enhances the efficiency of making reservations, streamlining the process for guests.
Debunking Common Misconceptions about Revenue Management Systems
Revenue Management Systems (RMS) have become an essential tool for hoteliers aiming to optimize revenue and maintain a competitive edge. Yet, misconceptions and objections often deter some from adopting these systems. In this article, we’ll explore the most common objections and explain why they are often rooted in misunderstanding, shedding light on how RMS can transform revenue management in the hospitality industry. Debunking 8 Misconceptions about Revenue Management Systems Misconceptions about RMS often stem from outdated perceptions or a lack of understanding about how far these systems have evolved. By addressing these concerns, it’s clear that an RMS is no
Evaluating the Cost Of Acquisition in Hotel Marketing Strategies
Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Stephanie Smith
Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems
While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation - From Ledgers to AI Cloud Systems Through this evolution, revenue management systems have transformed how hotels manage their pricing, availability, and distribution – an operational
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director,
The Hotel Star Rating System: Types, Benefits, Significance, Examples
The hotel star rating system is one of the main ways hotels are assessed and rated. This is important because potential customers may look at the star ratings of a hotel before deciding whether to book a room there. Here, you can learn about the types of hotel star ratings,
What Data is Most Valuable To Hotels When Forecasting?
Question for Our Revenue Management Expert Panel: What information is most important to hotels when forecasting? What data should be prioritised by revenue management teams? (Question proposed by Daniel Feitosa) Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato