4 Use Cases of Facial Recognition in The Hospitality Industry
Facial recognition has become mainstream in recent years, thanks to systems like Apple Face ID and Facebook DeepFace. In addition, the technology is also being used within hospitality for everything from seamless airport and hotel check-ins to delivering more personalized customer service. In this article, you will learn more about how facial recognition is being implemented and the ways it is shaking up the hospitality industry. Table of Contents: What is Facial Recognition Technology? Facial
What Is an Average Daily Rate (ADR)?
Average daily rate (ADR) is a KPI commonly used for revenue management within the hotel industry. As a metric, ADR's primary value is its ability to reveal the average rental income connected to occupied rooms each day, which is valuable for revenue management. It can give hotel owners an idea of their current operating performance, especially compared to other hotels with similar characteristics. What Is ADR? A hotel's average daily rate (ADR) is the average
Hotel KPIs explained: ADR, REVPAR and GOPPAR
Revenue management is a data-driven approach to predicting customer behavior, to optimize product pricing and availability to maximize revenue. It is especially useful in the hotel industry, because hotels have limited rooms available and experience varying demand levels. Several key performance indicators, or KPIs, should be tracked when carrying out a revenue management strategy. KPIs are quantifiable measures that allow a business to assess and compare performance over time. In this article, we look at
5 SEO Tips for Hotels to Improve your Ranking in Google
What do you do when you want to find a hotel for your city break? Like many people, you probably start your search using a search engine like Google or Bing. According to Google, millions of hotel searches are carried out every day. People want to find information about facilities, rates, reviews, availability, and things to do in the area. Search engines deliver results pages, but not many people click past the first page. So,
Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth
A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your goals and deliver strategic growth. In this article, you can discover the services offered by hospitality marketing agencies, the benefits of hiring them, how to select the right agency for your needs and how to assess your return on investment.
5 Ways Personalization Marketing Can Benefit the Hospitality Industry in 2026
For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to achieve this through personalization marketing and learn about how this concept can improve marketing efforts and revenue generation in 2026. Understanding Personalization Marketing Personalization marketing,
5 Benefits of Virtual Reality Marketing for The Travel Industry
Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to
Learn How to Maximize Your Premium Hotel Room Revenue
Do you put your Premium Rooms on a pedestal? A more nuanced approach will yield more revenue. Suites are a peculiar thing within the hotel industry. They are, after all, just hotel rooms for rent. But some hoteliers are very attached to what their premium represents–the hotel's very best. In
Staffing Considerations for a Revenue Team
There is a recognized need for a proactive revenue strategy and technology investment for many hotels. However, once the new technologies are integrated, there remains an open question: who’s going to keep this operation running smoothly and profitably as opening day approaches and beyond? Factors to Help You Identify the
Restaurant Meaning: What You Need to Know About the Industry
"Restaurant", a business or organization that offers food and drink to paying guests, is a word with a long history and many different interpretations. Restaurants of one kind or another are popular worldwide, generating huge amounts of economic activity. In this article, you'll learn everything you need to know about